In 2015, our customer satisfaction ratings for sunscreen featured Coles’ private label products. Here’s what you need to know about the brand.
The story behind the brand
The first Coles store opened in 1914 just before the start of the First World War, founded by George J Coles with the aim of lowering the cost of living for Australian families. Australia’s first bank note had only just been put into circulation. George J was the grandson of another George Coles, who opened a general store in a tent on the goldfields when he realised that the fields contained more people than gold – people who needed to buy food and mining equipment.
Coles says its is committed to sun safety and ridding Australia of preventable skin cancer. It has been an official partner of the Cancer Council since 1996 and has helped raise more than $19.5 million for cancer research and support programs. The Daffodil Day program in particular has helped Coles raise significant funds every year for the Cancer Council’s priceless work. Coles always includes reminders on the basics of sun safety on the product pages for its sunscreen (e.g. Zinc tubes).
What’s on offer from Coles?
Coles’ sun care range is made in Australia from local and imported ingredients. Its products seem affordable for most Australian families, fulfilling the dream of founder George J Coles.
Many people will like the concept of the active sunscreen on a karabiner clip so you can keep it hooked onto your belt or backpack while you’re exercising in the great outdoors. Coles’ sunscreen products include the following.
- Everyday Sunscreen SPF50+ 1 Litre or 500mL pump packs
- Everyday Sunscreen Spray SPF50+
- Sunscreen Trigger SPF50+ (water resistant 4 hours)
- Everyday Active Carabiner Sunscreen SPF50+
- Sports Sunscreen Spray SPF50+
- Moisturising Sunscreen SPF50+
- Baby Sunscreen Spray SPF50+
- Baby Sunscreen Tube SPF50+
- Kids Sunscreen Spray SPF50+
- Zinc Stick Assorted Colours SPF30+
- After Sun Soothing Gel with Aloe Vera and Green Tea
Coles also stocks a wide variety of sunscreens, including Cancer Council, products alongside its own Coles branded products.
What our survey respondents said about Coles sunscreen
Canstar Blue’s most recent survey of consumers, who have purchased and used sunscreen in the last six months, garnered the following comments from those who bought Coles sunscreen.
|Cheap price for an easy to use and effective product. (Everyday SPF50+ 1L pump pack).||Nothing. (Everyday SPF50+ 1L pump pack).|
|Easy. Cheap on special. (Sports clear zinc).||Not really absorbed easily. Bit greasy. Sticks to hair on scalp instead of bald patch. (Sports clear zinc).|
|It feels good on my skin and I do not burn while wearing it. It is very long lasting and waterproof and it has vitamin E. (Everyday Moisturising SPF50+).||It’s very thick and slow to absorb but I feel it is doing my skin good. (Everyday Moisturising SPF50+).|
|Good consistency, not too greasy. (Spray bottle).||Nothing. (Spray bottle).|
Sunscreen brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used sunscreen in the last six months – in this case, 1,749 Australians.
The other sunscreen brands in this year’s ratings were:
- ALDI Brands
- Banana Boat
- Cancer Council
- Le Tan
- Invisible Zinc
- Woolworths Homebrand
- Woolworths Select