In 2013, Auto One received a 4-star rating for customer satisfaction for their auto stores. They are one of the biggest automotive retailers in Australia. We take a look at why customers we surveyed were so happy with their stores.
The people behind the counter
Auto One was founded in 1988 when 10 independent parts and accessories retailers got together to make one unified brand to compete against the corporate companies who were taking over the market. Auto One remains an independent group that is owned by its Members through shareholding and run by franchisees.
With the motto “Right gear! Right advice!”, you know you’ll get the product and information you need when you visit an Auto One store. You can even use their DIY how-to video guides or their YouTube videos to do your own car servicing using products available in-store.
How many Auto One stores are there?
In 2015, Auto One had 65 franchisee-run stores running in Australiia, after having only 50 in 2014. You can find your nearest store using the finder tool on their homepage or on their store finder map tool.
Things you can buy at an Auto One store
Products available at Auto One include:
- Car audio hardware
- Oil and additives
- Electrical and light globes
- Car care and cleaning products
- Paint and repair products
- 4WD accessories
- Roof racks
- Touring products
- Parts – including filters, windscreen wipers, etc.
- Maintenance tools
- Tools and workshop
- Car accessories
You can get discounts on many products if you are an A1 Club member.
Auto stores we surveyed
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a product from an auto store in the last 12 months – in this case, 1,368 people.
The auto store brands we surveyed are:
- Supercheap Auto
- Auto One