Canstar Blue’s annual baby wipes review sees ALDI Mamia, Little One’s (Woolworths), Curash, Coles Cub, Dymples, Huggies and Johnson’s compared on their quality, scent, ease of opening, value for money, effectiveness and customer satisfaction.
See our Ratings Methodology.
Baby wipes are often more than meets the eye – from wiping bottoms to wiping kitchen benches, busy parents don’t leave the home, or the supermarket, without them. It’s incredible just how messy young children can get – so wherever baby goes, baby wipes will need to follow. Dirty hands, dirty faces, messy highchairs, and just about anything touched by your little bub will probably be left sticky, so you can be sure you’ll need them wherever you go!
However, there can be a big difference between good and bad baby wipes. From the packaging design to the moisture and strength of the wipes themselves, parents can spot a shoddy baby wipe a mile off. Baby wipes should be reliable, durable, and easily accessible at a moment’s notice. Plus, if they’re not moist enough to effectively clean those mystery sticky substances off your child’s hands, then forget it. Likewise, if they’re too darn difficult to remove from the pack with just one hand while you’re holding a baby covered in food in the other, you can also forget it. So, where can you find the best baby wipes?
To offer some guidance, Canstar Blue annually surveys mums and dads across Australia, to find out how they rate various baby-related products, from disposable nappies and baby wipes to baby monitors and prams & strollers. When it comes to baby wipes, seven leading brands featured in our 2019 review, with ALDI Mamia rated highest for overall satisfaction. ALDI was the only brand to score five stars for overall parent satisfaction, in addition to achieving five stars for quality, value for money and effectiveness. It received a solid four stars for ease of opening and dispensing, plus scent. Its range starts from just $1.89 for a pack of 80, going up to $8.99 for a pack of 480, so you’re also getting great value.
Canstar Blue’s 2019 baby wipes review has seen seven brands compared and rated in the following order for overall customer satisfaction:
Little One’s, Curash, Coles Cub, Dymples and Huggies received four stars for overall satisfaction, while Johnson’s was left with three. However, ALDI Mamia was not the only brand to get top marks in a specific area, with Curash also earning five stars for quality and effectiveness of clean, Little One’s (Woolworths) joining ALDI with five stars on value, and also rated best for its ease of opening & dispending, while Huggies was the only brand to get five stars for scent.
To help you decide which baby wipes might be best for your baby – and budget – let’s assess each factor separately.
As well as rating their baby wipes, the parents who took part in our survey also allowed us to identify the drivers of customer satisfaction for mums and dads after they buy baby wipes:
Other findings from our 2019 baby wipes review include:
Our research identified quality as being the most important factor in shaping overall parent satisfaction. Quality baby wipes should be tough enough to battle even the messiest of dirty baby messes, be it from nappies, dinner, or a play in the garden. Given that baby wipes are a tool to conveniently scoop up mess, as well as absorb it, a torn baby wipe is next to useless.
Baby wipes might be a relatively low-cost item in the grand scheme of things, but that doesn’t mean you should pay more than you need to. Consider how often you buy baby wipes and you will realise the cost can quickly add up. If you think you’re getting your money’s worth, that’s great. But if you think you’re paying over the odds for what you’re getting, it may be time for a change.
The effectiveness of baby wipes is largely determined by how moist they are and therefore how well they fulfil the task of cleaning up mess. Baby wipes that just don’t pack the same level of moisture will almost certainly be of less use to parents cleaning up after their little ones. While parents can obviously help themselves by keeping the packaging closely sealed, to avoid wipes drying out, some brands are simply better in this department than others.
This factor is a lot more important than you might realise. Think about it, what good is a nicely moist, strong and thick baby wipe (that you purchased at a reasonable price) if you can’t get the thing out of the packet quickly and easily when you need it? Opening a packet of baby wipes is often a challenge in itself given the tight seal to maintain the moisture. If you’re a savvy mum or dad, you’ll make sure you have a packet or two open around the house for when they’re called upon. If you don’t, trying to open a new packet amid the madness of mess and screaming kids is a recipe for disaster.
Some baby wipes come with no scent, but others seem to put a lot of effort into it. Expect scents such as cucumber and aloe, coconut oil and chamomile just to name a few. While scent won’t have any impact on the cleaning performance and reliability of baby wipes, you’d rather have a packet smelling pleasant than not.
Canstar Blue surveyed 31,200 Australian parents of children aged 6 years and under across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used baby wipes in the last 3 months – in this case, 1,067 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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