Canstar Blue reviews wholemeal breads from Helga’s, Abbott’s Village Bakery, Tip Top, Wonder White, ALDI, Coles and Woolworths based on factors such as taste, texture, freshness, variety and value for money.
Helga’s has topped Canstar Blue’s customer ratings for wholemeal bread for the first time, replacing ALDI Bakers Life at the top of the standings. Helga’s achieved five star reviews from consumers for its taste, texture, freshness, variety and overall satisfaction.
Helga’s leads the way for wholemeal bread
Nothing beats a slice of wholemeal toast to kick-start your morning, especially if it’s covered in your favourite butter or margarine. And the good news is that, with the big supermarkets keen to outdo each other on price, you’ll almost always be able to bag a bargain! That said, you may be happy paying a premium price for bread you really love. Does a higher price usually result in better quality toast and sandwiches? That’s a question we try to answer with our annual review of various food and drink items, including white bread and grain & seed bread. Do the big name brands offer the best wholemeal value, or do the cheap supermarket labels tick all the boxes?
To find out, we surveyed 3,000 adults across Australia to get their verdict on the wholemeal bread they most recently purchased and enjoyed (or otherwise). Brands were rated on their taste, texture, freshness, variety, value for money, and overall satisfaction. As you’ll be aware, supermarket shelves are packed full of different brands, all trying to stand out from the crowd. So which breads rose to the occasion in our ratings?
Seven different brands featured in the results, including the big supermarkets with their fairly basic offerings, as well as big names that specialise in either wholemeal or multigrain bread. As you can see from the ratings table above, Helga’s received the best review of the bunch, scoring five stars for overall satisfaction in addition to taste, texture, freshness, and variety. It received four stars on value for money.
Other big brands – Abbott’s Village Bakery, Tip Top and Wonder White – all received four stars overall, leaving the three supermarkets behind on just three stars. However, ALDI’s Bakers Life private label was the only brand to earn five stars on value for money.
When it comes to Helga’s, you’ll find a couple of different breads that broadly come under the wholemeal banner, including its Traditional Wholemeal and Wholemeal Grain breads. Helga’s also boasts a range of grain & seed options, as well as standard white and rye breads.
Canstar Blue commissioned Colmar Brunton to survey 3,000 Australian adults across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have bought and eaten packaged wholemeal bread from a supermarket or grocer in the last 3 months – in this case, 561 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.