Best-Rated Instant Coffee

See Our Ratings Methodology.

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Most Satisfied Customers | Nescafé Blend 43

Aussies have rated Nescafé Blend 43 as the top brand in Canstar Blue’s latest instant coffee ratings, scoring the brand five stars for taste, packaging convenience, texture & consistency, variety & range and overall satisfaction.

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How we rate instant coffee

Our review compares instant coffee on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which instant coffee they think is best!


Canstar Blue surveyed 1,216 Australians for their feedback on the instant coffee(s) they’ve purchased and brewed in the last three months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.


Respondents rate their satisfaction with their instant coffee brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an instant coffee brand as an individual score NOT a combined total of all criteria.
  • Taste: the instant coffee tasted authentic and matched the flavour description on the packaging.
  • Value for money: the cost is reasonable for the quality and quantity of the instant coffee.
  • Packaging convenience: the instant coffee packaging made it easy to dispense and store.
  • Texture & consistency: the instant coffee was rich and had the expected consistency.
  • Variety & range: the instant coffee brand offered a variety of product options available, such as flavours and packaging sizes.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Nescafé Blend 43
  • The House of Robert Timms
  • Moccona
  • Nescafé Gold
  • ALDI Alcafé
  • International Roast
  • Coles
  • Woolworths

Find more detailed information on our Most Satisfied Customer methodology.


Top Instant Coffee Brand –Nescafé Blend 43

Nescafe Blend 43 instant coffee

Arguably one of the most well-known brands within the coffee section of your local supermarket, Nescafé offers a variety of caffeine products for shoppers to choose from, with its range of instant coffee featuring its flagship Blend 43 product. With flavours including Espresso, Mild Roast, Dark Roast, Blend 43, Smooth & Creamy and Decaf options, each offers a different level of caffeine, with containers ranging from 150g to 500g depending on the product.

  • Nescafé Blend 43 was rated five stars for taste, packaging convenience, texture & consistency, variety & range as well as overall satisfaction, with four stars for value for money.

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About our consumer experts


Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s instant coffee ratings:

  • 2022: The House of Robert Timms
  • 2021: Nescafe Blend 43
  • 2020: Moccona
  • 2019: International Roast

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