Canstar Blue’s crackers review compares popular brands like Arnott’s, Ritz, Sakata, Peckish, Captain’s Table, Woolworths, Always Fresh, Coles, Fantastic and more, on taste, texture, packaging design, variety, value for money and overall satisfaction.
Clix (Arnott’s) has topped Canstar Blue’s crackers ratings, scoring five-star reviews for taste, texture, packaging and overall satisfaction.
Is there a more iconic snack than cheese on crackers? Dip and crackers? Or that sweet combination of peanut butter and banana on crackers? You get it. Crackers make for a cracking bite. Whether you like subtle-in-flavour water crackers, crispbreads or good ol’ buttery baked crackers, there’s a snacky delight for every person and occasion. Almost one in five survey respondents (17%) generally bring cheese and crackers as an amuse-bouche to a social event, while nearly half (44%) said they always stock up on crackers during their regular grocery shop. But, with so many options available, it’s hard to know which brands stack up and which don’t. That’s where we come in.
To find out, we asked more than 1,600 Australian consumers for their feedback on the different brands of crackers they’ve purchased from a supermarket or grocer and consumed in the last three months. Survey respondents rated brands on taste, texture, value for money, packaging design, variety and overall satisfaction. Brands that met the minimum required survey sample size of 30 responses are included in the results.
Our latest survey proves Arnott’s still has it in the bag − this time rating best with its Clix range and previously with Cheds.
Here are the best cracker brands in Australia, as rated by consumers in Canstar Blue’s latest review:
Clix (Arnott’s) scooped up five stars for taste, texture, packaging and overall satisfaction. ALDI Damora and Woolworths took the lead in terms of value for money, achieving five stars, while Ritz, Cheds and Arnott’s Shapes, scored full marks for taste. Shapes also got the same result for variety.
Clix is the original buttery cracker of the Jatz range by Arnott’s. It’s the savoury snack of many childhood memories and still an Aussie favourite today. Clix crackers’ subtle flavour and texture make them the ideal snack to pair with cheese, dips and table spreads.
Plain and flavoured crackers without added sugar, salt or fat are generally considered a healthy and high fibre snack. However, potato chips don’t fall in that category, as they can be energy-dense (i.e. high in kilojoules) and high in saturated fat and salt. So, if you’re looking for a healthy alternative to chips and chocolate biscuits, make sure to read the nutritional information on the packaging.
Arnott’s offers a wide variety of crackers worth dipping into, with Clix proving to be the top pick. Shapes and Cheds, as well as Ritz, are also clearly tingling Aussie’s tastebuds as some of the tastiest options to choose from. But if you’re after something cheap, supermarket homebrands Damora (ALDI) and Woolworths satisfy as the best bang for buck.
For extra inspiration, here are some general suggestions to seek your teeth into:
Our survey found 19% of consumers buy the cheapest brand (or whichever is on special), with the same portion alternatively sticking to ‘light’ or healthy crackers. Meanwhile, 43% of people we surveyed generally buy the same brand while one in three (35%) have ventured into trying different flavours from their favourite brand.
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Picture credits: Oksana Mizina / Shutterstock.com, / Nataliya Arzamasova/ Shutterstock.com.
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased (from a supermarket or grocer) and consumed crackers in the last three months – in this case 1,632 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Check out the past winners of Canstar Blue’s crackers ratings:
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