Apple made it back-to-back wins, taking out top spot in Canstar Blue’s small business smartwatch and tablet ratings, scoring five stars across almost all categories — including overall satisfaction, performance and durability — except value for money where it scored four stars.
Our review compares smartphones and tablets on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your friends which smartphone and tablet brand they think is best!
Canstar Blue surveyed 426 Australians for their feedback on the smartphones and tablet(s) they’ve purchased and used for business purposes in the last two years.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
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Winning our 2024 ratings for best smartphones and tablets for small businesses, Apple scored five stars across most categories, including overall satisfaction, performance, user friendliness and design. It also scored four stars for value for money.
The only other brand in our ratings, Samsung, scored four stars across several categories, including overall satisfaction. However, it scored five stars for value for money, battery and charging performance, and durability.
Apple is perhaps one of the most iconic smartphone and tablet brands on the market, thanks to its simple range of iPhones and iPads, with new devices launched each year. While Apple’s smartphones are typically expensive and premium focused, its iPads are designed to suit a range of users, from a basic tablet with easy portability to a more powerful, pro experience. You can also purchase a stylus or keyboard separately to equip as needed to help with productivity.
Apple’s iPhones and iPads are available through a range of retailers. They’re also offered through several telcos on phone or device plans, with 5G also available for those looking to future-proof their business.
Emma Bradstock has been an authority on consumer phone, internet, technology and streaming markets in Australia for over five years, with a dedication to providing Aussies with all the information they need to make better purchasing decisions. She holds a Bachelor of Arts in Communications and Media from Macquarie University and has a decade of professional writing experience in print and digital media.
Meet the Editorial Team
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Meet the Research TeamHere are the past winners from Canstar Blue’s smartphone and tablet for business ratings:
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