Canstar Blue’s annual baby wipes review sees WaterWipes, Little One’s (Woolworths), ALDI Mamia, Curash, Huggies, Baby U and Cub (Coles) compared on their quality (i.e. strength, thickness, don’t tear, etc.), effectiveness of clean, ease of opening, packaging design, value for money, and customer satisfaction.
See our Ratings Methodology.
Baby wipes are often more than meets the eye – from wiping bottoms to wiping kitchen benches, busy parents don’t leave the home, or the supermarket, without them. It’s incredible just how messy young children can get – so wherever baby goes, baby wipes will need to follow. Dirty hands, dirty faces, messy high chairs, and just about anything touched by your little bub will probably be left sticky, so you can be sure you’ll need them wherever you go!
However, there can be a big difference between good and bad baby wipes. From the packaging design to the moisture and strength of the wipes themselves, parents can spot a shoddy baby wipe a mile off. Baby wipes should be reliable, durable, and easily accessible at a moment’s notice. Plus, if they’re not moist enough to effectively clean those mystery sticky substances off your child’s hands, then forget it. Likewise, if they’re too darn difficult to remove from the pack with just one hand while you’re holding a baby covered in food in the other, you can also forget it. So, where can you find the best baby wipes?
To offer some guidance, Canstar Blue annually surveys mums and dads across Australia, to find out how they rate various baby-related products, from disposable nappies and baby wipes to baby monitors and prams and strollers.
When it comes to baby wipes, eco brand WaterWipes was rated best for overall customer satisfaction, even beating other popular names like Huggies and Cub on quality!
Here are the best brands of baby wipes in Australia, as rated by consumers in Canstar Blue’s latest review:
WaterWipes topped our ratings for baby wipes, earning five-star reviews for quality, effectiveness of clean, packaging design and overall satisfaction. Runner-up Little One’s, which is a private label of Woolworths, got the only five stars for value for money and also scored top marks for packaging appeal, alongside ALDI Mamia and Huggies. The latter also impressed in terms of effectiveness with five stars.
To help you decide which baby wipes might be best for your baby – and budget – let’s assess each factor separately.
As well as rating their baby wipes, the parents who took part in our survey also allowed us to identify the drivers of customer satisfaction for mums and dads after they buy baby wipes:
Other findings from our 2021 baby wipes review include:
Our research identified quality as being the most important factor in shaping overall parent satisfaction. Quality baby wipes should be tough enough to battle even the messiest of dirty baby messes, be it from nappies, dinner, or a play in the garden. Given that baby wipes are a tool to conveniently scoop up mess, as well as absorb it, a torn baby wipe is next to useless.
The effectiveness of baby wipes is largely determined by how moist they are and therefore how well they fulfill the task of cleaning up the mess. Baby wipes that just don’t pack the same level of moisture will almost certainly be of less use to parents cleaning up after their little ones. While parents can obviously help themselves by keeping the packaging closely sealed, to avoid wipes drying out, some brands are simply better in this department than others.
This factor is a lot more important than you might realise. Think about it, what good is a nice moist, strong and thick baby wipe (that you purchased at a reasonable price) if you can’t get the thing out of the packet quickly and easily when you need it? Opening a packet of baby wipes is often a challenge in itself given the tight seal to maintain the moisture. If you’re a savvy mum or dad, you’ll make sure you have a packet or two open around the house for when they’re called upon. If you don’t, trying to open a new packet amid the madness of mess and screaming kids is a recipe for disaster.
Baby wipes might be a relatively low-cost item in the grand scheme of things, but that doesn’t mean you should pay more than you need to. Consider how often you buy baby wipes and you will realise the cost can quickly add up. If you think you’re getting your money’s worth, that’s great. But if you think you’re paying over the odds for what you’re getting, it may be time for a change.
Surprisingly, packaging design is the least important consideration for parents buying baby wipes, suggesting we care more about what’s inside the packet than what’s on the outside. Design taste is subjective and based on personal taste and preferences, so there’s no real rule here.
The simple answer is yes! Adults can use baby wipes for various jobs like removing makeup (more on that below), while a third of people we surveyed (32%) also use baby wipes for cleaning around the home. Some people even prefer using baby wipes over toilet paper after going to the bathroom because it makes them feel cleaner. There’s no caveat here, as adult wet wipes are virtually identical to baby wipes and work just as well. In fact, baby wipes may even be better as they’re specially formulated for sensitive baby skin and therefore less likely to cause irritation.
Nearly a third of people we surveyed (27%) use baby wipes for removing makeup, although this is probably not the best option. Baby wipes are made to remove organic materials like wee and poo from the surface of the skin. They’re ineffective at clearing pores and breaking down waxes and oils from makeup. This means that wiping your face with a baby wipe would leave a lot of makeup and environmental debris on your skin, which could cause breakouts and other skin problems.
This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.
Canstar Blue surveyed 1,200 Australian parents of children aged 6 years and under across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used baby wipes in the last six months – in this case, 714 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Here are the previous winners of Canstar Blue’s baby wipe ratings:
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