Canstar Blue compares laundry powders from ALDI, Coles, Woolworths, Fab, Earth Choice, Biozet Attack, DUO, Radiant, OMO, Surf and Cold Powder. Brands were rated on factors including feel of clothes after washing, quality of clean, scent, value for money and overall customer satisfaction.
See our Ratings Methodology.
For the third year in a row, ALDI Almat has been rated five stars for overall customer satisfaction in laundry powder. But this time ALDI has been joined at the top of the ratings table by Biozet Attack.
When it comes to laundry powder, you probably fall into one of two categories – those who won’t compromise on quality no matter the cost, or those who simply want the biggest bang for their laundry detergent buck! Canstar Blue’s 2017 survey of Australian shoppers found that 54% always buy the same brand of laundry powder, while 44% typically buy whichever brand is cheapest or on special when they hit the cleaning aisle of their favourite supermarket. We also found that 42% of respondents think all laundry detergents are more or less the same, but our 2017 review would suggest otherwise.
Our customer ratings are based on the real-world experiences of about 1,400 Aussies who have bought and used the brands listed above over the last three months. The ratings might:
Brands must have received at least 30 survey responses to be included in the results, which will explain why some familiar names are missing (including Woolworths). Nevertheless this review provides a helpful insight into which brands are scrubbing up nicely and which have work to do.
Canstar Blue’s laundry powder reviews have resulted in a common theme over the years, with ALDI laundry detergents proving hugely popular, particularly the ALDI ‘Almat’ brand which has now earned a five-star review from consumers for overall customer satisfaction for three years in a row. This adds to ALDI’s success in the laundry liquid category where the supermarket chain has now been rated highest for the last two years. It also rates well for fabric softeners.
However, this year ALDI Almat is joined at the top of the laundry powder ratings table by Biozet Attack – a previous award winner from back in 2012. In addition to overall satisfaction:
At the time of writing, ALDI Almat is priced at $5.29 (2kg), while Biozet Attack costs $19.99 (2kg) at Woolworths. However, it should be noted that Biozet Attack can often be found on special at Coles and Woolworths, dropping to a price of around $10.
Other notable results from this year’s review were:
The overall satisfaction results were positive for most brands, with only two – Cold Power and Coles – recording three stars in the most important category.
Like with any household cleaning product, the end result is of the utmost importance. But other factors are also important to some consumers. Our research identified the following as drivers of overall satisfaction for laundry powder:
The challenge facing brands is to meet consumer expectations around both quality and price. It seems ALDI Almat and Biozet Attack are currently doing that.
Our 2017 research found that Aussie consumers are spending an average of about $13 a month on laundry powder. If you’re not entirely satisfied with what you’re currently getting for your money, it could be time to shake things up.
Canstar Blue commissioned Colmar Brunton to survey 3,000 Australian adults across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have bought and used laundry powder in the last 3 months – in this case, 1,399 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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