Best-Rated Baby Wipes

See Our Ratings Methodology.


Most Satisfied Customers | Curash

Aussies have rated Curash as the top rated brand in Canstar Blue’s latest baby wipes ratings, scoring five stars for effectiveness, quality, packaging convenience, scent and overall satisfaction.

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How we rate baby wipes

Our review compares baby wipes on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which baby wipe they think is best!

Canstar Blue surveyed 640 Australians for their feedback on the baby wipe(s) they’ve purchased and used in the last six months. Note: survey respondents must also be the parent or guardian of at least one child under the age of six.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their baby wipe brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a baby wipe brand as an individual score NOT a combined total of all criteria.
  • Effectiveness: the baby wipe was effective in cleaning up messes and cleaning surfaces.
  • Quality: the baby wipes felt soft to the skin and durable (i.e. don’t tear easily, and retain their moisture, etc.).
  • Value for money: the cost is reasonable for the quality and quantity of the baby wipe.
  • Packaging convenience: the baby wipe packaging made it easy to open and dispense wipes.
  • Scent: the baby wipes had a pleasant smell that was not overwhelming.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Curash
  • ALDI Mamia
  • Little One’s
  • Huggies
  • CUB
  • Johnson’s

Find more detailed information on our Most Satisfied Customer methodology.

Top Baby Wipes Brand – Curash

Curash Baby Wipes

Offering a variety of products for bath time, personal care for mum, in addition to nappy rash powders, Curash has a number of baby wipes available to purchase. Types of baby wipes include Fragrance-Free, Simply Water, Aloe Vera & Camomile and Vitamin E wipes, with 20-wipe ‘travel’ packs available, along with 80-wipe packs. Ingredients are outlined on both the packaging and Curash’s website, allowing you to keep an eye on what you’re using, with the Curash range Paediatrician and Dermatologist tested, and are claimed to be soap and paraben free.

  • Curash was rated five stars for effectiveness, quality, packaging convenience, scent and overall satisfaction, with four stars for value for money.

Can you flush baby wipes?

Considering what most of us use baby wipes for, it stands to reason that you can simply flush them, right? Not exactly. Some brands offer ‘flushable’ wipes, which can be flushed down the toilet as they break down more easily, while traditional baby wipes should be properly disposed of in the bin. As a result, it’s recommended that you closely inspect which type of baby wipes you’ve picked up, and to follow the packaging’s instructions for proper disposal.

Compare Baby Food

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s baby wipe ratings:

  • 2022: Little One’s
  • 2021: WaterWipes
  • 2020: Huggies
  • 2019: ALDI Mamia
  • 2018: Little One’s
  • 2017: Little One’s
  • 2016: Huggies
  • 2015: ALDI Mamia, Big W Dymples & Curash


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