Best-Rated Pillows

See Our Ratings Methodology.


Most Satisfied Customers | Bambillo

Aussies have rated Bambillo as the top pick in Canstar Blue’s latest pillow ratings, with five-star reviews for comfort, durability, design and overall satisfaction. 

Fact Checked Fact Checked

How we rate pillows

Our review compares pillows on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which pillow they think is best!

Canstar Blue surveyed 2,588 Australians for their feedback on the new pillow(s) they have purchased in the last two years.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their pillow brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a pillow brand as an individual score NOT a combined total of all criteria.
  • Comfort: the pillow was supportive and provided sufficient comfort related to its description (i.e. firm, medium, body pillow, etc.).
  • Durability: the pillow had a good lifespan and retained its shape and structural integrity, considering the frequency of use.
  • Value for money: the pillow was reasonably priced for the quality and comfort provided.
  • Design: the pillow had a supportive and functional design (i.e. a good size, flexible shape, anti-microbial protection, etc.).
  • Ease of clean: the pillow could be easily cleaned and maintained for optimal hygiene (i.e. it was machine washable and could be dried on the washing line.).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
  • Bambillo
  • Koala
  • Tempur
  • Dunlopillo
  • Pillow Talk
  • IKEA
  • Tontine
  • ALDI
  • Sheridan
  • Spotlight
  • Target
  • Brilliant Basics (Big W)
  • Anko

Find more detailed information on our Most Satisfied Customer methodology.

Best pillow brands in Australia

    1. Bambillo
    2. Koala
    3. Tempur
    4. Dunlopillo
    5. Pillow Talk
    6. IKEA
    7. Tontine
    8. ALDI
    9. Sheridan
    10. Spotlight
    11. Target
    12. Brilliant Basics (BIG W)
    13. Anko (Kmart)
    14. Other pillow brands

Not sure which pillow to buy? Check out our buying guide below.

1. Bambillo

Bambillo Pillow

Ratings result

Bambillo has received five star ratings for comfort, durability, design and overall satisfaction as well as four star ratings for ease of clean and value for money.

Editor’s notes

Bambillo is a new brand in the Canstar Blue’s pillow ratings, swooping in to take out the competition. Bambillo offers a number of sleep solution products including adjustable beds, toppers, bedding and linen as well as a range of pillows. Its range of pillows include the perfect fit pillow and the 8-in-1 bamboo pillow that can be adjusted to suit the way you sleep, whether it’s on your back, front or side.

2. Koala

Koala pillow

Ratings result

Koala received five star ratings for comfort, durability and ease of clean, and achieved four stars for value for money, design and overall satisfaction.

Editor’s notes

If there’s a brand that’s serious about sleep, it’s Koala. The brand behind the popular Koala Mattress (now reworked as the New Koala Mattress) also offers three pillows: The Cloudy Pillow, The Koala Pillow, and The Breeze Pillow. Koala offers a 120-night trial if you want to try before you buy and a one-year warranty on its pillows, plus free delivery across Australia.

3. Tempur

Tempur Pillow

Ratings result

Tempur received five stars for comfort, durability and design, four stars for value for money and overall satisfaction, with a three star rating for ease of clean.

Editor’s notes

Tempur is known for its custom design for mattresses and pillows to suit how you sleep. Tempur pillows have a number of different designs to suit your needs, from dual sided design, notched design and the original Tempur design. You can select firmness from soft to firm, select washable cover pillows and the right pillow for how you sleep, whether that’s on your side, front or back.

4. Dunlopillo

Dunlopillo Pillow

Ratings result

Dunlopillo received a five star rating for design, four stars for comfort, durability and overall satisfaction and three star ratings for value for money and ease of clean.

Editor’s notes

Dunlopillo offers nine pillows to choose from in its range, with different fillings available, including latex, memory foam and memory fibre to suit your sleeping needs. The range of pillows includes the luxurious latex range with different profiles with standard to high feel firmness, the Therapillo with memory foam with some including a cooling gel for those hotter summer nights.

