* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised in August 2023, published in September 2023.
Aussies have rated Britex as the top carpet cleaner brand, with five-star reviews in all categories including effectiveness, value for money, scent, ease of use, packaging convenience and overall satisfaction.
Our review compares carpet cleaners on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which carpet cleaner they think is best!
Respondents rate their satisfaction with their carpet cleaners brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a carpet cleaner brand as an individual score NOT a combined total of all criteria.
Effectiveness:the product cleans carpets well when using the recommended amount and following care instructions.
Value for money: the cost is reasonable for the quality and effectiveness of the carpet cleaner.
Scent:the product had a pleasant scent and did not have an overwhelming smell.
Ease of use:the product was easy to open, dispense and store.
Packaging convenience: the product packaging was functional and convenient to use, contained adequate information/instructions and/or was aesthetically pleasing.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Britex has been providing carpet cleaning products for over 30 years across Australia. Its products include carpet cleaners, carpet cleaning solution and attachments that assist in cleaning upholstery, grout & tile and more. The Britex Carpet Cleaner solution is available in either 500ml or 1L bottles, and is a low-foaming solution that’s said to deep clean and revitalise both carpets and rugs, and is suitable to use for wool, cotton, nylon and most synthetic fabrics. It also dries within four hours, and is Sensitive Choice approved by the National Asthma Council, making it ideal for those with allergies.
Britex cleaned up the competition, achieving five stars across all categories including effectiveness, value for money, scent, ease of use, packaging convenience and overall satisfaction.
About our consumer experts
Kate King: Home & Lifestyle Content Producer
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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