Compare long life milk brands ALDI Farmdale, Coles, Woolworths and Devondale on overall customer satisfaction, taste, packaging design and value for money.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in March 2019, published in March 2019.
ALDI Farmdale has topped our long life milk ratings for the third year in a row. It scored five-star reviews on overall customer satisfaction, taste, packaging design and value for money.
ALDI Farmdale tops long life milk ratings for third year in a row
Stocking up on long life milk in the fridge or pantry can be a lifesaver. Whether it’s for the family camping trip, ‘forgot to buy milk’ emergency, or a specific dietary requirement, the long life milk aisle at your local supermarket most probably has you covered. Our latest survey found that 74% of Aussie consumers who purchase long life milk do so due to its long shelf life. However, only 12% of respondents said they buy long life milk because they like the taste of it. So, since it’s not so much purchased for the taste but rather the convenience, which brand do Australian consumers rate highest?
In our annual long life (UHT) milk review, we surveyed hundreds of Aussies consumers to tell us what they thought of the brand of milk they most recently purchased. Four leading brands received the minimum sample size to be included in the ratings table above, and for the third year in a row, ALDI Farmdale earned five-stars in all research categories, including overall satisfaction.
The four brands to be featured in our 2019 long life milk review were rated in the following order for overall satisfaction:
1st ALDI Farmdale
Coles and Woolworths got four stars for overall satisfaction and all other categories, while Devondale was left on three stars for each variable.
It was found that a third of Aussie shoppers (33%) buy whichever brand of milk is the cheapest, indicating there are other factors involved when it comes to choosing milk. With the recent push towards supporting dairy farmers, Woolworths, Coles and ALDI have all increased the prices of their supermarket-branded milk, with the additional proceeds said to go to dairy farmers. Our survey found that half of adults (50%) think the supermarkets should do more to help Australian dairy farmers, while 22% purchase brands that they believe support farmers. If you’re concerned as to which brands support Australian dairy farmers, it’s important to do your research to ensure you choose a brand you’re happy with.
What is long life (UHT) milk?
UHT stands for ‘ultra-high temperature processing’ and is a method of food sterilisation. The milk is heated to higher than 135°C for a few seconds to kill off spores. After this the milk is ‘flash’ cooled and homogenised to give it a long shelf life. While it provides largely the same nutritional value as fresh milk, UHT milk can fall short in certain areas, such as less folate and B-vitamins. Nevertheless, it’s cheap, has a long shelf life, and is readily available in times of need, such as power outages.
UHT milk is also convenient for its variety, be it cow’s milk, soy, lactose-free or otherwise. However, despite more and more dietary specific milks being offered on milk shelves, only 12% of shoppers are purchasing long life milk for a dietary requirement, our survey found.
About the winner – ALDI Farmdale
ALDI Farmdale is the one to beat, achieving five stars for overall customer satisfaction three years in a row. Its range offers a number of products from thickened cream and sour cream to flavoured milk and powdered milk. Its long life milk range comes in 1L and 2L cartons and is offered in a few different kinds, such as full cream, light, almond, rice and soy. Besides that, ALDI Farmdale tends to stick to the basics, so you may not find too many other variants on its shelves.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and drunk long-life UHT milk from a supermarket or grocer within the last 3 months – in this case, 553 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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