Canstar Blue’s 2019 shampoo review has seen Natures Organics Fruits, ALDI, Sunsilk, Herbal Essences, Pantene, Organic Care, Dove, Tresemme, L’Oreal, Palmolive, Ogx, Head & Shoulders, Schwarzkopf, Garnier and Sukin compared on customer satisfaction.
Natures Organics Fruits has washed away the competition to lead Canstar Blue’s shampoo customer satisfaction ratings, with five-star reviews on effectiveness, scent, packaging design, value for money and overall satisfaction.
If your shampoo is leaving you with too many bad hair days, it might be time for a change. We know figuring out the world of hair-care products isn’t a breeze, so that’s what our shampoo ratings are here for! There’s a lot to consider when buying shampoo, whether you’re looking for something for thick and frizzy hair, flat and fine, dry and damaged, coloured, or perhaps even struggling with dandruff.
No matter what type of hair you have, it deserves to look and feel good. So, to find out which brands are leaving Aussies happy, Canstar Blue surveyed more than 2,000 adults and asked them to rate the brand of shampoo they use, with their feedback reflected by the star ratings you see above. Brands were rated on their effectiveness, scent, packaging design and value for money.
While 17 brands achieved the minimum sample size to be included in our ratings, only one received five stars for overall customer satisfaction – Natures Organic Fruits. Not only did it record five stars overall, it got top marks in all other research categories in replacing Organic Care as the best-rated brand from last year.
The 17 brands in our 2019 shampoo review were rated in the following order for overall customer satisfaction:
ALDI Protane, Sunsilk, Herbal Essences, Pantene, Organic Care, Dove, Tresemme, L’Oreal, Palmolive and Ogx all received four stars for overall satisfaction, while Head & Shoulders, Schwarzkopf, Garnier, Sukin, ALDI Natures Essence and ALDI Hair Tresses were left with three stars apiece.
It seems many Aussies pride themselves on their hair, and we aren’t easy to please, with only two other brands achieving five stars in other categories. Alongside this year’s winner, ALDI Protane received five stars for packaging design, while Herbal Essences scored top marks for scent.
Apart from finding out which shampoo brands Aussies love most, our review identified the key drivers of customer satisfaction, listed in the following order of importance:
Before we unpack each of the above factors, here’s what else our survey found:
There’s no point using shampoo that doesn’t do anything for your hair – that would just be money going down the drain. With 84% of Aussies washing their hair at least every few days, you’d certainly hope the shampoo on the shower caddy is a good one. Not all hair is the same though, so one product might not be best for everyone, and that’s why brands typically have a number of options in their range. A quarter (27%) of consumers in our survey said they use a specific type of shampoo for their hair type, while 12% indicated they use a specific type for coloured hair. It’s important you shop around as there’s plenty of choice.
Shampoo is a product we typically can’t get by without if we want clean hair. With only 10% of survey respondents indicating they buy the cheapest brand, it might suggest that there are many people out there who take their hair seriously and are willing to pay more for their shampoo. On the other hand, there’s still a good chunk of consumers who prefer to not spend a fortune, meaning the price tag and getting good value for money from your shampoo is an important area to consider the next time you’re running low.
A shampoo that fills the shower with an ocean breeze and tropical notes, making you feel like you’re in Hawaii can certainly help after a stressful day. Many brands will boast fruity flavours and flowery scents, while others have a kick of fresh mint and arabica coffee for something different. Whatever takes your fancy, a pleasant scent can certainly make you want to come back for more.
While shampoo packaging shouldn’t make any difference to your hair, it might convince you try to one brand over another. Yes, you shouldn’t judge a book – or shampoo bottle – by its cover, but it certainly helps draw the eye, and well-designed packaging can even make shower time a little easier. Shampoo bottles that are easy to open and pour is always a plus, and something that’s easy to grip while you’re all suds up will make shower time easier.
The brand of shampoo you take to the checkout will ultimately depend on your budget as well as your hair preferences, with washing your hair not a one-size-fits-all area. While one brand might do the job for one person, you might need to give a try to a few different brands before you settle on the one that’s best for your golden locks. If your hair is in need of shampoo change, why not try one of the brands that Aussies have been loving, with plenty of choice out there!
This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.
*Picture credits: StoryTime Studio/shutterstock.com, Iakov Filimonov/shutterstock.com, 9dream studio/shutterstock.com
Our latest customer satisfaction ratings on shampoo saw a range of brands rated best in different categories:
Canstar Blue surveyed 3,095 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used shampoo for their hair in the last 3 months (excluding dry shampoo) from a supermarket or pharmacy – in this case, 2,195 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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