Aussies have rated White Wings the top brand in Canstar Blue’s latest packet baking mix ratings, with the brand scoring five stars for taste, texture & consistency, ease of preparation, variety & range, packaging convenience and overall satisfaction.
Our review compares packet baking mixes on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which packet baking mix they think is best!
Canstar Blue surveyed 993 Australians for their feedback on the packet baking mix(s) they’ve purchased and used in the last six months.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Operating under Goodman Fielder, White Wings has a long heritage within the kitchen, with the brand known for making Australia’s first self-raising flour. Today, the brand offers flour, pancake batter, seasoning mixes as well as baking mixes. Its range of baking mixes includes treats like chocolate cake, vanilla cupcakes, banana muffins, choc fudge brownies, choc chip cookies and even banana bread and chocolate profiteroles, with additional flavours also available on shelves.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the previous winners of Canstar Blue’s packet baking mix review:
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