Canstar Blue’s pillows review has seen 15 brands including Dunlopillo, Koala, Tempur, Pillow Talk, ALDI, Sheridan, David Jones, IKEA and more, compared and rated on their comfort, durability, ease of clean, design, value for money and overall satisfaction.
See our Ratings Methodology.
There are plenty of factors that can impact the quality of your sleep – your mattress, sleeping style and sleeping position to name just a few – but keep in mind that your pillow can also play a big role. A well-designed pillow provides the right foundation for a good night’s sleep, helping to relieve any unsettled neck and shoulder tension. Taking the time to choose a good pillow for your sleeping habits and needs is essential.
That’s why we’ve surveyed more than 2,200 adults across Australia, asking for their opinions on the pillow(s) they’ve most recently bought and used. We asked respondents to rate their pillow based on a number of factors, including comfort, durability, how easy it is to clean, design, whether it represents good value, as well as their overall satisfaction with the pillow. In total, 15 major brands received the minimum required survey sample size of 30 responses to be included in our results.
This year, consumers rated two brands in the top spot − Dunlopillo & Koala! Both scored five-star reviews for comfort, overall satisfaction and more.
Here are the best pillow brands in Australia, as rated by consumers in Canstar Blue’s latest review:
Dunlopillo and Koala were jointly crowned the best pillow brands in our 2021 pillows review, each achieving five stars for comfort, design and overall customer satisfaction. Dunlopillo also scored top marks for durability and Koala for ease of clean.
Tempur and Kmart were the only other brands to be rated five stars in any category. Tempur for durability and design, and Kmart for value for money.
To help you decide which pillow to buy, read on for details about the 15 brands in this year’s pillows review.
Dunlopillo is one of the world’s most well-known pillow brands, producing a range of premium high-end latex and memory foam pillows. Its latex products usually cost between $150 and $180, while the memory foam pillows start from $190 and max out at $210. The open-cell structure of its latex pillows is boasted for superior ventilation, and for those who find memory foam a bit too warm, its range uses a Therapillo Cooling Gel for its cooling properties.
Dunlopillo latex products are guaranteed for 10 years and are made with Talalay latex, which breathes well and is said to naturally resist bacteria, mould and dust mites. The Dunlopillo memory foam pillow line, called Therapillo, has been endorsed by the Australian Physiotherapy Association of Australia. They are also guaranteed for 10 years against faulty workmanship and materials.
If there’s a brand that’s serious about sleep, it’s Koala. The brand behind the popular Koala Mattress (now reworked as the New Koala Mattress) also offers The Koala Pillow for $160. It’s made with gel-infused memory foam to draw heat and moisture away from your body, and features firmer outer edges to support your neck while you sleep, and ‘flippable’ sides with a soft and firm side to suit all types of sleepers and sleeping positions. Koala offers a 120-night trial if you want to try before you buy and a one-year warranty on The Koala Pillow, plus free delivery across Australia.
Koala is also a B-Corp certified company which means it’s been certified to meet the highest standards of social and environmental care. The brand also donates 1% of gross annual sales to For The Planet which supports environmental causes around the world.
Tempur pillows come in a variety of feels, shapes and sizes to support individual sleeping styles. The brand’s most basic pillow is the Classic Tempur, which is a traditional-shaped pillow made with the same cushioning as Tempur mattresses, and features visco-elastic cells that actively mould and adapt to your body while you sleep, adaptable support and a washable cover and hypoallergenic cover. The Tempur Ergonomic range is the next best thing and offers pillows designed for specific sleep needs and to relieve discomfort for your head, neck and shoulders.
You also can shop Tempur pillows by feel (soft, medium and firm) and sleeping positions for back, front and side sleepers. All Tempur pillows are Oeko-Tex approved for quality and health assurance and come with a three-year guarantee.
Pillow Talk is an Australian-owned and operated company that sells a huge range of pillows including both its own lines and other leading brands. Some of its private labels include Essentials, Pillow Talk Naturals and Gentle Dreams. You can buy these online or in-person at any of its 60+ stores across the country.
The Pillow Talk range covers various sizes – standard, junior, king, queen, V-shaped, European and body pillows. Pillows in the ‘Naturals’ range have a 30% down, 70% feather filling inside a cotton cover, while the cheapest basic types are mostly polyester fill inside a soft polyester cover. There are also pure duck feather fill pillows.
Prices start from $17.95 for a Sleep Serene firm pillow and go upwards of $300 for Pillow Talk’s ‘Superior 90/10% Goose Down Pillow’.
Australia’s upmarket department store, David Jones offers a variety of brands in the pillow space from Sheridan to Dunlopillo, as well as its own line. Starting from $40, and maxing out at $330, expect latex, memory foam, goose feather and down pillows, plus both firm and soft varieties to suit the type you prefer.
David Jones’ pillows with synthetic fibres are stated to be an option for those who suffer from asthma or allergies as these are claimed to be more breathable, with a soft cotton cover and an ultra-fibre fill. The David Jones Dual Layer Latex Pillow is boasted to be antimicrobial, hypoallergenic and even dust mite resistant, made with air-infused foam rubber for durability.
