In 2015, Electrolux received a 4-star rating for overall customer satisfaction in our Canstar Blue survey. Here’s a brief rundown on Electrolux ovens. And you can check the survey results here.
The people behind the brand
Electrolux was founded in Sweden in 1901 as a manufacturer of lamps for railway stations. Its founder, Axel Lennart Wenner-Gren, was a Swedish entrepreneur who became one of the wealthiest men in the world during the 1930s.
In contrast to many other appliance company founders, Wenner-Gren was not an engineer or an inventor; he was a salesman, and a brilliant one at that. In 1908, he spotted a heavy-looking, expensive American vacuum cleaner being sold in Vienna, and he knew no one would be able to afford it. He decided to make a lighter, cheaper model and sell one to every home in Europe.
Named “Elektrolux” in 1919 for the European market, it was renamed “Electrolux” to accommodate its growing Western reach in 1957. In 2011, Electrolux introduced its first non-Swedish CEO, Keith McLoughlin. In 2003, they established the Electrolux Design Lab as an annual competition for design students from around the world, with the challenge of meeting the needs of tomorrow’s consumers.
The company is now the second largest appliance manufacturer in the world and owns many of the other brands Canstar Blue has surveyed, including Chef, Kelvinator and White-Westinghouse. The company sells more than 40 million products every year to customers all over the world. In 1918 it had 400 employees, and today it employs almost 60,000 people.
When Electrolux started producing ovens
In 1962, Electrolux acquired ElektroHelios, a manufacturer of restaurant equipment. This allowed them to begin designing and producing their own cookers. They later acquired several other kitchen appliance manufacturers and expanded this side of their business.
Some Electrolux oven innovations
1940: Electrolux launches the first “Assistent” food processor, designed by Alvar Lenning. This was one of the only new home appliances to be introduced to the public by any manufacturer during World War II, and it turned out to be one of their biggest successes as a company.
1974: The Environmental Cooker de Luxe is introduced.
2008: The Inspiro oven is launched. It automatically detects how much food has been inserted and what temperature the food is currently, and selects the correct heating mode based on that data.
2013: Electrolux and AEG combined launch the innovative CombiSteam Sous-vide oven and vacuum sealer, as a professional product introduced at the domestic customer level. Sous-vide is a steam-cooking method used in some of the best restaurants in the world, and now anyone can use it.
2014: The Let’s Taste new AEG app is launched for Android and iOS, which lets you remotely control the temperature, time and mode of your oven. Is it done yet? A camera inside the oven sends images of the food currently being cooked to your smartphone or tablet, so you’ll always know where your meal is up to.
Oven brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have an oven installed in their home which they used in the last 3 months – in this case, 1,253 Australians.
The oven brands in this year’s survey are:
- Fisher & Paykel
You can view the oven survey results here.