Canstar Blue’s 2019 review of batteries compares Duracell, ALDI, Energizer, Panasonic, Coles, Kmart, Eveready, Varta & Chevron on battery life, value for money, effectiveness, variety/range and overall satisfaction.
See our Ratings Methodology.
We all have that drawer somewhere in the house that’s full of half-used batteries, although the ones we need never seem to be on hand. While some of us may rely on the old ‘hit-the-back-of-the-remote’ trick to get a bit more juice out of batteries, having a fresh pack at easy reach just makes the household run smoothly.
While some of us might not care which brand we slot into the remote, looking into what’s available may save you from changing the batteries in the TV remote as often, saving you time and maybe even some money. But which brand of batteries should you be looking for the next time you’re down at the shops? Canstar Blue’s annual review has the answer. We regularly survey thousands of Australian consumers to find out which brands are living up to expectations – and which are leaving us feeling a little… flat. What did we find in 2019? Read on to find out.
Canstar Blue’s 2019 review of batteries saw nine major brands compared, rated in the following order for overall satisfaction:
While Duracell claimed top spot in a number of categories, effectiveness and overall satisfaction were the only areas where it was the sole winner, with Energizer joining Duracell at the top for both battery life and variety. ALDI Activ Energy was the only brand to score five stars for value for money, meaning there’s still plenty to consider when it comes to what brand of battery you stock up on.
With only 35% of respondents to our survey always sticking to the same brand, it seems Aussie shoppers are happy to test the market for that positive connection. So, read on to find out what each brand has to offer.
Founded almost 100 years ago, American brand Duracell is famous in Australia for its advertisements featuring racing pink rabbits. Covering the full spectrum of household battery types, including alkaline, rechargeable, coin, speciality batteries and even batteries for hearing aids, you’ll likely be able to find what you need when you look at the Duracell range.
In this year’s ratings, Duracell retained its spot at the top, being rated best for battery life, effectiveness, variety as well as overall satisfaction, but just three stars on value for money.
Taking it to the big names, supermarket chain ALDI has its own range of products for shoppers to pick up while doing the grocery shop, with its range consisting of AA, AAA, C, D and 9V batteries. If you’re looking to stock up, or you’ve just got a lot of appliances that need powering, ALDI AA batteries can be purchased in 50pks, with rechargeable AA and AAA batteries and chargers also available on shelves.
ALDI was rated four stars in the majority of categories, including battery life, effectiveness, variety and overall satisfaction. However, it was rated best on value for money.
Another big brand with a memorable mascot, Energizer’s range covers alkaline, rechargeable, coin, speciality and hearing aids batteries, available in AA, AAA, C, D as well as 9V, ideal for whatever you need to power around the house. In addition to batteries, Energizer also offers chargers, allowing you to stay charged while on the go.
Energizer scored joint top for both battery life and variety, with four stars for effectiveness and overall satisfaction, along with a three star rating on value for money.
As a major electronics producer, it makes sense that Panasonic would also produce batteries to go along with its devices. Panasonic produces a number of different battery lines, across the full spectrum of household battery types, including coin, camera, and hearing aid batteries. These include everyday alkaline, EVOLTA long-lasting and energy efficient alkaline, plus Eneloop and Eneloop Pro rechargeable and extra heavy duty everyday batteries.
Panasonic achieved four stars across all categories including battery life, value for money and overall satisfaction, making it a solid competitor in this year’s review.
The supermarket brand covers the full range of standard household alkaline batteries, plus rechargeable AA and AAA batteries. Coles offers affordable options for keeping your devices switched on, but price isn’t the only factor to consider. There are 10, 4 and 2 packs available within the line-up.
In this year’s ratings Coles was rated four stars across the majority of categories, including value for money, effectiveness and overall satisfaction, with three stars for battery life.
Marketed under the Anko range, Kmart’s brand of batteries includes carbon zinc AA and AAA batteries, along with coin and button batteries, in addition to high performance alkaline batteries. The double AA and AAA batteries come in packs of 18 and 24 while coin and button batteries are in sets of four.
One of the cheaper options in the market, Kmart was rated four stars for overall satisfaction and value for money, with three stars for battery life, effectiveness and variety.
The Eveready product range covers the most common household batteries, with two types of single-use batteries as well as rechargeable batteries. Eveready Gold alkaline batteries are for low to moderate energy drain devices, while Eveready Super Heavy Duty carbon zinc batteries are best for low energy drain devices. Eveready Rechargeable batteries come in a choice of AA and AAA, as well as a wall charger which fits two AA or AAA batteries at a time.
In this year’s ratings, Eveready earned four stars for battery life, effectiveness and variety, with three stars for value for money and overall satisfaction.
Offering four different types of regular household batteries, plus rechargeable, coin, camera and hearing aid batteries, German producer Varta isn’t likely to be the first brand you’d think of when the remote calls it quits. But it offers a number of options to potentially make it your next go-to brand. In the regular household battery range, the options include: ‘Long Life’ for long-lasting energy in devices such as clocks, remotes and radios; ‘High Energy’ for devices with greater power demands such as torches and computer mouses; ‘Max Tech’ to meet the precise energy demands of cameras and gaming electronics; and ‘Lithium’ for professional tier quality power such as for cameras and GPS devices.
Varta was rated four stars for both value for money and variety, although it got three stars in all remaining categories, including battery life and overall satisfaction.
Woolworths’ private label batteries come in a choice of standard alkaline, heavy duty, and super heavy duty types. These cover the standard household range of AA, AAA, C, D, 9V and 6V lantern batteries, with an adaptor pack also available. Chevron batteries are available in packs of 24, 10 and 4.
They’re one of the cheapest batteries around, but in this year’s ratings those price tags haven’t translated into value for money. Chevron was consistently rated three stars for overall satisfaction and across all other categories.
Considering how much around the house is battery-operated, you wouldn’t be alone if you’ve had to make a late night dash to the petrol station for a pack of AAs. Thankfully, you won’t be short on options when it comes time to replace batteries, with most brands available on supermarket shelves, as well as retail stores ranging from Kmart to electronic stores such as JB Hi-Fi. If you’re desperate for some batteries, or you’ve already done your weekly grocery shop, you can generally pick up batteries from petrol stations and convenience stores, although they may not have the same range as other retail chains.
While it’s tempting to simply let the price tag make the decision in which brand of battery you put in your shopping trolley, there are a number of areas to consider, including pack size and what the battery is made of, before you take your pack to the checkout.
Alkaline batteries have a higher capacity than carbon zinc batteries, meaning they’ll generally last longer, but may also be pricier as a result. Similarly, most AA and AAA batteries are sold in multi-packs, with 49% of survey respondents generally buying the largest pack of batteries available.
Whether you need something for the remote, or for the latest toy you’ve picked up for your children (or yourself), having a few batteries on hand can be the difference between enjoying a leisure activity or having to cut play time short. Considering that half of all respondents (50%) have had a battery corrode or leak in a device, investing in some good batteries can not only keep your devices running longer, but save you from damaging them completely.
This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.
Picture credits: Oleksii Fedorenko/shutterstock.com
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used household batteries in the last 6 months (eg: AA sized) – in this case, 2,049 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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