Toilet Cleaners

Compare toilet cleaners from ALDI Power Force, Earth Choice, Harpic, Domestos, Duck, White King, Bref, Woolworths Essentials and Coles Ultra on their effectiveness, value for money, ease of use, smell, packaging design, environmental friendliness and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | ALDI Power Force

ALDI Power Force was rated best toilet cleaner for the second year in a row, after scoring five-star reviews for ease of use, smell, packaging design, value for money and overall satisfaction.

Fact Checked Fact Checked

ALDI Power Force flushes competition in toilet cleaner ratings for 2nd year

It’s certainly one of the less glamorous cleaning jobs, but it’s probably one of the most important. We’re talking, of course, about cleaning the toilet. Scrubbing the toilet to make that porcelain shine can be an unpleasant experience, but like with most cleaning tasks, it becomes more difficult the longer you leave it. A clean toilet can be the pride of a clean bathroom, while protecting you and your family from all the nasty bacteria that tends to live around an uncleaned toilet area. To help you keep your toilet clean and healthy (as much as toilets can be), you’ll want a toilet cleaner to offer a helping hand while keeping the cleaning process as fuss-free and contactless as possible. So, which toilet cleaners are best equipped for the job?

To find out, we surveyed more than 1,800 Australian adults for their feedback on the toilet cleaners they’ve most recently purchased and used when it comes to important factors like effectiveness, value for money, ease of use, smell, environmental friendliness and packaging design.

This year, nine toilet cleaner brands featured in the results, with ALDI Power Force leading the way from its supermarket label rivals, as well as all the big-name brands you’ve no doubt heard of or used before. The supermarket homebrand achieved five-star reviews in the majority of categories and overall.

Best Toilet Cleaners

ALDI Power Force toilet cleaner

Here are the best toilet cleaner brands in Australia, as rated by consumers in Canstar Blue’s latest review:

  1. ALDI Power Force
  2. Earth Choice
  3. Harpic
  4. Domestos
  5. Duck
  6. White King
  7. Bref
  8. Woolworths Essentials
  9. Coles Ultra

ALDI Power Force topped our ratings with five stars for smell, ease of use, packaging design, value for money and overall satisfaction.

When it came to effectiveness White King and Domestos came out on top with five stars, with Earth Choice taking the lead for environmental friendliness and also received full marks for smell. Harpic, Duck and Bref also managed to earn five stars for ease of use, with Duck scoring additional full marks for smell.

How to find a good toilet cleaner

person cleaning toilet

Our review provides a helpful guide as to which toilet cleaners are deemed by consumers to be the most effective, but in addition to packing a potent punch, you’ll also want a cleaner that’s easy to use, doesn’t smell too bad and represents good value for money. There’s little point having a great cleaning product if you don’t use it properly. This is particularly important when it comes to toilet cleaners as you’ll likely want to minimise your contact with the inside of the toilet. This is where nozzle-style toilet cleaners can be useful as you don’t actually have to touch the bowl, leaving just the toilet seat and surrounding areas to contend with. Toilet cleaning can be tackled relatively efficiently when you have the right tools. This year’s research identified the following drivers of customer satisfaction:

  • Effectiveness: 26%
  • Value for money: 19%
  • Ease of use: 19%
  • Packaging design: 15%
  • Smell: 12%
  • Environmental friendliness: 9%

Effectiveness was the most important factor for Aussie consumers, with value for money coming in second. Over a third (34%) of survey respondents admitted they always buy the same brand of toilet cleaner, while 30% of people always go for the cheapest option. Our survey also found the majority of Aussies have a preference for liquid toilet cleaners (74%), followed by rim blocks (12%) and gel disks (9%).

Toilet Cleaners Compared

Here is an overview of the nine brands in this year’s toilet cleaner review, in order of their ranking.

ALDI Power Force

ALDI toilet cleaner review

ALDI’s Power Force range has a variety of products to make that bowl beautiful, including hospital-grade disinfectant bleach that is said to hygienically clean and remove mould and dirt. Meanwhile, ALDI’s gel cleaner and discs apparently make flushing not only smell great but also keep the bowl looking nice and clean. The range is available with ‘marine’, ‘lime’ and ‘citrus’ fragrances.

