Aussies have rated Apple as the top brand in Canstar Blue’s latest smartphone & tablet for small business ratings, with the brand rated five stars for features & functionality, user friendliness, design, performance and overall satisfaction.
Our review compares smartphones & tablets on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which smartphones & tablets they think is best!
Canstar Blue surveyed 458 Australians for their feedback on the smartphones & tablet(s) they’ve purchased and used for business purposes in the last two years.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
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A very well-known tech giant, Apple has long been a mainstay within the smartphone industry, with its flagship iPhone range creating ripples with each new release. Offering a variety of models, including the iPhone 14, iPhone 13 and iPhone 12, Apple may also be worth considering if you’re looking to make your office an Apple space, with the brand also offering a range of computers and laptops to keep the workspace functioning.
Apple is also known for its range of tablets, with the iPad available in Pro, Air, Mini and traditional models. You can also purchase a stylus or keyboard separately to equip as needed to help with your workflow or preferences. The top-of-the-line iPad Pro model is equipped with the M2 processing chip – claimed to be one of the fastest built by Apple – as well as a 12.9inch XDR display, ultra-wide camera to help with online meetings in addition to five studio-quality microphones to help with recording videos, music or sounds, suitable for all types of industries, offices and jobs.
Apple is also available through multiple Australian telco operators on a number of phone plans, with 5G also available for those looking to future-proof their business.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s smartphones & tablets for business ratings:
Best-Rated Phone on a Plan Providers in Australia - November 30th
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Best-Rated Phone on a Plan Providers in Australia - November 2nd
In a sea of competition, many providers piggyback off of the Optus network to deliver outstanding value. Find out which ones are the best with Canstar Blue.
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Australia’s Best-Rated Business Mobile Plan Providers - September 1st
Compare all Optus iPhone plans in Australia with Canstar Blue, including the latest deals on the iPhone X, iPhone 8 and 8 Plus.
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Best-Rated Smartphones & Tablets for Businesses - August 24th
Motorola has revealed the latest devices in its popular Edge line-up, as well as a new member of the brand’s Moto G smartphone family. The Motorola Edge 20, Edge 20 Pro, Edge 20 Fusion and …
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Australia’s Best-Rated Business Mobile Plan Providers - June 30th
Regardless of the business, communication is the area that can make or break you. Communicating with clients, suppliers, customers and even your own staff allows the business to be productive, efficient and most importantly, stay …
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