Baby Wipe Brand Reviews

Canstar Blue’s annual baby wipes review sees Huggies, ALDI Mamia, Little One’s, Curash, Cub, Baby Solutions and Johnson’s compared on their quality, packaging design, ease of opening, value for money, effectiveness and customer satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Huggies

Huggies has cleaned up Canstar Blue’s 2020 award for baby wipes, after rating five stars for quality, ease of use, packaging design, effectiveness of clean and overall satisfaction.

Huggies wipes away the competition in baby wipe ratings

Baby wipes are often more than meets the eye – from wiping bottoms to wiping kitchen benches, busy parents don’t leave the home, or the supermarket, without them. It’s incredible just how messy young children can get – so wherever baby goes, baby wipes will need to follow. Dirty hands, dirty faces, messy highchairs, and just about anything touched by your little bub will probably be left sticky, so you can be sure you’ll need them wherever you go!

However, there can be a big difference between good and bad baby wipes. From the packaging design to the moisture and strength of the wipes themselves, parents can spot a shoddy baby wipe a mile off. Baby wipes should be reliable, durable, and easily accessible at a moment’s notice. Plus, if they’re not moist enough to effectively clean those mystery sticky substances off your child’s hands, then forget it. Likewise, if they’re too darn difficult to remove from the pack with just one hand while you’re holding a baby covered in food in the other, you can also forget it. So, where can you find the best baby wipes?

To offer some guidance, Canstar Blue annually surveys mums and dads across Australia, to find out how they rate various baby-related products, from disposable nappies and baby wipes to baby monitors and prams & strollers. When it comes to baby wipes, seven leading brands featured in our 2020 review, with Huggies rated highest for overall satisfaction.

Best-Rated Baby Wipes

Best baby wipes

Here are the best brands of baby wipes in Australia, as rated by consumers in Canstar Blue’s latest review:

  1. Huggies
  2. ALDI Mamia
  3. Little One’s (Woolworths)
  4. Curash
  5. Cub (Coles)
  6. Baby Solutions (Kmart)
  7. Johnson’s

Huggies topped our ratings for baby wipes, earning five-star reviews for quality, ease of use, packaging design, effectiveness of clean and overall satisfaction. Runner-up ALDI Mamia was the only brand to score full marks for value for money, also scoring top marks for packaging design and effectiveness of clean. Curash also managed to earn five stars for ease of use, alongside Little One’s, as well as for packaging design and effectiveness of clean.

To help you decide which baby wipes might be best for your baby – and budget – let’s assess each factor separately.

What to consider when buying baby wipes

As well as rating their baby wipes, the parents who took part in our survey also allowed us to identify the drivers of customer satisfaction for mums and dads after they buy baby wipes:

  • Quality: 37%
  • Ease of opening and dispensing: 25%
  • Packaging design: 21%
  • Effectiveness of clean: 15%
  • Value for money: 2%

Other findings from our 2020 baby wipes review include:


baby wipes use

Our research identified quality as being the most important factor in shaping overall parent satisfaction. Quality baby wipes should be tough enough to battle even the messiest of dirty baby messes, be it from nappies, dinner, or a play in the garden. Given that baby wipes are a tool to conveniently scoop up mess, as well as absorb it, a torn baby wipe is next to useless.

  • Huggies was the only brand to achieve five stars for quality in our 2020 ratings, with ALDI Mamia, Little One’s, Curash, Cub and Johnson’s rating four stars. Kmart’s Baby Solutions got three stars.

Ease of opening and dispensing

Closeup woman hand holding wet wipes

This factor is a lot more important than you might realise. Think about it, what good is a nicely moist, strong and thick baby wipe (that you purchased at a reasonable price) if you can’t get the thing out of the packet quickly and easily when you need it? Opening a packet of baby wipes is often a challenge in itself given the tight seal to maintain the moisture. If you’re a savvy mum or dad, you’ll make sure you have a packet or two open around the house for when they’re called upon. If you don’t, trying to open a new packet amid the madness of mess and screaming kids is a recipe for disaster.

  • Huggies, Little One’s and Curash were all rated five stars for ease of use, while ALDI Mamia and Baby Solutions got four stars. Cub and Johnson’s got three stars.

Packaging design

Surprisingly, packaging design is the third most important consideration for parents buying baby wipes, suggesting we care as much about what’s on the outside of the packet, as what’s inside. Design taste is subjective and based on personal taste and preferences, so there’s no real rule here.

  • Huggies, ALDI Mamia and Curash each got five stars for their packaging design and Little One’s got four stars. Cub, Baby Solutions and Johnson’s got three stars.

Effectiveness of clean

Mother Wiping Baby's Face

The effectiveness of baby wipes is largely determined by how moist they are and therefore how well they fulfill the task of cleaning up mess. Baby wipes that just don’t pack the same level of moisture will almost certainly be of less use to parents cleaning up after their little ones. While parents can obviously help themselves by keeping the packaging closely sealed, to avoid wipes drying out, some brands are simply better in this department than others.

  • Huggies, ALDI Mamia and Curash were the only brands to rate five stars in this area, followed by Little One’s and Coles’ Cub, with four stars. Baby Solutions and Johnson’s scored three stars.

Value for money

Baby wipes might be a relatively low-cost item in the grand scheme of things, but that doesn’t mean you should pay more than you need to. Consider how often you buy baby wipes and you will realise the cost can quickly add up. If you think you’re getting your money’s worth, that’s great. But if you think you’re paying over the odds for what you’re getting, it may be time for a change.

  • Discount supermarket brand ALDI Mamia was the only brand to earn five stars for value for money in our latest review. Huggies, Little One’s, Curash, Cub and Kmart’s Baby Solutions got four stars and Johnson’s three stars.

About the author of this page

This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.

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Frequently asked questions

Canstar Blue surveyed 1,200 Australian parents of children aged 6 years and under across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used baby wipes in the last three months – in this case, 955 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Here are the past winners for baby wipes:

  • 2019: ALDI Mamia
  • 2018: Little One’s 
  • 2017: Little One’s
  • 2016: Huggies
  • 2015: ALDI Mamia, Big W Dymples and Curash

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