Instant Coffee

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Canstar Blue’s instant coffee review has seen Moccona, Nescafé Blend 43, International Roast, Robert Timms, AlCafé (ALDI), Nestlé, Nescafé Gold, Coles and Woolworths compared on taste, texture, aroma, variety, packaging, value for money and overall satisfaction.

See our Ratings Methodology.

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Most Satisfied Customers | Moccona

Aussies have rated Moccona the best brand for instant coffee in Canstar Blue’s 2020 review, scoring the brand five stars across most research categories, including taste, texture, aroma and overall satisfaction.

International Roast Logo

Moccona grinds down the competition in instant coffee ratings

Not everyone is a morning person, so when you need a coffee, you need it fast. While some can make it to their local café before work, others struggle to get out of the door without their coffee fix. So, this is where instant coffee comes in – simply boil some water, pour it into your cuppa of instant caffeinated goodness, stir and voila! But with a long supermarket aisle to walk through in search of the best instant coffee, we’ve narrowed down the list to help you find the right blend of taste and value. Is it worth spending more on the big-name brands? Or can supermarket labels tick all your boxes?

To find out, Canstar Blue has again surveyed more than 2,000 coffee lovers across Australia for their feedback on the instant coffee they’ve purchased and brewed at home during the last three months. Brands were compared and rated on a range of factors, including their taste, texture, aroma, variety, packaging, value for money and overall satisfaction. Those which met the minimum required survey sample size of 30 responses are featured in our results.

Our 2020 instant coffee review featured nine big brands, but only one was rated best ─ Moccona! It scored a stellar five-star rating in the majority of categories surveyed including taste, texture, aroma and overall customer satisfaction.

Best Instant Coffee

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Here are the best instant coffee brands in Australia, as rated by consumers in Canstar Blue’s latest review:

  1. Moccona
  2. Nescafé Blend 43
  3. International Roast
  4. Robert Timms
  5. AlCafé (ALDI)
  6. Nestlé
  7. Nescafé Gold
  8. Coles
  9. Woolworths

Moccona was rated ‘brew-tiful’ in Canstar Blue’s 2020 instant coffee ratings. It was the only brand to get five stars for overall satisfaction and variety. It also received top marks for taste, texture, aroma and packaging, but only got three stars for value for money.

Runner up, Nescafé Blend 43, managed to achieve five-star ratings in most categories, namely taste, texture, aroma and packaging, but landed on four stars overall, while last year’s winner International Roast slumped to third place in our 2020 ratings. Notably, AlCafé (ALDI) managed to scoop up the only five-star rating for value for money, beating rival supermarket brands Coles and Woolworths which got four stars in that category.

In total, the majority of brands had a solid finish of four stars for overall satisfaction, except for Coles and Woolworths who bottomed out on three stars overall.

About the winner – Moccona

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Forget takeaway coffee, Moccona can bring you barista quality coffee at home. Its instant coffee is created using the finest Arabica and Robusta beans to bring character to your cuppa every time. The Arabica has a softer sweeter taste with berry and fruity tones, while the Robusta bean brings a deep rich flavour to any brew. Moccona also sells coffee sachets and capsules and offers tons of tips on how to make the perfect morning cuppa, as well as coffee inspired recipes for cocktails, tarts and cakes on its website. Some blend options from Moccona’s instant coffee line include:

  • Barista Reserve Crema
  • Barista Reserve Smooth Espresso
  • Caramel Drizzle
  • Ristretto
  • Classic Dark Roast
  • French Style

Prices for Moccona instant coffee start from $9 for 95g.

Aussies’ coffee habits and attitudes

Wondering how Aussies buy and drink their coffee? Our survey this year revealed that half (51%) of respondents start their morning with a cuppa, while almost a third (29%) said they’ll go out of their way to buy a good brew. While the majority of Aussies are clearly fond of coffee, 13% worry they drink too much of it, and 6% regularly drink decaf. Here are more interesting survey findings below:

About the author of this page

Megan Birot

This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.

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Frequently Asked Questions

Canstar Blue surveyed more than 6,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased instant coffee to brew at home in the last three months – in this case, 2,342 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

 

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