5. Pillow Talk

Pillow Talk pillows review

Ratings result

Pillow Talk received four star ratings for durability, value for money and design, with three star ratings for all other categories including overall satisfaction, comfort and ease of clean.

Editor’s notes

Pillow Talk are said to be the comfort experts, offering a number of homeware products from the bedroom to living space and bathroom. Its range of pillows include memory foam, therapy latex, microfibre, bamboo and its comfort science range. Its pillows come in a range of different firmness and shapes to create the right support for your head, neck and back.


IKEA Pillow

Ratings result

IKEA achieved a four star rating for value for money and three star ratings in all other categories, such as overall satisfaction, comfort, durability, design and ease of clean.

Editor’s notes

Swedish brand IKEA is known for its reasonably-priced homewares and furniture, and its pillows are no exception. You can find a number of relatively cheap pillows that range from soft to firm and low to high to suit those who may sleep on their back, side or front and need different firmness for their comfort. You can also find a number of ergonomically designed pillows with memory foam, latex or down/feathers, giving you plenty of options to choose from when it comes to getting a good night’s sleep.

7. Tontine

Tontine Pillow

Ratings result

Tontine received four star ratings for value for money and design, with three star ratings across the board in all other categories, including overall satisfaction, comfort, durability and ease of clean.

Editor’s notes

Tontine sell a number of Australian made pillows for adults and children with varying needs. You can select from allergy sensitive pillows, comfortech hydrocool pillows for hot summer nights, latex pillows and much more from its range. You can find low to high profile pillows and soft to firm feel pillows to suit your sleeping habits.


ALDI Pillow

Ratings result

ALDI received five stars for value for money, four stars for durability, design and ease of clean as well as three star ratings for comfort and overall satisfaction.

Editor’s notes

ALDI offers a number of pillows that are available at different times of the year in its catalogue. You can find duck down and feather replicas, memory foam pillows and pillow two packs. As ALDI is known for its cheaper products, its pillows are no different sitting at a reasonable price for each type, allowing you to find something that’s friendly on the budget.

9. Sheridan

Sheridan pillow review

Ratings result

Sheridan received four stars for durability and design and three star ratings for all other categories, including overall satisfaction, comfort, value for money and ease of clean.

Editor’s notes

Sheridan is known for its homewares, including bath towels and mats, bedding and its pillows. Its pillows are slightly more expensive, but you can expect materials such as memory foam, genuine feather and down, memory fibre and latex as the trade-off for a slightly higher price tag. Its range of pillows are designed to suit different kinds of sleepers and has a number of contoured and body pillows for those who need something a bit extra to help drift off to sleep.

10. Spotlight

Spotlight pillow review

Ratings result

Spotlight received a four star rating for value for money and threes across the board for overall satisfaction, comfort, durability, design and ease of clean.

Editor’s notes

Spotlight is the home of everything homewares, sewing, kitchenware and more. Its pillows are included in its extensive homewares range and feature memory foam, cloud pillows and other types, along with a number of brands including KOO, Logan & Mason and Brampton House. You can find cotton pillows, low allergen, bamboo and ergonomic pillows for a better night’s sleep.

11. Target

Target pillow review

Ratings result

Target achieved a four star rating for value for money and three stars for all other categories including overall satisfaction, comfort, durability, design and ease of clean.

Editor’s notes

Target offers a broad range of homewares, clothing, sporting and electronics. Its range of homewares and bedding includes a number of different pillow types to suit different peoples’ sleep. Whether you’re a front, side or back sleeper or need a little extra support, Target has pillows that suit. Its range includes gusseted pillows made from cotton and bamboo, memory foam pillows, European pillows, posture support pillows and latex contour pillows.

12. Brilliant Basics (BIG W)

Big W pillow review

Ratings result

BIG W’s homewares brand Brilliant Basics received a four star rating for value for money and three star ratings for overall satisfaction, comfort, durability, design and ease of clean.

