Best-Rated Frozen Desserts

Fact Checked Fact Checked

If you’re looking for something sweet to indulge in that’s low in effort and big on flavour, frozen desserts are an easy win. In this review, Canstar Blue compares a range of frozen dessert brands. This includes desserts that you purchase frozen and heat in the oven or microwave. Check out our frozen desserts review to see which brands have the best-rated cheesecakes, pies and crumbles and frozen cakes.

How we rate frozen desserts

Our review compares frozen desserts on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which frozen dessert they think is best!


Canstar Blue surveyed 1,199 Australians for their feedback on the frozen desserts they’ve purchased and eaten in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.


Respondents rate their satisfaction with their frozen dessert from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a frozen dessert as an individual score, NOT a combined total of all criteria.
  • Taste: as expected from flavour description.
  • Value for money: quality and quantity of product for price paid.
  • Texture and consistency: as expected for product.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Variety and range: good range of product options.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands have been compared in this survey. Our 2024 customer satisfaction survey featured brands such as Sara Lee, Coles, Woolworths, Nanna’s, Streets, Cadbury and Peters.

Find more detailed information on our Most Satisfied Customers methodology.


Sara Lee cheesecake review

Best Frozen Cheesecakes – Sara Lee

cns-msc-frozen-desserts-cheesecake-2024-small

Here are the best frozen cheesecake brands by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:

  1. Sara Lee
  2. Coles
  3. Woolworths

Sara Lee won the frozen cheesecake category for the fourth year in a row, with five-star ratings for taste, texture and consistency, packaging, variety and range and overall satisfaction. It scored four stars for value for money.

Coles came in second, receiving five stars for value for money and four stars for taste, texture and consistency, variety and range and overall satisfaction. It scored a three-star rating for packaging.

Woolworths ranked third, scoring five stars for value for money and four stars for packaging. It received three-star ratings for taste, texture and consistency, variety and range and overall satisfaction.

Nana's apple pie

Best Frozen Pies and Crumbles – Nanna’s

cns-msc-frozen-desserts-pie-and-crumble-2024-small

Here are the best frozen pie and crumble brands by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:

  1. Nanna’s
  2. Coles
  3. Sara Lee

Nanna’s topped Canstar Blue’s frozen pie and crumble ratings for the second year in a row, with five stars in every category: taste, texture and consistency, value for money, packaging, variety and range and overall satisfaction.

Coles came in second with five stars for value for money and packaging. It was rated four stars for texture and consistency, variety and range and overall satisfaction, and three stars for taste.

Sara Lee ranked third, scoring five-star ratings for texture and consistency and variety and range. It received four stars for taste, value for money and packaging. Sara Lee scored three stars for overall satisfaction.

StreetsFrozenCake

Best Frozen Cakes – Streets

cns-msc-frozen-desserts-cake-2024-small

Here are the best frozen cake brands by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:

  1. Streets
  2. Cadbury
  3. Sara Lee
  4. Peters
  5. Coles
  6. Woolworths

Streets topped the frozen cakes ratings, with five-star ratings in every category: texture and consistency, taste, value for money, packaging, variety and range and overall satisfaction.

Cadbury came in second, scoring four stars in all categories: texture and consistency, taste, value for money, packaging, variety and range and overall satisfaction.

Sara Lee ranked third, receiving four-star ratings for texture and consistency, taste, variety and range and overall satisfaction. It scored three stars for value for money and packaging.

Peters received four-star ratings for texture and consistency, taste, variety and range and overall satisfaction. It scored three stars for value for money and packaging.

Coles scored four-star ratings for texture and consistency, value for money, variety and range and overall satisfaction. It received three stars for taste and packaging.

Woolworths scored four stars for value for money and three-star ratings in the remaining categories: texture and consistency, taste, packaging, variety and range and overall satisfaction.

About our consumer experts


Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She is currently studying a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Here are the previous winners from Canstar Blue’s frozen dessert ratings:

2023

  • Best frozen cheesecakes: Sara Lee
  • Best frozen pies & crumbles: Nanna’s
  • Best frozen cakes: Sara Lee

2022

  • Best frozen cheesecakes: Sara Lee
  • Best frozen pies & crumbles: Sara Lee
  • Best frozen cakes: Cadbury

2021

  • Best frozen cheesecakes: Sara Lee
  • Best frozen pies & crumbles:Coles
  • Best frozen cakes:Peters

 

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