The world of streaming is getting a little bit bigger in Australia, with Foxtel announcing the launch of a new platform: Flash.
Set to be a go-to for all things news, Flash has reportedly over 20 local and international news sources already on board, including Sky News, CNN, BBC and Fox News (all of which are already under Foxtel’s umbrella of content) with more likely to be added before and after the official launch date in October.
“We are excited to lock in our plans to launch Flash next month,” Foxtel Group CEO, Patrick Delany, said.
“Flash will [offer] news-hungry Australians a new way to stay informed about politics, business and local and international events. We believe the product will tap into a growing demand for diverse, trusted news sources by making the best range of Australian and international 24-7 television news sources even more accessible.”
“If you combine what we have learnt from doing a live genre in streaming like Kayo, and a video on demand non-live through BINGE, and what we know from 25 years in the subscription business, I think it’s safe to say there are more single genre streaming businesses or brands that we can launch” states Delaney.
“Flash won’t be what the market expects. It will be more than simply aggregating live channels.”
How it will be more than live channels is currently unclear, with more information expected to be released at Foxtel’s Group Strategy Day, which is scheduled to be held on Thursday, September 30, 2021.
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