Best-Rated Smartphones & Tablets for Businesses

See Our Ratings Methodology.


Most Satisfied Customers | Apple

Aussies have rated Apple as the top brand in Canstar Blue’s latest smartphone & tablet for small business ratings, with the brand rated five stars for features & functionality, user friendliness, design, performance and overall satisfaction.

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How we rate smartphones & tablets

Our review compares smartphones & tablets on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which smartphones & tablets they think is best!

Canstar Blue surveyed 458 Australians for their feedback on the smartphones & tablet(s) they’ve purchased and used for business purposes in the last two years.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their smartphones & tablets brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a smartphones & tablets brand as an individual score NOT a combined total of all criteria.
  • Value for money: the cost is reasonable for the quality and performance of the smartphone & tablet.
  • Battery & charging performance: the smartphone & tablet battery lasts well during usage, and is easy and efficient to charge.
  • Features & functionality: the smartphone & tablet offers a number of features and functions to help with everyday use and tasks.
  • User friendliness: the smartphone & tablet were easy to use, and came with sufficient instructions.
  • Design: the smartphone & tablet has a sleek and aesthetically pleasing design, with buttons easy to reach and use.
  • Performance: the smartphone & tablet performed its various functions as expected, and to a high quality.
  • Durability: the smartphone & tablet were made of sturdy materials, and is able to handle general usage over time.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Apple
  • Samsung

Find more detailed information on our Most Satisfied Customer methodology.

MYOB Accounting Software

Looking to make dollars and cents of your personal or small business finances? MYOB’s accounting software includes options for invoicing, payroll, expenses and more. For more information on the featured plans below, click the button below to be referred to MYOB’s site.


Business Lite

For sole traders and small business with up to 2 employees

  • Track income and expenses
  • Create and send unlimited invoices and quotes
  • Manage tax and basic reports
  • Connect up to 2 bank accounts
  • Add payroll for up to 2 employees (extra $1.50/month per employee)
  • Save $150 over first 6 months
  • $5.00 per month for first 3 months. New customers only. T&Cs Apply.
from $5.00/month
min. cost $30.00 $5.00 over 1 month
Go to site

Business Pro

For growing businesses with multiple employees wanting more advanced reporting

  • Track income and expenses
  • Create and send unlimited invoices and quotes
  • Create advanced reports and budgets
  • Connect unlimited bank accounts
  • Employee rostering
  • Save $282 over first 6 months
  • $8.00 per month for first 3 months. New customers only. T&Cs Apply.
from $8.00/month
min. cost $55.00 $8.00 over 1 month
Go to site

Business AccountRight Plus

For larger businesses that want a powerful desktop and web app

  • All the benefits of Business Pro
  • Unlimited payroll at no extra cost
  • Add unlimited inventory items
  • Bill projects and clients by time
  • Try FREE for 30 days
  • Save $204 over first 3 months
  • $68.00 per month for first 3 months. New customers only. T&Cs Apply
from $68.00/month
min. cost $136.00 $68.00 over 1 month
Go to site

Top Smartphone & Tablet Brand – Apple

Apple iPhone range

A very well-known tech giant, Apple has long been a mainstay within the smartphone industry, with its flagship iPhone range creating ripples with each new release. Offering a variety of models, including the iPhone 14, iPhone 13 and iPhone 12, Apple may also be worth considering if you’re looking to make your office an Apple space, with the brand also offering a range of computers and laptops to keep the workspace functioning.

Apple is also known for its range of tablets, with the iPad available in Pro, Air, Mini and traditional models. You can also purchase a stylus or keyboard separately to equip as needed to help with your workflow or preferences. The top-of-the-line iPad Pro model is equipped with the M2 processing chip – claimed to be one of the fastest built by Apple – as well as a 12.9inch XDR display, ultra-wide camera to help with online meetings in addition to five studio-quality microphones to help with recording videos, music or sounds, suitable for all types of industries, offices and jobs.

Apple is also available through multiple Australian telco operators on a number of phone plans, with 5G also available for those looking to future-proof their business.

  • Apple was rated five stars for features & functionality, user friendliness, design, performance and overall satisfaction, with four stars for durability, battery & charging performance and value for money.


Compare Business Phone Plans

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s smartphones & tablets for business ratings:

  • 2022: Samsung
  • 2021: Samsung

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