In 2015, we rated Woolworths Homebrand for customer satisfaction in sunscreen.
The story behind the brand
Woolworths says it is the only retailer in the world with a NATA-certified lab onsite, specifically designed for product quality testing. It opened in 1964 as part of the company’s aim to provide big brand quality at a lower price.
Woolworths Homebrand was launched in 1983, with 150 basic food and grocery products with generic black-and-white packaging.
The first ‘Woolworths Stupendous Bargain Basement’ supermarket opened in 1924 in Sydney’s Imperial Arcade. The Woolworths founders, led by Mr G.H. Christmas, established the company with a nominal capital of shares worth just £1 ($2) each. They used the name ‘Woolworths’ after the stores created by Frank Winfield Woolworths that had taken the UK, USA, and Canada by storm.
The storefront sign said: “Every man, woman and child needs a handy place where good things are cheap.”
In 1927, Brisbane opened its own Woolworths on Queen Street. While other stores struggled during the Depression, Woolworths grew thanks to its low prices. When 1930 rolled around, there were 16 stores across the nation and one in Christchurch, New Zealand.
But it wasn’t until 1960 that Woolies as we know it was born, with its expansion as a supermarket meaning it was more than just a grocery store. Now sunscreen and bananas were sold side-by-side.
Woolworths says it is strongly committed to serving Australian communities through charitable fundraising and donations. Customers can even purchase a donation in-store or online.
What’s on offer from Woolworths Homebrand
The Woolworths Homebrand sun care range includes:
- 1 Litre Pump Pack SPF50+
- Tube SPF50+
- Tube SPF30
What our survey respondents said about Woolworths Homebrand sunscreen
Canstar Blue’s most recent survey of consumers, who have purchased and used sunscreen in the last six months, garnered the following comments from those who bought Woolworths Homebrand sunscreen.
|Easy to apply, absorbed quickly, price efficient. (SPF50+).||It’s not as good as banana boat and sometimes has big chunks of mushy sunscreen. (SPF50+).|
|Cheap. (SPF50+).||Not as effective as other brands. (SPF50+).|
|It works. (SPF30).||Isn’t a “brand”. (SPF30).|
|I find it fine for what I want it for. (SPF30).||Nothing. (SPF30).|
Sunscreen brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used sunscreen in the last six months – in this case, 1,749 Australians.
The sunscreen brands in this year’s ratings were:
- ALDI Brands
- Banana Boat
- Cancer Council
- Le Tan
- Invisible Zinc
- Woolworths Select