Adairs produces its own pillows under the Adairs Comfort and Downtime lines, as well as several pillows under South Australian brand MiniJumbuk. Adairs Comfort is an everyday pillow range, while Downtime offers premium products. MiniJumbuk offers premium wool bedding, including wool pillows containing a blend of 60% Australian wool and 40% manmade fibres.
Adairs pillows tend to come at a mid-to-high price range, with more of a focus on premium products. Its line-up covers the full size and fill spectrum, with standard, king, European, U-shape, and body pillows, filled with synthetic fibre, goose feather, wool, natural latex or memory foam. The Comfort Memory Foam Pillow uses shredded memory foam with a removable bamboo blend cover for apparent easy washing.
Heritage is a pillow collection sold exclusively at Myer. It features polyester, latex, memory foam, and down and feather pillows. You can also shop the range by sleeping positions for back, side and tummy sleepers. The entire range is priced between $25 and up to $200, which is on par with most premium brands in the market.
You can expect to pay about $80 for the Deluxe 50/50 White Duck Down & Feather Pillow which comes with a 50% white duck down for comfort and 50% feather core for neck support, plus a cotton japara cover for antibacterial protection. This product has a low-medium profile.
Probably one of Australia’s most recognisable luxury linen brands, Sheridan has been producing pillows since back in 1967. Sheridan’s pillows include polyester, goose feather, memory foam and combination latex/feather and down fills. The range also features a kids pillow, which is hypoallergenic and has a low, soft profile that’s claimed to better suit the smaller frames of younger people. Another unique pillow in the Sheridan line is the Deluxe Feather & Down Latex pillow, which has a Talalay latex core for support with a goose down layer of 85% down and 15% feather.
Some pillows come in multiple sizes, including European and king sizes, and a choice of medium, firm or soft fill. Sheridan’s kids’ pillow costs around $50, while the standard-sized range starts from closer to $100 for the Therapillo Flexible Support Memory Fibre Pillow.
Target produces a range of cheap pillows for different sleeping needs, including tummy sleepers, back sleepers, side and back sleepers, and allergy sufferers. Filling types available are polyester, polyester treated to feel like down, memory foam, duck feather core surrounded with a layer of down, plus more. The range includes a body pillow and two shapes of latex pillows – a contour shape for back sleepers and a regular shaped pillow for side sleepers. Additionally, Target offers two types of pregnancy sleeping pillows for support.
You can score one of Target’s gusseted square European pillows for just $19 and a Tontine Wool Surround Pillow for $49. Target offers returns and refunds within 60 days from purchase/delivery.
Spotlight is one of Australia’s largest suppliers of fabrics, craft, party and home interior items, including bedding and pillows. The retailer stocks various popular brands including Brampton House, Logan & Mason, Jason, Dunlopillo, Dream Away and more. There are also European and duck feather pillows in the range.
Prices start from just $10 for a Tontine Winter Loft Pillow which features a medium profile, an embossed microfibre cover for a soft feel, and antibacterial protection against mould and bacteria. You can also pick up an Ever Rest Duck Feather Pillow for $15 to enjoy the luxury of real duck feathers at a bargain price.
ALDI is a well-known brand for its weekly ‘Special Buys’. One of its exclusive offers includes a range of pillows that tends to come out just once a year. ALDI pillows are claimed to be designed for maximum support and comfort. The range usually includes memory foam pillows, down like and latex pillows. These are available in three support levels – soft, medium or firm.
The memory foam range tends to cost around $30, while its latex pillows will likely set you back about $35. Its Ultra-Fresh health pillow was priced as low as $9.99 and is designed with a cotton japara cover, piped edges and gusset for neck support. It’s also said to use an ‘antibacterial fibre’, aimed to reduce the growth of bacteria.
Starting from just a few dollars each, Kmart produces cheap pillows for the whole family. The range includes low profile (for tummy sleepers), medium profile (for back sleepers) and high profile (for side sleepers) pillows in standard sizes, plus antimicrobial kids’ pillows, European (square) pillows, U-shaped pillows and body pillows. Fills include the usual polyester, memory foam, bamboo blends and wool.
There are a number of memory foam pillows available, including a shredded foam fill with a bamboo blend cover and a contoured foam pillow with a removable zipped pillowcase.
Prices range between $4 and $29, with its Kids’ Pillow coming in at $4 or $6.50. At the ‘high price’ end of Kmart Anko pillows, you’ll find the Memory Foam Contour Pillow (medium profile) for $25 and the Charcoal Infused Anti-Allergy Pillows (two-pack) for $29.
Have you ever wondered why Australians refer to duvets as ‘doonas’? Well, it’s a trademark of Tontine, an Australian bedding company. Tontine claims that over 80% of its products are Australian-made, with a product range that covers the full spectrum, from value up through to luxury bedding. Tontine pillows come in a range of combinations of low to high profiles and soft to firm feels in antibacterial polyester or microfibre fills, plus several types of memory foam, latex and down-like pillows. The full Tontine line is priced under $130.
