Best-Rated Chips Brand

See Our Ratings Methodology.


Most Satisfied Customers | Sprinters (Aldi)

Aussies have rated Sprinters (Aldi) as the top pick in Canstar Blue’s latest chips ratings, with five stars for value for money, texture, packaging and overall satisfaction

Sprinters ALDI chips

Fact Checked Fact Checked

How we rate chips

Our review compares chips on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as asking like hundreds of your closest mates which chips they think is best!

Canstar Blue surveyed 1,988 Australians for their feedback on chips they have purchased and eaten in the last three months, not including hot chips.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their chip brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a chips brand as an individual score, NOT a combined total of all criteria.
  • Taste: as expected flavour from flavour description.
  • Texture: as expected for product.
  • Variety and Range: good range of product options.
  • Value for money: quality and quantity of product for price paid .
  • Packaging: provides sufficient information, easy to use, easy to store, functional.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Sprinters (Aldi)
  • Cheezels
  • Doritos
  • Smith’s
  • Thins
  • Red Rock Deli
  • Pringles
  • Burger Rings
  • Kettle
  • Twisties
  • Coles
  • Blackstone (Aldi)
  • Grainwaves
  • Woolworths
  • Cheetos
  • CCs
  • Natural Chip Co

Find more detailed information on our Most Satisfied Customer methodology.


Top Chips Brand – Sprinters (Aldi)

Aldi’s worldwide success can be boiled down to one word: simplicity. Their business model is based on less expensive merchandising, which means they can keep prices lower than some competitors. Aldi’s Sprinters have won Canstar Blue’s chips rating four years in a row, with customers choosing the crinkle-cut chips thanks to excellent flavour, crunch and price.

Meet our consumer experts

Megan Birot: Home & Lifestyle Editor

Megan Birot Canstar Blue Home & Lifestyle Editor

Megan is Canstar Blue’s Home & Lifestyle Editor, leading the team that focuses on consumer products and services, ranging from supermarkets and groceries to home and personal appliances and retail stores. She interprets Canstar Blue’s bespoke research on the thousands of brands that we compare, rate and review, to help shoppers make better purchasing decisions.

Meet the Editorial Team

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

Meet the Research Team

Past ratings

Here are the past winners of Canstar Blue’s chips ratings:

  • 2023: Sprinters (Aldi)
  • 2022: Sprinters (Aldi)
  • 2021: Sprinters (Aldi)
  • 2020: Twisties

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