Best-Rated Frozen Desserts

Fact Checked Fact Checked

Frozen desserts ratings

If you fancy a cheeky sweet treat after dinner but your baking skills aren’t up to scratch or you simply want something easy to whip up – frozen desserts are the way to go. Our survey revealed that one in five Aussies (22%) generally buy a frozen dessert on their regular grocery shop and 46% have tried multiple brands of frozen desserts. To see which frozen desserts are worth the brain freeze, Canstar Blue has compared the top frozen dessert brands on the market. This includes desserts that you purchase frozen and heat up in the oven or microwave. Check out our frozen desserts review to see which brands made the cut for the best-rated cheesecakes, pies and crumbles, and frozen cakes.

Canstar Blue surveyed 3,000 Australians for their feedback on the frozen dessert brand(s) they’ve purchased and consumed in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their frozen dessert brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

  • Overall satisfaction: measures consumer satisfaction with a frozen dessert brand as an individual score NOT a combined total of all criteria.
  • Taste: the frozen dessert tasted authentic, matched the flavour description, and was made with quality ingredients.
  • Texture & consistency: the frozen dessert had the right texture and consistency when served (i.e. crumble was crunchy, the cheesecake was firm & dense, etc.).
  • Value for money: the frozen dessert was reasonably priced given the quality and quantity.
  • Packaging convenience: the frozen dessert packaging was easy to open, and came with sufficient instructions.
  • Variety & range: the brand offered several frozen dessert options, including dietary alternatives (i.e. gluten-free).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey.

Brands featured in our frozen desserts reviews include Sara Lee, Nana’s, Peters, Cadbury, Coles, and Woolworths.

Find more detailed information on our ratings methodology.

Sara Lee cheesecake review

Best Frozen Cheesecakes ─ Sara Lee

Here are the best brands for frozen cheesecake by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:

  1. Sara Lee
  2. Coles
  3. Woolworths

There’s nothing crumby about a cheesecake, according to our respondents, with the majority of those surveyed picking it as their favourite type of frozen dessert (41%).

Sara Lee provided the winning recipe for the THIRD year in a row, whipping up full marks across most research categories, including taste, variety and range, texture and consistency, packaging convenience, and overall satisfaction. It got three stars for value for money.

Coles and Woolworths also scored some sweet wins. Coles achieved five stars for value for money while Woolworths rounded up the results with five stars for packaging convenience.

Nana's apple pie

Best Frozen Pies & Crumbles ─ Nanna’s

Here are the best brands for frozen pie & crumble by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:

  1. Nanna’s
  2. Sara Lee
  3. Woolworths
  4. Coles

Is there a greater classic combo than warm apple pie with a scoop of vanilla ice cream? Aussies were happy to fork out on the Nanna’s range, with the brand rating best with five stars for overall satisfaction as well as for taste and packaging convenience.

Sara Lee also rated well for taste, plus texture and consistency, while Woolworths received five stars for variety and range and Coles for value for money.

Sara Lee Chocolate Swirl Bavarian 375g

Best Frozen Cakes ─ Sara Lee

Here are the best brands for frozen cake by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:

  1. Sara Lee
  2. Woolworths
  3. Peters
  4. Cadbury
  5. Coles

It’s hard to stop at just one slice whenever you start digging into a Viennetta, lava cake, or pretty much any other type of frozen cake. The Aussies we surveyed were certainly fans, with ice cream cake being one of the top three go-to treats… and who can blame them?

Sara Lee scooped up a sweet win with five-star reviews for taste, texture and consistency, variety and range, packaging convenience, and overall satisfaction.

Woolworths followed behind with five stars for value for money, while Peters finished up with a triple serving of five stars for taste, texture and consistency, and packaging convenience.


Refrigerator Reviews

Meet our consumer experts

Megan Birot: Home & Lifestyle Editor

Megan Birot Canstar Blue Home & Lifestyle Editor

Megan is Canstar Blue’s Home & Lifestyle Editor, leading the team that focuses on consumer products and services, ranging from supermarkets and groceries to home and personal appliances and retail stores. She interprets Canstar Blue’s bespoke research on the thousands of brands that we compare, rate and review, to help shoppers make better purchasing decisions.

Meet the Editorial Team

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

Meet the Research Team

Here are the previous winners from Canstar Blue’s frozen dessert ratings:


  • Best frozen cheesecakes: Sara Lee
  • Best frozen pies & crumbles: Sara Lee
  • Best frozen cakes: Cadbury


  • Best frozen cheesecakes: Sara Lee
  • Best frozen pies & crumbles: Coles
  • Best frozen cakes: Peters


Related Supermarket Articles

Best EOFY deals on air fryers 2020

2023 EOFY Air Fryer Deals

Every kitchen ought to have an air fryer. It’s a nifty appliance that provides a healthy alternative for frying our favourite foods like French fries and meat pies, without the grease. What’s not to love?

If …

– Read more
best fridge freezer temps

Fridge & freezer temperature guide

Keeping your fridge and freezer at the right temperature ensures your food is safe to eat. Find out more with Canstar Blue.

– Read more
Online Groceries

Where you can buy groceries online in Australia

There’s nothing worse than arriving home after a long hard day at work only to be faced with a can of tuna, three limes and a mouldy avocado staring back at you from the fridge. …

– Read more
Woolworths releases limited edition Olympic & Paralympic coins

Woolworths releases FREE limited-edition Olympic & Paralympic coins

Woolworths has teamed up with the Royal Australian Mint to release free limited-edition Olympic and Paralympic coins for shoppers to collect from this week.

This includes six exclusive and unique $2 coins, which will be available …

– Read more
ALDI Special Buys online

ALDI now sells Special Buys online

ALDI’s long lines for Special Buys could soon be a thing of the past, with the German supermarket now selling select items from its popular Special Buys catalogue online.

After years of resisting a move into …

– Read more