In 2013, Repco received a 4-star rating for customer satisfaction for their auto stores. We take a look at why customers we surveyed were so pleased with their stores.
The people behind the counter
Repco was founded in 1922 as an automotive grinding business and is now the largest reseller and supplier of automotive aftermarket parts and accessories in Australia and New Zealand. In the mid-1920s, they opened their first trade supply store for replacement parts.
The company made history in Australia in 1937, when they promoted Maud Terdich to Company Secretary. She was the first ever female Secretary of an Australian public company.
Their replacement parts grew during the Depression of the 1930s, an amazing feat. In the 1950s, they moved into automotive manufacturing. In 1959, Repco launched their first self-designed and built sports car, ‘The Repco Special’.
A Repco-built car, the Maybach 3, won the New Zealand Grand Prix in 1954, but it wasn’t until 1981 that the first New Zealand store opened.
Repco’s slogan is “What an auto store ought to be.” Repco has a handy Know How page with articles on the most common DIY car maintenance methods. They employ over 3,000 people who would be more than happy to fit something if you can’t “DIY”.
How many Repco stores are there?
Repco has almost 400 stores across Australia and New Zealand. You can find your nearest store online.
Things you can buy at a Repco store
Repco has over 175,000 parts available for sale and fitting. Repco Auto Club members get a 20% discount on all stock in-store.
Products available from Repco:
- Car accessories
- In-car technology (GPS, etc.)
- Gift cards
- Body repair
- Car care
- Light globes and lighting
- Oils and additives
- Windscreen wipers
- Spare parts
- Tools and equipment
- Travel and touring gear
Repco Trade is a separate catalogue for trade professionals.
Auto stores we surveyed
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a product from an auto store in the last 12 months – in this case, 1,368 people.
The auto store brands we surveyed are:
- Supercheap Auto