Editor’s notes

Brilliant Basics offers a variety of pillows from different brands including Openook, Jaspa and Jason to name a few. You can find latex, microfibre and feather and down pillows at a range of prices. You can also find pillows for pregnancy and infants for mum and bub to feel comfortable at home no matter what stage they’re at.

13. Anko (Kmart)

Kmart Anko pillows review

Ratings result

Kmart’s brand Anko received four stars for value for money and three star ratings for overall satisfaction, comfort, durability, design and ease of clean.

Editor’s notes

Kmart is known for its value products and its pillows are included. You can find types of pillows at a range of prices with makes such as memory foam and cooling gel makes, foam core, anti-allergy and low to high profile pillows, covering all the basics you need when it comes to bedtime.

Other pillow brands

Not all brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more brands to check out before making a purchase decision.

  • Adairs
  • David Jones
  • Ecosa

  • Jason
  • Jaspa
  • Logan & Mason

Compare more products featured in our Most Satisfied Customers Awards

Pillow buying guide

Types of pillows

Although pillows seem like a fairly straightforward product, there are actually a few different types to choose from. It comes down to how you sleep – whether it’s on your side, front or back – and how you like your head positioned.

  • Down pillows: Made from goose or duck ‘inner’ feathers or fibres, Down pillows are generally considered to be one of the softest pillows you can pick up, although also tend to be some of the more expensive pillows on offer.
  • Feather pillows: Traditionally filled with duck or goose feathers, feather pillows are generally ‘springier’ than other pillows, but are still softer in comparison to other pillow types.
  • Latex pillows: One of the more durable materials used with pillows, latex can be shaped and used in a variety of sizes and types, making it a handy option around the house and bedroom.
  • Wool pillows: Breathable and naturally hypoallergenic, wool pillows are softer than most pillows, although can be blended with other materials for those who prefer a firm pillow.
  • Memory foam pillows: Similar to memory foam mattresses, memory foam pillows contour to your head, neck and shoulders, forming a nice mould to allow you to find the sweet spot.
  • Microbead pillows: Made from unexpanded polystyrene beads, microbead pillows contour to whatever shape you put them in, and generally compact under pressure. You’ll often find these in travel pillows.

What to look for in a pillow

Our survey found Aussies spent an average of $38 on their new pillow, suggesting that many are keen to take a relatively cheap option. Interestingly, the retailers that are generally home to the cheapest pillows around – Kmart, Big W, and Target – didn’t fare too well in our ratings, suggesting it pays to spend a little extra on a quality pillow. It also found that 43% of respondents bought their pillow on sale which shows they were potentially looking for a cheaper option.

When selecting the firmness of the pillow, the majority of respondents (63%) said they preferred a medium pillow to a soft or firm one, so middle of the range was a go-to. When it came to selecting the materials, the pillow of choice for 24% of respondents was cotton, while the next highest choice was memory foam, sitting at 21%.

How much do pillows cost?

Pillows can cost as little as $15 and reach upwards of $250 for some makes. The price will be dependent on the brand of pillow first and foremost, but more importantly it will depend on the materials it is made from, and possibly if they are ethically sourced. Materials like duck feathers and down will increase the price of the pillow as well as materials like memory foam, but as the materials directly affect the comfort levels, it’s an important area to note, and potentially not something you want to skimp out on.

How to wash your pillow

If you’re someone who likes to wash your pillow itself and not just the pillowcase – like 23% of respondents do – there are a couple of ways to do it. First it will depend on the material your pillow is made from. If it is made from materials that may break down easier or be damaged easier, like feathers, handwashing or soaking may be a better option. For most other materials you can put them through a gentle wash in the washing machine.

If you’re choosing to soak your pillow or hand wash you can fill a large sink, tub or bath with water and washing detergent and submerge the pillows in the water. You can give them a bit of a scrub with your hands but leaving them to soak with good detergent will draw out all the dust and dirt.

About our consumer experts


Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s pillow ratings:

  • 2022: Koala
  • 2021: Dunlopillo & Koala
  • 2020: Pillow Talk & Dunlopillo
  • 2019: Sheridan
  • 2018: Pillow Talk
  • 2017: Pillow Talk

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