If you fancy a cheeky sweet treat after dinner but your baking skills aren’t up to scratch or you simply want something easy to whip up – frozen desserts are the way to go. Our survey revealed that one in five Aussies (22%) generally buy a frozen dessert on their regular grocery shop and 46% have tried multiple brands of frozen desserts. To see which frozen desserts are worth the brain freeze, Canstar Blue has compared the top frozen dessert brands on the market. This includes desserts that you purchase frozen and heat up in the oven or microwave. Check out our frozen desserts review to see which brands made the cut for the best-rated cheesecakes, pies and crumbles, and frozen cakes.
Canstar Blue surveyed 3,000 Australians for their feedback on the frozen dessert brand(s) they’ve purchased and consumed in the last six months.
Respondents rate their satisfaction with their frozen dessert brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey.
Brands featured in our frozen desserts reviews include Sara Lee, Nana’s, Peters, Cadbury, Coles, and Woolworths.
Find more detailed information on our ratings methodology.
Here are the best brands for frozen cheesecake by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:
There’s nothing crumby about a cheesecake, according to our respondents, with the majority of those surveyed picking it as their favourite type of frozen dessert (41%).
Sara Lee provided the winning recipe for the THIRD year in a row, whipping up full marks across most research categories, including taste, variety and range, texture and consistency, packaging convenience, and overall satisfaction. It got three stars for value for money.
Coles and Woolworths also scored some sweet wins. Coles achieved five stars for value for money while Woolworths rounded up the results with five stars for packaging convenience.
Here are the best brands for frozen pie & crumble by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:
Is there a greater classic combo than warm apple pie with a scoop of vanilla ice cream? Aussies were happy to fork out on the Nanna’s range, with the brand rating best with five stars for overall satisfaction as well as for taste and packaging convenience.
Sara Lee also rated well for taste, plus texture and consistency, while Woolworths received five stars for variety and range and Coles for value for money.
Here are the best brands for frozen cake by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:
It’s hard to stop at just one slice whenever you start digging into a Viennetta, lava cake, or pretty much any other type of frozen cake. The Aussies we surveyed were certainly fans, with ice cream cake being one of the top three go-to treats… and who can blame them?
Sara Lee scooped up a sweet win with five-star reviews for taste, texture and consistency, variety and range, packaging convenience, and overall satisfaction.
Woolworths followed behind with five stars for value for money, while Peters finished up with a triple serving of five stars for taste, texture and consistency, and packaging convenience.
Megan is Canstar Blue’s Home & Lifestyle Editor, leading the team that focuses on consumer products and services, ranging from supermarkets and groceries to home and personal appliances and retail stores. She interprets Canstar Blue’s bespoke research on the thousands of brands that we compare, rate and review, to help shoppers make better purchasing decisions.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the previous winners from Canstar Blue’s frozen dessert ratings:
2022
2021
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