There are a number of Tontine pillows designed specifically for kids, such as first pillows for children moving from their cot to bed. These sit around $20 to $40 in price. All Tontine children’s pillows are antimicrobial treated and endorsed by the National Asthma Council.
IKEA’s pillow range covers the budget end of the spectrum, right through to high-quality and higher price tags. Most come in a choice of soft or firmer fill. Fills available include polyester, duck down and feather (from ratios of 10/90 to 60/40) and memory foam. Fabrics used in the pillow casing vary from polypropylene, cotton and polyester/cotton blend to the wadded quilting and ‘sateen-woven’ cotton varieties. Some pillows use moisture-wicking lyocell in the casing, a renewable material made out of wood.
IKEA’s ‘Sköldblad’ pillow costs as little as $3.50, and while it might be a fairly simple polyester pillow, it’s stated to be ideal for those who like to sleep on softer pillows. There are a few other options that are all priced under $10, so for a budget-friendly option, IKEA may have you covered. Its most expensive pillow is the ‘Bergven’ at $99, which has a firm down/feather core and softer outer filling with a dobby woven cotton fabric, plus double piping.
Big W offers a cheap Brilliant Basics and premium House & Home pillow line. Big W’s Brilliant Basics pillow can be had for $4.50. It comes in a pack of two with each pillow measuring up to a standard size of 44 x 68cm. These pillows are stated to be durable, with each one featuring soft plush polyester filling and a polypropylene cover. Big W’s House & Home pillows come in a range of combinations of high and firm support, as well as specially designed side sleeper pillows, body and curved pillows.
Are you a side sleeper, or more of a lay-on-your-back kind of person? Perhaps you’re someone who regularly goes to bed with a tight neck and prefers to sleep on something firmer for additional support? From sleeping position to pillow material and support level, there are plenty of things to consider when finding the perfect pillow. Here are some of the more common types of pillows.
Made from goose or duck fibers, Down pillows are generally considered to be one of the softest pillows you can pick up, although also tend to be some of the more expensive pillows on offer.
Traditionally filled with duck or goose feathers, feather pillows are generally ‘springier’ than other pillows, but are still softer in comparison to other pillow types.
One of the more durable materials used with pillows, latex can be shaped and used in a variety of sizes and types, making it a handy option around the house and bedroom.
Breathable and naturally hypoallergenic, wool pillows are softer than most pillows, although can be blended with other materials for those who prefer a firm pillow.
Similar to memory foam mattresses, memory foam pillows contour to your head, neck and shoulders, forming a nice mould to allow you to find the sweet spot.
Made from unexpanded polystyrene beads, microbead pillows contour to whatever shape you put them in, and generally compact under pressure. You’ll often find these in travel pillows.
Apart from finding out which pillows Aussies love sleeping on the most, our review identified the key drivers of customer satisfaction, listed in the following order of importance:
Comfort was the most important factor, with durability coming in second. Survey respondents spent an average of $43 on their new pillow, suggesting that many are keen to take a relatively cheap option. Only 11% of survey respondents said they wish they had spent more on a better pillow, while 29% said they replace their pillow at least once a year.
Interestingly though, the retailers that are generally home to the cheapest pillows around – Kmart, Big W and Target – all earned just three stars overall, suggesting that it pays to spend a little extra on a quality pillow. Our survey found that nearly a fifth (18%) of consumers often wake up with neck or back pain, so investing in a well-designed pillow may in turn provide you with a better night’s sleep.
There’s plenty that will impact the final price tag of your pillow, although most pillows will cost you between $10 and $350. Down and feather pillows are usually more expensive, while memory foam and latex may be a better option for those looking for something more affordable. However, like with mattresses, you often get what you pay for, meaning you may not lose any sleep if you decide to fork over a bit extra.
It’s generally recommended that you should replace your pillow every one or two years, or more often if you suffer from allergies. Plus, the material your pillow is made from also makes a difference. This is because your body sheds skin, hair and body oil every night, most of which is absorbed by your pillowcase. But some of it is also absorbed by the pillow itself, which can cause it to smell and become home to dust mites.
It’s also advised that you replace your pillow once it starts losing its shape or becomes lumpy. Otherwise, it’ll stop being comfortable and supportive for your head and neck.
Washing your pillow is a good way to prolong its life and keep you from dealing with allergies, but how often should you be washing your pillow, and what is the best way to wash it? Before you simply chuck your pillow in the washing machine, check the label to make sure it’s machine-washable. Non-machine-washable pillows need spot cleaning, meaning there may be a bit more effort involved to keep your pillow feeling, and staying, fresh.
Ultimately, there’s plenty to consider when it comes to where, and on what, you decide to rest your head, so it may pay off in the long run to sleep on your decision before purchasing.
This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.
Photo Credit: Roman Samborskyi, Shutterstock.com/Olena Yakobchuk, Shutterstock.com/ Quality Stock Arts, Shutterstock.com
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used a new pillow in the last two years – in this case, 2,226 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Here are the past winners of our pillow ratings:
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