Online shopping is an increasingly major part of Black Friday – especially in Australia, where many participating retailers are US-based online shops. This is a great change for shoppers who don’t want to have to fight through crowds and stress to snap up a bargain before they’re all gone. Now, the fastest clicker is the winner when it comes to Black Friday sales in Australia. That’s why we have looked at the biggest deals on offer from our friends at Appliances Online – Australia’s biggest online appliance store. But before we get to the bargains, here are some basic points about Black Friday in Australia.
What and when is Black Friday?
Black Friday is a shopping holiday, much like Boxing Day, held the Friday following Thanksgiving (which is always the fourth Thursday of November). While it’s an American tradition, it’s spreading across global retail markets. In 2017, Black Friday in Australia will take place on November 24. However, you should expect the Black Friday sales period to last several days around the 24th.
Black Friday might sound a bit morbid, but ‘black’ refers to being ‘in the black’ – (i.e. turning a profit). In accounting, profits are recorded as black and losses are recorded in red. For retailers, ‘Black Friday’ is an opportunity to use sales to sell more stock – particularly excess, under-performing, and discontinued or older models.
Why should Australians care about Black Friday?
Thanks to the increasing globalisation of shopping, international retailers operating in Australia as well as Aussie locals working to keep up with trends are offering Black Friday bargains to Australian shoppers. For us, Black Friday is a relatively recent phenomenon – still nowhere near the scale of Boxing Day and EOFY. However, it certainly shouldn’t be overlooked as it presents a great opportunity to snag a really good deal if you look in the right places.
What to look out for this Black Friday
Participants in Black Friday tend to be big retailers, both physical stores and online. The number of stores offering Black Friday sales is growing each year, so cast a wide net for the best shot at catching a bargain. In terms of which products to look out for, knowing your brands and product releases can be handy to predict what might go on sale. The usual suspects include products that are:
- Recently replaced by a newer model
- Much-hyped but under-performing in terms of sales that are likely in excess supply
- Larger and more expensive, meaning a little discount nudge is sometimes needed to encourage shoppers to buy
Of course, there’s no real telling what will probably be discounted and by how much until retailers begin to release their Black Friday sale catalogues and pricing. With big sale events, the best bargains can sell out quite quickly so doing your research ahead can prepare you to move quickly to stay ahead of the shopping crowd.
Which shops offer Black Friday sales?
Major retailers that have previously participated in Black Friday or have indicated that they’re joining the craze include:
- Appliances Online^
- David Jones^
- Harvey Norman
- JB Hi-Fi
- The Good Guys (for the first time in 2017)
However, it’s very likely that more retailers will jump on board – keep an eye out for updates from your favourite retailers, including Amazon in Australia. For now, here is a selection of bargains we’ve found on Appliances Online.
Black Friday Bargains 2017
Samsung 55inch Smart Ultra HD QLED TV – $2,879 (reduced by $1,720)
Curved TVs like this one can make your TV and movie experience feel more immersive, as the image draws you in. As the curve follows the natural shape of your eyes, detail on the edges tends to appear clearer compared to flat screens. The smart TV is Wi-Fi capable and Netflix compatible, plus sports three USB ports so you can play files direct from USB sticks and hard drives. It’s already on sale at Appliances Online^ for a massive 37% off RRP – $4,599 down to $2,879 at time of writing.
Kelvinator 528L Bottom Mount Refrigerator – $829 (reduced by $620)
For a fresh start to the family fridge, a crisp new Kelvinator like this one gets the job done without venturing into the extra features and functions that can make a price tag skyrocket. The glass shelves are strong, resilient and tend to look far better after years of use than plastic shelves found in cheaper models. Adjustable FlexStor door bins plus a full width crisper keeps everything securely in place, while the separate electronic temperature controls for the fridge and freezer sections allow you to adjust to the ideal storage conditions. LED lights inside and integrated pocket handles on the outside make for a simple, clean look and a respectable 3.5 star energy rating will keep your energy bill under control – as long as one of the kids doesn’t leave the fridge door open all day. Check Appliances Online^ for the latest prices. At time of writing, the Kelvinator 528L Bottom Mount Refrigerator is discounted from $1,449 to just $829.
Fisher & Paykel 8.5kg Front Load Washing Machine – $939 (reduced by $310)
If you need a new washing machine, now could be the time. For a limited time, you can pick up a Fisher & Paykel 8.5kg Front loader washing machine for less than a thousand dollars. This front loader has 13 wash programs, including fast wash, bulky and allergy sensitive. It has a super fast 1400 rpm spin and, unlike many other front loaders, you can add items after it’s started running. This front loader excels in functionality, with a huge wash capacity, SmartTouch control dial, variable spin speed and a wrinkle-free option. It also has SmartDrive technology to reduce noise and vibration. But even with all this functionality and power, F&P 8.5kg front loader manages an impressive 4 star energy rating and 4.5 star water rating. Currently, Appliances Online^ has the price knocked down from $1,249 down to $939.
Miele C3 Complete Cat & Dog PowerLine Vacuum – $549 (reduced by $180)
The winner of our latest vacuum cleaner consumer satisfaction ratings, Miele vacuums offer a good quality clean but at the higher end of the price range. Sales can be a good excuse to splurge! As the name suggests, this model is particularly suitable for pet owners. The anti-odour filter gets rid of that pet smell, while the included turbo brush and mini turbo brush floorheads efficiently remove hair and lint. There’s plenty of capacity for all of that hair shed by Fido or Fluffy in this traditional barrel vacuum with modern usability features. Appliances Online^ is currently offering the Miele C3 Complete Cat & Dog PowerLine Vacuum Cleaner for $549, down from $729 RRP.
Are you ready to hit the Black Friday sales?
To summarise our tips for exploring the burgeoning Black Friday bargains:
- Do your research in advance – not just products themselves, but also try to find out which retailers are actually participating in Black Friday before sales begin
- Check online first – there may be better deals than in stores
- Be ready to move quickly – bargain hunters can be pretty rabid
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