Best-Rated Sugar

See Our Ratings Methodology.

Most Satisfied Customers | ALDI Merryfield

Aussies have rated ALDI’s Merryfield best in Canstar Blue’s sugar ratings, giving the supermarket brand five-star reviews in ALL categories! These include taste, value for money, range variety, packaging design, and overall satisfaction.


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ALDI Merryfield scores sweet victory as #1 brand in sugar ratings

No matter how much we might try to get around it, by picking low-sugar treats or alternatives, it cannot be denied that nothing hits the spot quite like the real deal – gold ol’ sugar. Whether it’s in a chocolate bar, in coffee, or simply dusted on a donut, sugar continues to be the star of the show and the plate. Aussies have shown themselves to be dedicated sweet tooths, with two in five (43%) loyal to the same sugar brand, or happy to buy the cheapest available (39%). And while one in four (24%) prefer natural sweeteners, about the same number (22%) also think they consume too much of the sweet stuff. Who can blame them, it’s hard to say no to the sugary goodness, let them eat cake!

How we rate sugar brands

Bakers, snackers, and those who eat it straight from the bag may disagree, but the numbers are in and they don’t lie: white sugar is the favourite among half of the shoppers we surveyed (48%), followed by raw sugar (28%), brown sugar (18%) and finally caster sugar (5%). Finding your type may be tricky, but finding the right brand is even harder. Here’s a review of the top sugar brands, as rated by consumers.

Canstar Blue surveyed 1,682 Australians for their feedback on the sugar brands they’ve purchased and consumed in the last three months. This includes brown, white, and raw sugar.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their sugar brands from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

  • Overall satisfaction: measures consumer satisfaction with a sugar brand as an individual score NOT a combined total of all criteria.
  • Taste: the taste and texture were as expected for the product and packaging description.
  • Range variety: wide range of sugar types, each with sufficient serving sizes.
  • Packaging design: the product packaging was aesthetically pleasing and provided sufficient information/instructions.
  • Value for money: good quantity and quality of product for the cost.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  1. ALDI Merryfield
  2. CSR
  3. Coles

There’s no sugarcoating it, ALDI Merryfield has the sweetness Australia loves. The brand rated best in every single category, including taste, value for money, range variety, packaging design, and overall satisfaction.

Runner-up CSR and Coles shared a five-star review for range variety, with Coles also pulling ahead and landing another five stars for value for money.

Find more detailed information on our ratings methodology.

Top Sugar Brand – ALDI Merryfield

ALDI Merryfield sugar

Supermarket brand Merryfield is the sole sugar brand in the ALDI range. It comes in plastic or paper packaging and can be bought in the form of raw, caster, white, and brown sugar. You can purchase a 1kg bag of ALDI Merryfield sugar for around $2.

  • ALDI Merryfield left a very sweet taste indeed, rating five stars for value for money, taste, range variety, packaging design, and overall satisfaction.

What’s the healthiest sugar?

Asking what the healthiest sugar is can be akin to asking what’s the least dangerous venomous spider – none of them are good for you, but some are slightly worse than others.

Some sugars, like unrefined and raw sugars, can retain different minerals depending on how refined they are and this sets them apart from white sugars, which are highly processed.

That said, when it really comes down to it, no sugar is definitively healthier than another, and every sugar type is high in calories and low in nutrients. Enjoy it in moderation!

About the author of this page

Luciana Lawe Davies - Canstar Blue This report was written by Canstar Blue’s Content Producer Luciana Lawe Davies. She writes about streaming, appliances and consumer products and services. Luciana enjoys bringing readers the best in what’s on TV and at the shops, including the best deals and latest reviews.

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