Best-Rated Toilet Cleaners

See Our Ratings Methodology.


Most Satisfied Customers | Earth Choice

Aussies have rated Earth Choice as the top brand in Canstar Blue’s latest toilet cleaner ratings, with the brand rated five stars for effectiveness, ease of use, packaging convenience, scent and overall satisfaction.

Fact Checked Fact Checked

How we rate toilet cleaners

Our review compares toilet cleaners on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which toilet cleaner they think is best!

Canstar Blue surveyed 2,220 Australians for their feedback on the toilet cleaner(s) they’ve purchased and used in the last 12 months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their toilet cleaner brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a toilet cleaner brand as an individual score NOT a combined total of all criteria.
  • Effectiveness: the toilet cleaner was effective in cleaning the toilet (i.e. removing build-up, germs and stains, etc.).
  • Ease of use: the toilet cleaner was easy to use, with sufficient instructions provided.
  • Value for money: the cost is reasonable for the quality and performance of the toilet cleaner.
  • Packaging convenience: the toilet cleaner was easy to open, use and store.
  • Scent: the toilet cleaner has a pleasant odour that matches the description (i.e. lemon, etc.).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  1. Earth Choice
  2. White King
  3. Domestos
  4. ALDI Power Force
  5. Strike
  6. Harpic
  7. Coles Ultra
  8. Ease off BAM
  9. Duck
  10. Bref
  11. Woolworths Essentials

Find more detailed information on our Most Satisfied Customer methodology.

Top Toilet Cleaner Brand – Earth Choice

Earth choice toilet cleaner review

A brand from the Natures Organics group, Earth Choice seems to represent the eco-conscious choice for many cleaning enthusiasts. Its toilet cleaner product is stated to use plant-based ingredients and comes in an ‘aqua fresh’ scent, with 750ml bottles available to purchase.

  • Earth Choice was rated five stars for effectiveness, ease of use, packaging convenience, scent and overall satisfaction, with four stars for value for money.

Other Cleaner Ratings

Compare Multipurpose Cleaners

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s toilet cleaner ratings:

  • 2022: ALDI Power Force
  • 2021: ALDI Power Force
  • 2020: ALDI Power Force
  • 2019: Coles Ultra
  • 2018: ALDI Power Force
  • 2017: Earth Choice
  • 2015: Earth Choice

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