Best-Rated Shampoo

See Our Ratings Methodology.


Most Satisfied Customers | Natures Organic

Aussies have rated Natures Organics as the top pick in Canstar Blue’s latest shampoo ratings, with five stars for effectiveness, value for money, packaging and overall satisfaction.

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How we rate shampoos

Our review compares shampoos on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which shampoo they think is best!

Canstar Blue surveyed 2,410 Australians for their feedback on the shampoo(s) they’ve purchased and used in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their shampoo brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a shampoo brand as an individual score NOT a combined total of all criteria.
  • Effectiveness: the shampoo washed my hair type effectively, visibly removing grime and left my hair feeling clean and healthy.
  • Value for money: the cost is reasonable for the quality and quantity of the shampoo.
  • Scent: the shampoo had a pleasant scent that was not overwhelming, and made my hair smell nice.
  • Texture & consistency: the shampoo had a texture and consistency that was smooth and provided even coverage throughout my hair.
  • Packaging: the packaging was functional and allowed for easy dispensing and storage.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Natures Organic
  • Sunsilk
  • Herbal Essences
  • Palmolive
  • OGX
  • Schwarzkopf
  • TRESemmé
  • Garnier
  • Pantene
  • L’Oreal
  • ALDI Hair Tresses
  • Head & Shoulders
  • Sukin
  • Dove
  • ALDI Nature’s Essence

Find more detailed information on our Most Satisfied Customer methodology.

Top Shampoo Brand – Natures Organic

Natures Organic Shampoo

An Australian owned and made brand since 1981, Natures Organic has a number of brands operating under its umbrella, with the brand focused on sustainable practices and organic products, with its range of products covering hygiene through to cleaning. Natures Organic’s range of shampoos covers sweet smelling options, with scents including Apple Fresh, Wild Berry and Coconut Lime, with all scents coming in 500ml bottles.

  • Natures Organic was rated five stars for effectiveness, value for money, packaging and overall satisfaction, with four stars for scent and texture & consistency.

What is clarifying shampoo?

Clarifying shampoos are a type of shampoo that are made to be more effective at removing impurities such as oil, dirt, product buildup (such as hairsprays, mousses and gels), along with chemicals such as chlorine. They typically have a more concentrated formula, and higher pH levels to combat these impurities, but can also strip your hair of its natural oils if you use it too much.

What is dry shampoo?

Dry shampoo is a type of shampoo that’s used to absorb dirt and grime without actually getting your hair wet, meaning you can apply it at virtually any time. Dry shampoo is often used in between washes to help make hair look less oily, although doesn’t clean your hair as well as traditional shampoo.

Can you use human shampoo on dogs?

Washing the dog often includes using dog shampoo, but can you substitute human shampoo instead? The short answer is no, as human shampoo has a different pH level to dog shampoo, which can lead to skin irritation on your dog, meaning it’s best for your furry friend to stick to its own shampoo.

Conditioner Ratings

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s shampoo ratings:

  • 2022: Dove
  • 2021: Dove
  • 2020: Natures Organics Fruits
  • 2019: Natures Organics Fruits
  • 2018: Organic Care


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