Shampoo Reviews

Canstar Blue’s 2020 shampoo review has seen Natures Organics Fruits, ALDI Protane, Dove, ALDI Hair Tresses, Schwarzkopf, Organic Care, Herbal Essences, Sunsilk, Tresemme, Ogx, Head & Shoulders, Palmolive, Sukin, Garnier, L’Oreal and ALDI Natures Essence compared on customer satisfaction.

See Our Ratings Methodology

Most Satisfied Customers | Natures Organics Fruits

Natures Organics Fruits washed away the competition to lead Canstar Blue’s shampoo ratings for the second year running. It received top five-star reviews for consistency, packaging design, value for money and overall satisfaction.

Fact Checked Fact Checked

Natures Organics Fruits ahead in shampoo ratings for 2nd year in a row

If your shampoo is leaving you with too many bad hair days, it might be time for a change. We know figuring out the world of haircare products can be a bit of a headache, which is why we publish our shampoo ratings each year, to help ease the stress. There’s a lot to consider when buying shampoo, whether you’re looking for something for thick and frizzy hair, flat and fine, dry and damaged, coloured, or perhaps even struggling with dandruff.

No matter what type of hair you have, it deserves to look and feel good. So, to find out which brands are leaving Aussies happy, Canstar Blue surveyed more than 2,000 adults and asked them to rate the brand(s) of shampoo they use, with their feedback reflected by the star ratings you see above. Brands were rated on their effectiveness, consistency, scent, packaging design and value for money.

While 17 brands achieved the minimum sample size (30 responses) to be included in our ratings, only one received five stars for overall customer satisfaction – Natures Organics Fruits!

Best Shampoo Brands

Best shampoo brands reviews

Here are the best shampoo brands in Australia, as rated by consumers in Canstar Blue’s latest review:

  1. Natures Organics Fruits
  2. ALDI Protane
  3. Dove
  4. ALDI Hair Tresses
  5. Schwarzkopf
  6. Organic Care
  7. Herbal Essences
  8. Sunsilk
  9. Tresemme
  10. Ogx
  11. Pantene
  12. Head & Shoulders
  13. Palmolive
  14. Sukin
  15. Garnier
  16. L’Oreal
  17. ALDI Natures Essence

Natures Organics Fruits topped our ratings with five stars for consistency, packaging design, value for money and overall satisfaction. Runner-up ALDI Protane was the only brand to rate best for effectiveness, and also got top marks for consistency.

Notably, Dove, Schwarzkopf and Herbal Essences also got five stars for packaging design, with Herbal Essences also scoring best for scent.

What to consider when buying shampoo

Apart from finding out which shampoo brand Aussies love most, our review identified the main drivers of customer satisfaction, listed in the following order of importance:

  • Effectiveness: 29%
  • Consistency: 21%
  • Value for money: 19%
  • Scent: 15%
  • Packaging design: 15%

Before we unpack each of the above factors, here’s what else our survey found:


There’s no point using shampoo that doesn’t do anything for your hair – that would just be money going down the drain. With 39% of Aussies washing their hair at least every few days, you’d certainly hope the shampoo on the shower caddy is a good one. Not all hair is the same though, so one product might not be best for everyone, and that’s why brands typically have a number of options in their range. Nearly a quarter (23%) of consumers in our survey said they use a specific type of shampoo for their hair type, while 14% indicated they use a specific type for coloured hair. It’s important you shop around as there’s plenty of choice.

  • Only ALDI Protane achieved five stars for effectiveness, while Natures Organics Fruits, Dove, Sunsilk and most other brands got four stars. Sukin and ALDI Natures Essence finished on three stars.


Shampoo formulation and consistency are important to consider, especially if you have a specific hair type or colour. Creamy and conditioning shampoos are best used for thick or curly hair types, while water-based and clear formulas are more suited to thin and straight hair or heads with dandruff.

  • Natures Organics Fruits and ALDI Protane were the only two brands to score five stars for consistency. Sukin, Garnier and ALDI Natures Essence got three stars and the rest all received four stars.

Value for money

Attractive man buying shampoo in shopping mall

Shampoo is a product we typically can’t get by without if we want clean hair. With only 11% of survey respondents indicating they buy the cheapest brand, it might suggest that there are many people out there who take their hair seriously and are willing to pay more for their shampoo. On the other hand, there’s still a good chunk of consumers who prefer to not spend a fortune, meaning the price tag and getting good value for money from your shampoo is an important area to consider the next time you’re running low.

  • Natures Organics Fruits was the only brand to receive five stars on value for money, with many brands finding it tough to win over customers on value, with the majority receiving four or three stars.


A shampoo that fills the shower with an ocean breeze and tropical notes, making you feel like you’re in Hawaii can certainly help after a stressful day. Many brands will boast fruity flavours and flowery scents, while others have a kick of fresh mint and arabica coffee for something different. Whatever takes your fancy, a pleasant scent can certainly make you want to come back for more.

  • Herbal Essences was the only brand to score five stars for scent, with the majority of brands receiving four stars. Head & Shoulders, Palmolive, L’Oreal and ALDI Natures Essence got three stars.

Packaging design

Women hair care set

While shampoo packaging shouldn’t make any difference to your hair, it might convince you try to one brand over another. Yes, you shouldn’t judge a book – or shampoo bottle – by its cover, but it certainly helps draw the eye, and well-designed packaging can even make shower time a little easier. Shampoo bottles that are easy to open and pour is always a plus, and something that’s easy to grip while you’re all suds up will make shower time easier.

  • Natures Organics Fruits, Dove, Schwarzkopf and Herbal Essences all got five stars on packaging design, with the remaining brands rated four and three stars.

Which shampoo should I buy?

The brand of shampoo you take to the checkout will ultimately depend on your budget as well as your hair preferences, with washing your hair not a one-size-fits-all area. While one brand might do the job for one person, you might need to give a try to a few different brands before you settle on the one that’s best for your golden locks. If your hair is in need of shampoo change, why not try one of the brands that Aussies have been loving, with plenty of choice out there!

About the author of this page

Megan Birot

This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.

Conditioner Ratings

Picture credits: StoryTime Studio/, Iakov Filimonov/, 9dream studio/

More about Shampoo

Our latest customer satisfaction ratings on shampoo saw a range of brands rated best in different categories:

  • Best Overall: Natures Organics Fruits was rated best for overall satisfaction, followed by ALDI Protane and Dove.
  • Best Effectiveness: ALDI Protane was rated best for effectiveness, ahead of Natures Organics Fruits and Dove.
  • Best Consistency: Natures Organics Fruits was again rated best for consistency, followed by ALDI Protane and Herbal Essences.
  • Best Value for Money: Natures Organics Fruits was again rated best for value for money, with ALDI Protane and Organic Care the next in line.
  • Best Scent: Herbal Essences was a clear winner for scent, followed by ALDI Protane and Natures Organics Fruits.
  • Best Packaging Design: Natures Organics Fruits was rated best for packaging design, leading the way from Schwarzkopf and Herbal Essences.

Frequently Asked Questions

Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used shampoo for their hair in the last three months (excluding dry shampoo) from a supermarket or pharmacy – in this case, 2,142 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Here are the past winners of Canstar Blue’s shampoo ratings:

  • 2019: Nature’s Organics Fruits
  • 2018: Organic Care

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