Best-Rated Packet Baking Mixes

See Our Ratings Methodology.


Most Satisfied Customers | White Wings

Aussies have rated White Wings the top brand in Canstar Blue’s latest packet baking mix ratings, with the brand scoring five stars for taste, texture & consistency, ease of preparation, variety & range, packaging convenience and overall satisfaction.

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How we rate packet baking mixes

Our review compares packet baking mixes on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which packet baking mix they think is best!

Canstar Blue surveyed 993 Australians for their feedback on the packet baking mix(s) they’ve purchased and used in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their packet baking mix brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with packet baking mix brand as an individual score NOT a combined total of all criteria.
  • Taste: the packet baking mix tasted authentic and matched the flavour description on the packaging (i.e. vanilla, etc.).
  • Texture & consistency: the packet baking mix was rich and had the expected consistency.
  • Ease of preparation: the instructions on the packaging were clear and easy to follow, while the recipe didn’t require too many additional ingredients.
  • Value for money: the cost is reasonable for the quality and quantity of the packet baking mix.
  • Variety & range: the packet baking mix brand offered a variety of product options.
  • Packaging convenience: the packet baking mix packaging made it easy to dispense and store (i.e. individual sachets, etc.).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • White Wings
  • ALDI White Mill
  • Betty Crocker
  • Green’s
  • Aeroplane
  • Coles
  • Woolworths

Find more detailed information on our Most Satisfied Customer methodology.


Top Packet Baking Mix Brand – White Wings

White Wings Packet Baking Mix

Operating under Goodman Fielder, White Wings has a long heritage within the kitchen, with the brand known for making Australia’s first self-raising flour. Today, the brand offers flour, pancake batter, seasoning mixes as well as baking mixes. Its range of baking mixes includes treats like chocolate cake, vanilla cupcakes, banana muffins, choc fudge brownies, choc chip cookies and even banana bread and chocolate profiteroles, with additional flavours also available on shelves.

  • White Wings was rated five stars for taste, texture & consistency, ease of preparation, variety & range, packaging convenience and overall satisfaction, with four stars for value for money.

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About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the previous winners of Canstar Blue’s packet baking mix review:

  • 2022: ALDI White Mill
  • 2021: ALDI White Mill
  • 2020: ALDI White Mill

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