Vaya was launched just a few months after Amaysim, with a firm focus on providing cheap and cheerful mobile plans. In the intervening years, however, the two brands were met with a rather different reception by Aussie mobile users. Amaysim has consistently performed well in Canstar Blue’s customer satisfaction ratings for phone plan providers. In fact, it is the most successful brand in the history of these awards.
Vaya, on the other hand, with its cheap plans, has historically been let down by poor customer service and overall satisfaction. And this has been reflected in our star ratings over the years. Now, however, Vaya’s acquisition by Amaysim seems to have resulted in improved customer service performance and overall mobile customer happiness, which is good to hear.
Amaysim plans to keep Vaya separate from its own operation and said it would be “business as usual” for the two companies. So what are the differences between them? Amaysim and Vaya may both sell phone plans on the Optus 4G network, but they offer different plans targeted at different users. So, which should you go with? Read our review and you’ll have a better idea about which telco is best for your needs.
Amaysim vs Vaya: What’s on offer?
Vaya and Amaysim provide a large range of BYO phone plans, so let’s start by laying out the facts in black and white. Both providers benefit from having unlimited calls & texts as standard on all plans, so the difference in price reflects how much data you receive, plus any extras like international calls.
$10 – 1GB data, unlimited calls and texts in Australia
$20 – 2.5GB data, unlimited calls and texts in Australia
$30 – 5GB data, unlimited calls and texts in Australia, unlimited standard calls to 10 countries
|$16 – 1.5GB data
$24 – 3GB data
|Under $40||$40 – 15GB data, unlimited calls and texts in Australia, unlimited standard calls to 10 countries, 300 minutes to 22 other countries||$36 – 10GB data|
|Under $50||$50 – 20GB data, unlimited calls and texts in Australia, unlimited standard calls to 10 countries, 300 minutes to 22 other countries||$44 – 13GB data|
Source: Respective provider websites
A big bonus with Amaysim – and something that arguably gives it the edge over Vaya – is that its plans are all available on both prepaid and postpaid terms. This gives you the freedom to choose which type of plans you’d prefer, with prepaid naturally providing greater flexibility. Prepaid plans have traditionally lacked the value of postpaid plans, but with Amaysim this is clearly not the case. Vaya’s plans are available on a postpaid basis only. Other things to be aware of are:
- Amaysim’s plans are held over a 28 day expiry, whereas Vaya is charged monthly
- 28 day expiry plans mean you are effectively charged a 13th billing period each year
So without further ado, let’s see how the big brother and little brother compare in this fight for your SIM-only bucks.
Plans $30 and under compared
This section of plans is where Vaya shines brightest. Vaya current provides one of the cheapest unlimited, full-term mobile plan in Australia. At just $16 a month, you’ll get unlimited calls and texts as well as 1.5GB of data. For $8 more per month you can double your data. Plans obviously get better in value the higher in price you go. Also keep an eye out for occasional ‘double up’ data offers from Vaya whereby you can get double data for the first month.
Amaysim’s cheapest plan comes in at $10, for which you’ll get 1GB of data with unlimited calls and texts. It’s next plan comes in at $20, for which you’ll get 2.5GB data plus unlimited calls and texts in Australia.
For just $30, you’ll get the same but with 5GB of data, which means $10 extra doubles your data. What’s more, this is the first plan that also brings unlimited standard international calls to 10 countries. This is something that really helps Amaysim stand out from the crowd. If you have family in one of these countries, you’re onto a winner.
However, one thing to note is that Amaysim’s plans are billed every 28 days, instead of monthly with Vaya. This adds up to an extra billing period each year!
The most closely-compared plans are Vaya’s $24 plan and Amaysim’s $20 plan. There’s very little in it. Your choice could simply come down to whether you prefer the flexibility of prepaid plans, or the convenience of postpaid.
Plans $40 and under compared
There is one plan from each provider in this price bracket, so this makes it very easy to compare.
- Vaya’s plan is $36 per month, for which you’ll get 10GB of data, with unlimited calls and texts in Australia
- Amaysim’s plan is $40 over 28 days, with unlimited calls and texts, 15GB of data, plus the standard unlimited calls to 10 countries and 300 minutes to a further 22
While Vaya just beats out its bigger brother on price, the fact is that Amaysim comes to the table with a huge 5GB more for just an extra $4. You may also find value in Amaysim’s plan with its international inclusions. International calls and texts can add up immensely, so it’s very helpful to have this on board. If your desired country is on the list, then we suspect Amaysim’s plan provides superior value. However, it all comes down to how much data you really need. There’s no point paying extra for data you won’t use. Once again, you’ll have to consider the cost implications of a 28 day billing period versus a monthly one.
Plans $50 and under compared
At the business end of SIM-only plans, it’s yet another tight race. Vaya now has a plan in this space, costing $44 a month, for which you’ll receive a massive 13GB of data in return. However, it’s arguably Amaysim that dominates as it offers heaps more data for $6 more, PLUS all the international credit.
- It should be noted that Vaya lets you add on international minutes for $2 extra, but this still seems a bit lacklustre compared to Amaysim
If you want a plan that can do everything, such as provide lots of data and have generous international calling, Amaysim may tickle your fancy.
Should I go with Vaya or Amaysim?
Amaysim has managed to strike a winning balance between plan value and customer service, with a glowing reputation on both counts. Once you add in the international call features, Amaysim’s appeal really starts to become obvious. However, it is let down slightly by its 28 day billing periods. Vaya, on the other hand, is a case of what you see is what you get – great data inclusions at often hard to beat prices. The key difference between the two, illustrated below, is their target markets.
- Vaya target the cheapest end of the mobile spectrum, making it ideal for entry-level or cost-conscious customers
- Amaysim’s plans cover the mid-range market where international call features become the main point of difference
They may both be ‘low-cost’ service providers, but Amaysim and Vaya are competing for different customers – you just need to decide which type you are. The flagship Amaysim brand will continue to chip away at the big three telcos, while the cut-price Vaya proposition will compete at the cheap end of the market, against emerging players such as Kogan Mobile and the supermarkets.
Amaysim’s purchase of Vaya seems to be particularly good news for Vaya customers as Amaysim’s focus on quality customer service will surely rub off. If both Amaysim and Vaya can effectively combine their quality service and great value plans, then Aussie customers should be onto a winner, whichever one they go with.