Best-Rated Sugar

See Our Ratings Methodology.


Most Satisfied Customers | ALDI

Aussies have rated ALDI as the top brand in Canstar Blue’s latest sugar ratings, with the brand rated five stars for value for money, taste, packaging convenience, texture & consistency and overall satisfaction.

Fact Checked Fact Checked

How we rate sugar

Our review compares sugar on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which sugar they think is best!

Canstar Blue surveyed 1,086 Australians for their feedback on the sugar or sweetener(s) they’ve purchased and consumed in the last three months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their sugar brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a sugar brand as an individual score NOT a combined total of all criteria.
  • Value for money: the cost is reasonable for the quality and quantity of the sugar.
  • Taste: the sugar tasted authentic, and matched the description of the packaging.
  • Packaging convenience: the sugar was packaged in a way that was easy to open, access and store.
  • Texture & consistency: the sugar had the expected consistency and texture.
  • Variety & range: the sugar brand had a wide variety of options and container sizes available to purchase.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • ALDI
  • Coles
  • CSR
  • Macro Organics

Find more detailed information on our Most Satisfied Customer methodology.


Top Sugar Brand – ALDI

ALDI Merryfield sugar

Supermarket brand Merryfield is the sole sugar brand in the ALDI range. It comes in plastic or paper packaging and can be bought in the form of raw, caster, white, and brown sugar, with 1kg packaging available.

  • ALDI was rated five stars for value for money, taste, packaging convenience, texture & consistency and overall satisfaction, with four stars for variety & range.

What is granulated sugar?

In Australia, granulated sugar is another name for white sugar, or table sugar, and is likely what you put in your baking or your morning coffee.

How many grams of sugar in a teaspoon?

In case you’re doing a bit of baking, there are widely considered to be four grams of sugar per teaspoon. A heaped teaspoon is generally considered to be between seven or eight grams, depending on how flexible you want to be with measurements.

Compare Eggs

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s sugar ratings:

  • 2022: ALDI

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