The story behind the name
Hankook began in 1941 as the Chosun Tire Company, the first automobile tyre company in Korea. During the Korean War, facilities and supplies were lacking but Chosun continued to work on producing quality tyre technology. When the Korean War ended in 1953, Chosun renamed themselves Hankook Tire and began growing quickly as they produced more and more tyres. Both “Chosun” and “Hanguk” (Hankook) are the traditional names for ancient kingdoms in Korea.
Hankook was the first to develop different types of passenger car tyres in Korea, including winter, tubeless, and radial. They began exporting to Pakistan in 1962. In 1985, they established Korea’s first tyre testing and proving ground.
Hankook partners with many famous automotive names. In 1991, they began supplying OE tyres to Volkswagen. In 2008, they signed a partnership with Audi to supply OE tyres. In 2011, they became the official sponsor of Deutsche Tourenwagen Masters (DTM) in Germany, the largest motorsports competition in the world.
In 2007, Hankook was rated as the world’s seventh-largest tyre company in the world. They have 21,000 employees worldwide and sell tyres in 180 countries. In 2004, Hankook chose the slogan “Driving Emotion” to show their dedication to providing a pleasant driving experience that is more than just getting from A to B.
Hankook has tyres for everything from passenger cars to buses and trucks. You can search for the right Hankook tyre for your car using their online Tyre Finder.
Some Hankook tyre innovations
Aero style tyre: A more aerodynamic sidewall structure means tyres can go faster.
Non-pneumatic tyre (NPT): A tyre that is made from a honeycomb weaving of strong and flexible polyurethane instead of being a tube filled with air. This airless tyre reduces the risk of getting a flat tyre from a puncture. Read more detail here.
The invisible stealth car: This car body uses a system of cameras and projectors to appear see-through. Watch it in use here.
Tyre brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who bought new car tyres (not retreads) in the last 18 months – in this case, 950 drivers.
The tyre brands in this year’s survey are:
- Bob Jane
You can view the tyre survey results here.