If you fancy a cheeky sweet treat after dinner but your baking skills aren’t up to scratch or you simply want something easy to whip up – frozen desserts are the way to go. Our survey revealed that nearly a third of Aussies (29%) generally buy a frozen dessert on their regular grocery shop and nearly half of respondents (49%) have even tried multiple brands of frozen desserts.
To see which frozen desserts are worth the brain freeze, we surveyed more than 1,200 Australian consumers for their feedback on the frozen desserts they’ve purchased and eaten in the last six months. This includes desserts that you purchase frozen and heat up in the oven or microwave. Brands were scored on their range variety, taste, consistency, packaging design, value for money and overall satisfaction. Those that received at least 30 responses are featured in our ratings.
In our first-ever frozen desserts review, we looked at the top brands for cheesecakes, pies and crumbles, and frozen cakes.
Here are the best brands for frozen cheesecake by overall satisfaction, as rated by consumers in Canstar Blue’s 2021 review:
There’s nothing crumby about a cheesecake, according to our respondents, with many of those surveyed picking it as their favourite type of frozen dessert (35%). Sara Lee had the winning slice in our first-ever frozen cheesecake review, whipping up full marks in five out of six categories ─ namely taste, variety, consistency, packaging design and overall satisfaction.
Coles got the edge in terms of value for money, rating best for bang for buck with five stars, but landed on four stars overall. Woolworths rounded up the scores on three stars for overall satisfaction.
Here are the best brands for frozen pie & crumble by overall satisfaction, as rated by consumers in Canstar Blue’s 2021 review:
Is there a greater classic combo than warm apple pie with a scoop of vanilla ice cream? Aussies were happy to fork out on Coles’ range, with the supermarket leading as the best-rated brand for frozen pies and crumbles. It ranked first with five stars for overall satisfaction, ahead of Nanna’s on four stars and Sara Lee on three stars.
Coles also achieved full marks for value for money and range variety, plus packaging design alongside Nanna’s. Nanna’s also matched Sara Lee’s five-star review for consistency, before scoring bonus full marks for taste.
Here are the best brands for frozen cake by overall satisfaction, as rated by consumers in Canstar Blue’s 2021 review:
It’s hard to stop at just one slice whenever you start digging into a Viennetta, lava cake, or pretty much any other type of frozen cake. The Aussies we surveyed were certainly fans, with ice cream cake being one of the top three go-to treats… and who can blame them?
Peters scooped up a sweet win across all categories for frozen cake, picking up a five-star review for overall satisfaction as well as for taste, consistency, variety, packaging design and value for money. Overall, Streets, Coles, Sara Lee and Woolworths landed on four stars while Cadbury finished on three stars for overall satisfaction.
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Picture credit: Anna Shepulova / Shutterstock.com.
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased (from a supermarket) and eaten a frozen dessert in the last six months – in this case, 1,229 people. Note: this includes desserts that you purchase frozen and heat up in the oven or microwave, and excludes frozen yoghurt, gelato, ice cream tubs or multipacks.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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