  • ALDI Power Force topped our ratings once again, receiving five stars for smell, ease of use, packaging design, value for money and overall satisfaction. It got four stars for effectiveness and environmental friendliness.

Earth Choice

Earth choice toilet cleaner review

A brand from the Natures Organics group, Earth Choice seems to represent the eco-conscious choice for many cleaning enthusiasts. Its toilet cleaner product is stated to use plant-based ingredients and comes in an ‘aqua fresh’ scent. It claims an easy-application bottle, and evidently, a lot of Aussie shoppers are suitably impressed.

  • Earth Choice achieved top marks this year for smell and environmental friendliness. It earned four stars on effectiveness, ease of use, packaging, value for money and overall satisfaction.


Harpic toilet cleaner review

Harpic has a large range of toilet cleaners, ranging from gel discs to disinfecting liquids boasting various levels of strength. For the bowl it also sells a cageless rim block to keep your toilet fresh with every flush. Its toilet cleaner gels include citrus and fresh scents, while a ‘heavy-duty’ crystal cleaning product is also available.

  • Harpic scored five stars for ease of use and four stars for overall satisfaction and all other categories like effectiveness, smell, environmental friendliness and packaging design.


Domestos toilet cleaner review

Domestos seems to be a socially conscious brand, with partnerships with organisations such as UNICEF to help deliver sanitation and more hygienic living to developing nations. As for its toilet cleaning products in Australia, Domestos doesn’t mess around and has only disinfectants in its range, available in either the original or ‘mountain fresh’ fragrances.

  • Domestos was rated five stars for effectiveness and four stars for ease of use, packaging and overall customer satisfaction. It got three stars everywhere else.


Duck toilet cleaner range

Duck’s toilet cleaner range includes bleach cleaners in a variety of scents, plus fresh disks and rim blocks. Duck’s main strength seems to come in its fresh discs and rim blocks that are available in scents like ‘citrus’, but the brand also stands out for its rather unique nozzle design, which should make the in-bowl cleaning a little easier.

  • Duck earned five stars for ease of use and smell, and four stars in most of the other categories including overall satisfaction. The only exception was value for money where it got three stars.

White King

White King toilet cleaner

Bleach extraordinaire White King comes to the toilet cleaning contest with some apparently hard-hitting and effective solutions. It has a large range of toilet cleaning products, including bleaches, wipes, bleach tablets, power gels and cistern blocks to have every part of your system smelling fresh, while minimising harmful bacteria. The toilet gel range includes fragrances such as eucalyptus, lemon, aqua and lavender.

  • The brand that claims to have ‘the power to protect’ scored five stars for effectiveness, and four stars in most of the other categories including overall satisfaction. It got three stars for value for money.


Bref toilet cleaner review

Bref is a brand that specialises in cleaning blocks and cubes, claimed to provide anti-limescale action, stain removal and dirt protection every time the toilet is flushed. Its line-up includes the ‘Power Active’ and ‘Blue Active’ ranges, bringing visible blue water action between flushes.

  • Bref scored five stars for ease of use, and four stars for overall satisfaction and in the remaining areas. It got three stars for value for money.

Woolworths Essentials

Woolworths toilet cleaner review

The Woolworths budget-oriented Essentials line-up includes a 500ml toilet cleaner in a ‘potpourri’ scent, with a similar bottle shape to most other brands, plus a blue toilet cleaner block that’s stated to freshen and clean.

  • Woolworths Essentials scored a solid four-star rating for value for money, but landed on three stars overall.

Coles Ultra

Coles ultra toilet cleaner review

Coles Ultra is the supermarket’s budget line of everyday essentials which includes a range of household cleaning products, disinfectants and an easy-application toilet cleaner gel.

  • Evidently, a number of consumers were satisfied with Coles Ultra, which rated four stars for effectiveness and value for money. It got three stars for everywhere else.

Other Cleaner Ratings

About the author of this page

This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.

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Picture credits: Rasulov/

Frequently asked questions

Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased a toilet cleaning product in the last 12 months and have used it to clean their toilet – in this case, 1,833 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.


Here are the past winners of Canstar Blue’s toilet cleaner ratings:

  • 2020: ALDI Power Force
  • 2019: Coles Ultra
  • 2018: ALDI Power Force
  • 2017: Earth Choice 
  • 2015: Earth Choice

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