ghd hair straighteners Brand Guide

ghd hair straighteners reviewed

When it comes to styling our luscious locks, ghd just rolls off the tongue. Short for ‘good hair day’, the company is one of the leading brands specialising in hair products, including hair straighteners, hairdryers, curlers, hair care and hair brushes. In fact, when ghd released its first straightener in 2001, it apparently received so much success via word of mouth within the first two years that the company felt like it didn’t even need to advertise its product.

You can purchase ghd’s popular line of hair straighteners from various retailers in addition to the brand’s website. You can score free personalisation on certain models, such as the ghd Max Wide Plate Styler, and free express shipping across Australia is available for orders over $70.

ghd hair straightener range

ghd offers several hair straighteners and kits to choose from, typically retailing between $240 and $495. Check these out below:

  • The ghd Original: $240 RRP*
  • ghd Mini Styler: $290 RRP*
  • ghd Gold Styler: $320 RRP*
  • ghd Max Wide Plate Styler: $350 RRP*
  • ghd Platinum+ Black Styler: $395 RRP*
  • ghd Platinum+ White Styler: $395 RRP*
  • ghd Platinum+ Orchid Pink: $395 RRP*
  • ghd Unplugged Cordless Hair Straightener in Matte Black: $495 RRP*
  • ghd Unplugged Cordless Hair Straightener in Matte White: $495 RRP*

The Most Affordable: The ghd Original

ghd Original IV Styler

Sticking to its roots, ghd continues to offer the iconic hair straightener that started it all ─ the Original. This model is designed for everyday use and features ceramic heat technology, a 30-second heat-up time, and a round barrel for days when you want to switch to curls or waves. Other features include floating plates for extra control, automatic sleep mode, and universal voltage. The ghd Original IV Styler also comes with a two-year manufacturer’s warranty.

  • Price: $240*

The Mid-Range: ghd Gold Hair Straightener

ghd Gold Hair Straightener

The brand’s Gold series is ghd’s ‘gold standard’ model, suitable for all hair types and hitting the sweet spot in terms of price (compared with other ghd models). Its main features include the dual-zone technology, which uses two heat sensors instead of one for sleeker hair, contoured floating plates, a consistent 185ºC operating temperature and a 25 second heat up time. It is available in black, white or an orchid pink design and offers a two-year warranty.

  • Price: $320*

The Most Expensive: ghd Unplugged Cordless Hair Straightener

ghd cordless hair straightener

For people who prefer to invest in a higher-end model, the Unplugged Cordless Hair Straightener is the latest addition to ghd’s product range as well as the first portable hair straightener from the brand. It’s promised to provide the same features you would expect from other ghd straighteners but can provide up to 20 minutes worth of continuous runtime, before requiring two hours to recharge. If you’re away from home and don’t have a plug socket, the brand states you can still use a laptop or the charging port in your car. The ghd Unplugged Cordless Hair Straighteners come with a two-year warranty.

  • Price: White & Black $495*

Should I choose a ghd hair straightener?

If you’re looking to invest in a new hair straightener, ghd is a popular choice that caters to a variety of hair types & lengths and offers several models containing features designed to add shine and minimise hair breakage. The brand also sells a couple of packages, including the Gold Styler & Flight Bundle and the Original IV Starter Kit for a convenient fix, whether you’re shopping for a gift or need to buy a set of hair tools for travel. Although it’s worth noting that ghd typically has a heftier price tag than some major brands like VS Sassoon and BaByliss Pro, but is certainly more wallet-friendly than fellow high-end names like Dyson and Cloud Nine.

About the author of this page

Megan Birot

This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.

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What do customers think about ghd?

In 2022, Australian customers gave ghd hair straighteners 4 out of 5 stars for overall customer satisfaction.

ghd Hair Straighteners

Canstar Blue
Award: Overall Satisfaction ─ 2022