Canstar Blue’s annual long life milk review has seen four brands rated on taste, packaging design, value for money and overall satisfaction. Compared brands include Devondale and supermarket giants ALDI, Coles and Woolworths.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order. Canstar Blue research finalised in February 2018, published in March 2018.
ALDI Farmdale has topped Canstar Blue’s customer ratings for the second time in a row, scoring five-star reviews on overall satisfaction, taste, packaging design and value for money.
ALDI Farmdale ‘milks it’ in long life milk review
Aussies love a splash of milk in their bowl of cereal, coffee or smoothie. Whether it’s skim, flavoured, vegan or lactose free you’re after, the long life milk aisle most probably stocks it, expanding as fast as a blink of an eye to satisfy consumer demands. It’s perhaps the single most useful product found in the pantry or fridge, with 72% of Aussie consumers who purchase long life milk doing so due to its long shelf life, our latest survey found. However, less than 10% of respondents said they buy long life milk because they like the taste of it. So since it’s not so much purchased for the taste but rather the convenience – which brand do Australian consumers love the most?
To find out, more than 400 Aussies took part in our ratings, giving us their views on the long life (UHT) milk they most recently bought. We asked them to rate their brand on factors including taste, value for money, packaging design and overall satisfaction. Four leading brands made it to the minimum sample size to be included in the ratings. Only ALDI Farmdale earned a five-star rating in all categories including overall satisfaction. It’s the second year in a row that ALDI has topped this category.
Other notable results this year include:
Devondale and ALDI both received five stars for taste.
Coles also achieved five stars along with ALDI in terms of value for money.
ALDI, Coles and Devondale all scored five stars for their packaging design.
Woolworths was the only brand to get three stars on taste and overall satisfaction.
Devondale received three stars in regards to value for money while Woolworths scored four. However, Devondale still out beat Woolworths on taste, suggesting shoppers may prefer to splash out a little extra for their long life milk. But it was found that less than half (47%) of Aussie shoppers buy whichever brand of milk is the cheapest, indicating there are other factors involved.
With the downward pressure on milk prices not having a good outcome for dairy farmers, consumers are demanding more from the supermarkets to help. If you’re concerned as to which brands support Australian dairy farmers, it’s important to do your research to ensure you choose a brand you’re happy with.
What is long life (UHT) milk?
UHT stands for ‘ultra-high temperature processing’ and is a method of food sterilisation. The milk is heated above 135°C for a few seconds to kill off spores, after this the milk is ‘flash’ cooled and homogenised to give it a long shelf life. While it provides largely the same nutritional value as fresh milk, it can fall short in certain areas such as less folate and B-vitamins. Nevertheless, it’s cheap, has a long shelf life and is readily available in times of need such as power outages.
UHT milk is also convenient for its variety of milk, be it cow’s milk, soy, lactose-free or otherwise. However, despite more and more dietary specific milks being offered on the fresh milk shelves, only 15% of shoppers are purchasing long life milk for a dietary requirement.
About the winner – ALDI Farmdale
Winning both fresh and long life milk awards this year, ALDI Farmdale is the one to beat. Its range offers a number of products from thickened cream and sour cream to flavoured milk and powdered milk. Its long life milk range comes in 1L and 2L cartons and is offered in a few different kinds such as full cream, light and soy. Besides that, ALDI Farmdale tends to stick to the basics, so you may not find too many other variants on its shelves.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and drunk long-life UHT milk from a supermarket or grocer within the last 3 months – in this case, 450 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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