If you fancy a cheeky sweet treat after dinner but your baking skills aren’t up to scratch or you simply want something easy to whip up – frozen desserts are the way to go. Our survey revealed that one in five Aussies (21%) generally buy a frozen dessert on their regular grocery shop and 41% have tried multiple brands of frozen desserts.
To see which frozen desserts are worth the brain freeze, we surveyed more than 900 Australian consumers for their feedback on the frozen desserts they’ve purchased and eaten in the last six months. This includes desserts that you purchase frozen and heat up in the oven or microwave. Brands were scored on their range variety, taste, consistency, packaging design, value for money, and overall satisfaction. Those that received at least 30 responses are featured in our ratings.
Check out our latest frozen desserts review to see which brands made the cut for the best-rated cheesecakes, pies and crumbles, and frozen cakes.
Here are the best brands for frozen cheesecake by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:
There’s nothing crumby about a cheesecake, according to our respondents, with many of those surveyed picking it as their favourite type of frozen dessert (41%).
Sara Lee provided the winning recipe for the second year in a row, whipping up full marks across all research categories – namely taste, consistency, variety, packaging design, value for money, and overall satisfaction.
Coles also scored a sweet win for value for money, achieving five stars, before ending on four stars overall. Woolworths rounded up the results on three stars for overall satisfaction.
Here are the best brands for frozen pie & crumble by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:
Is there a greater classic combo than warm apple pie with a scoop of vanilla ice cream? Aussies were happy to fork out on Sara Lee’s range, with the brand rating best with five stars for overall satisfaction as well as for variety, taste, consistency, and packaging.
Nanna’s came in behind on four stars, while Coles finished on three stars overall, although it rated best for value for money with full marks.
Here are the best brands for frozen cake by overall satisfaction, as rated by consumers in Canstar Blue’s latest review:
It’s hard to stop at just one slice whenever you start digging into a Viennetta, lava cake, or pretty much any other type of frozen cake. The Aussies we surveyed were certainly fans, with ice cream cake being one of the top three go-to treats… and who can blame them?
Cadbury scooped up a sweet win with five-star reviews for taste, consistency, packaging, and overall satisfaction. Sara Lee and Peters followed on four stars, with Woolworths and Coles rounding up the results on three stars overall.
Although supermarkets Woolies and Coles performed best in terms of value for money, each achieving full marks. Sara Lee and Peters got the same result for taste, with Peters additionally landing five stars for consistency and packaging design. Sara Lee got a bonus five-star review for variety.
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Picture credit: Anna Shepulova / Shutterstock.com.
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased (from a supermarket) and eaten a frozen dessert in the last six months – in this case, 924 people. Note: this includes desserts that you purchase frozen and heat up in the oven or microwave, and excludes frozen yoghurt, gelato, ice cream tubs, or multipacks.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Here are the past winners of Canstar Blue’s frozen dessert ratings:
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