* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in April 2023, published in April 2023.
Our review compares period products on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which period product they think is best!
Respondents rate their satisfaction with their period product brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a period product brand as an individual score NOT a combined total of all criteria.
Comfort: the period product was comfortable to wear, and during multiple activities (i.e. exercising, etc.).
Value for money: the cost is reasonable for the quality of the period product.
Effectiveness: the period product was effective and worked as intended.
Packaging convenience: the period product packaging was easy to open and store.
Variety & range: there was a wide variety of packet sizes and product options available in the period product brand range.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Stayfree may only stocks sanitary and maternity pads, but its products contain a 360° fit feature to offer protection from every angle, and an anti-leak system claimed to direct fluid into the pad to help avoid leakage. Stayfree pads also have a Thermocontrol cover to draw moisture away from the body, plus active odour neutralisers to keep you feeling clean and fresh. Stayfree offers ultra-thin, standard, overnight and maternity pads with light to medium and heavy coverage.
Stayfree was rated five stars for comfort, variety & range and overall satisfaction, four stars for value for money, effectiveness and packaging convenience.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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