White Bread Ratings

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Canstar Blue reviews white bread from ALDI, Coles, Woolworths, Tip Top and Wonder White based on factors including freshness, texture, taste and value for money.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in February 2017, published in March 2017.

See our Ratings Methodology.

2017 award for white bread

Most Satisfied Customers | ALDI Bakers Life

For the second year in a row, ALDI Bakers Life is the highest rated brand for white bread in Canstar Blue’s customer reviews. ALDI’s private label rated five stars on taste, texture, freshness, value for money and variety.

ALDI gets it white with Bakers Life bread

There aren’t many things you can buy from your local supermarket for less than a dollar, but a loaf of white bread is one of them. As one of the most basic food staples, along with fresh milk, white bread is often one of the products targeted by the supermarkets in their relentless ‘price wars’, particularly when it comes to their own private labels. You can pick up a loaf of bread for under 90c these days. But is it a case of cheap and nasty? Is it worth spending a little extra on a quality loaf? Those are questions we seek to answer with our annual review of several food and drink products, also including wholemeal bread and grain & seed bread.

We asked 3,000 Australian adults to give us their verdict on the white bread they have bought and eaten over the last three months, including what they thought of the freshness, taste and texture. So which brands are really worth the dough?

As you can see from the ratings table, five leading brands featured in the final results, with ALDI Bakers Life top of the pile for the second year in a row. It was a mixed bag for the supermarkets as Coles’ and Woolworths’ brands both rated just three stars overall, but ALDI’s white bread has proved a winner. Ultimately, it’s all about determining which bread offers the best value for your money. Right now, ALDI Bakers Life is a popular choice, seemingly striking the winning balance between quality and price.

As for the big name brands, Wonder White stood out with five stars for freshness, and texture, while Tip Top rated three stars overall but recorded four stars on freshness, texture, and taste.

Like with Coles and Woolworths, ALDI’s Bakers Life brand includes its cheapest white loaves in addition to its premium private label products, spanning different price ranges.

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Frequently asked questions

Canstar Blue commissioned Colmar Brunton to survey 3,000 Australian adults across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have bought and eaten packaged white bread from a supermarket or grocer in the last 3 months – in this case, 971 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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