Best-Rated Toothpaste

See Our Ratings Methodology.


Most Satisfied Customers | ALDI Dentitex

Aussies have rated ALDI Dentitex as the top brand in Canstar Blue’s latest toothpaste ratings, with the brand rated five stars for packaging, texture & consistency, value for money and overall satisfaction.

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How we rate toothpaste

Our review compares toothpastes on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which toothpaste they think is best!

Canstar Blue surveyed 2,638 Australians for their feedback on the toothpaste(s) they’ve purchased and used in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their toothpaste brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a toothpaste brand as an individual score NOT a combined total of all criteria.
  • Effectiveness: the toothpaste was effective in cleaning and protecting the teeth.
  • Value for money: the cost is reasonable for the quality and quantity of the toothpaste.
  • Taste: the toothpaste had a pleasant taste, with the flavour matching the description on the packaging (i.e. mint, etc.).
  • Texture & consistency: the toothpaste had the expected texture and consistency (i.e. smooth and without grains, unless specified, etc.).
  • Packaging: the packaging was functional and allowed for easy dispensing and storage.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • ALDI Dentitex
  • Grants of Australia
  • Macleans
  • Colgate
  • Oral-B
  • Tom’s
  • Hismile
  • Coles
  • White Glo

Find more detailed information on our Most Satisfied Customer methodology.

Top Toothpaste Brand ─ ALDI Dentitex

ALDI Dentitex Toothpaste

Stocking seemingly everything to cater for every family and every room of the house, German supermarket chain ALDI also offers products for the bathroom, including for your pearly whites. Along with its range of toothbrushes, ALDI Dentitex offers toothpastes, including a sensitive option along with an advanced whitening product. The sensitive option is available in a 110g tube, while the whitening option comes in a 140g tube.

  • ALDI Dentitex was rated five stars for packaging, texture & consistency, value for money and overall satisfaction, with four stars for taste and effectiveness.

Does toothpaste expire?

Toothpaste does have an expiration date, which is generally about two years after the manufacturing date. You can still technically use expired toothpaste, although it’s not recommended, as it is less effective, with the compounds in the toothpaste breaking down over time.

Compare Electric Toothbrushes

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s toothpaste ratings:

  • 2022: Grants of Australia
  • 2021: Grants of Australia
  • 2020: Grants of Australia
  • 2019: White Glo

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