* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised in May 2023, published in May 2023.
Aussies have rated Obela as the top brand in Canstar Blue’s latest dip ratings, scoring the brand five stars for taste, texture & consistency, variety & range, packaging convenience and overall satisfaction.
Our review compares dips on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which dip they think is best!
Canstar Blue surveyed 1,602 Australians for their feedback on the dip(s) they’ve purchased from a supermarket and eaten in the last three months. Note: this does not include homemade dips, or dips purchased at a deli or market.
The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.
Respondents rate their satisfaction with their dip brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a dip brand as an individual score NOT a combined total of all criteria.
Taste: the dip tasted fresh, authentic and as expected given the flavour description (i.e. avocado, hummus, etc.).
Value for money: the cost is reasonable for the quality and quantity of the dip.
Texture & consistency: the texture of the dip was as expected given the flavour and type, and had a smooth consistency.
Variety & range: the dip brand had a wide variety of flavours and packaging sizes available.
Packaging convenience: the dip packaging made it easy to open and store.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
While starting back in 1986, Obela didn’t make it to Aussie shores until 2011, with the brand offering a wide variety of dips for shoppers to choose from, with its range split into hommus, authentic dips, and an ‘on-the-go’ range. Obela’s hommus range includes flavours such as sweet potato, tabouli, pistachio lemon, spicy harissa as well as a the classic hommus, with tubs ranging available in 220g, 450g or 1kg containers. The authentic dips range includes flavours such as classic Mexican style salsa, Mexican street corn guacamole, classic tzatziki and classic guacamole, while the on-the-go range features biscuits and dips available in multiple flavours.
Obela was rated five stars for taste, texture & consistency, variety & range, packaging convenience and overall satisfaction, with four stars for value for money.
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This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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