Best-Rated Crackers

See Our Ratings Methodology.

Canstar Blue Best Crackers

Most Satisfied Customers | Damora (Aldi)

Aussies have rated Damora (Aldi) as the top pick in Canstar Blue’s latest crackers ratings, with five stars for texture, value for money, packaging, variety and range and overall satisfaction.

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How we rate crackers

Our review compares crackers on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as asking hundreds of your closest mates which crackers they think is best!

Canstar Blue surveyed 1,893 Australians for their feedback on crackers they have purchased and eaten in the last three months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their crackers brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with crackers as an individual score, NOT a combined total of all criteria.
  • Taste: as expected from flavour description.
  • Texture: as expected for product.
  • Value for money: quality and quantity of product for price paid.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Variety and range: good range of product options.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Damora (Aldi)
  • Sakata
  • Doritos
  • Cheds (Arnott’s)
  • Vita-Weat (Arnott’s)
  • Fantastic
  • Peckish
  • Fantastic Delites
  • Ritz
  • Savoy (Arnott’s)
  • Shapes (Arnott’s)
  • Jatz (Arnott’s)
  • Salada (Arnott’s)
  • Woolworths
  • Clix (Arnott’s)
  • Captain’s Table
  • Coles
  • Always Fresh

Find more detailed information on our Most Satisfied Customer methodology.

Top Crackers Brand – Damora (Aldi)Damora_PROD_21_02_24

Damora, Aldi’s home brand crackers line, features an extensive range of cracker and snack products. Damora offers rice crackers, brown rice crackers, nice and lite snacks, wafer crackers, vita grain crackers, crinkle cut crackers, water crackers, Dutch straws, crispetts, family crackers and rice cakes. Damora rice crackers are typically offered in cheese, barbecue, plain and multigrain flavours.

About our consumer experts

Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home and Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.

Meet the Editorial Team

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s cracker ratings:

2023: Shapes (Arnott’s)
2022: Clix (Arnott’s)
2021: Cheds (Arnott’s)
2020: Damora (Aldi)

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