Best-Rated Motorcycle Brands

See Our Ratings Methodology.


Most Satisfied Customers | Harley-Davidson

Aussies have rated Harley-Davidson as the top brand in Canstar Blue’s latest motorcycle ratings, with the brand scoring five stars for style, comfort, reliability, technology features and overall satisfaction.

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How we rate motorcycle brands

Our review compares motorcycle brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which motorcycle brand they think is best!

Canstar Blue surveyed 489 Australians for their feedback on the motorcycle(s) they currently own and have ridden in the last three years.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their motorcycle brand brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a motorcycle brand as an individual score NOT a combined total of all criteria.
  • Speed & handling: the motorcycle is easy to handle while riding, and responsive to throttle controls.
  • Style: the motorcycle has a stylish design that is aesthetically pleasing.
  • Comfort: the motorcycle is comfortable to ride for extended periods of time, and has adjustable components to suit personal preferences.
  • Reliability: the motorcycle operates consistently and as expected during its use.
  • Value for money: the cost is reasonable for the quality and performance of the motorcycle.
  • Technology features: the motorcycle features a number of useful technology elements that improve comfort or performance.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  1. Harley-Davidson
  2. Ducati
  3. Suzuki
  4. Kawasaki
  5. Yamaha
  6. BMW
  7. Honda

Find more detailed information on our Most Satisfied Customer methodology.

Top Motorcycle Brand – Harley-Davidson

Harley-Davidson Motorcycle

American manufacturer Harley-Davidson is an icon of the motorcycle world, and remains an especially popular choice for riders chasing a cruiser model. But in comparison to most competitors, it’s one of the more expensive brands available, meaning it may not be for everyone.

While most of its range is colloquially referred to as a ‘hog’, Harley-Davidson has branched out from the traditional Softail models to include smaller types, including more agile Sportster bikes for those steering more towards riding in the city. At the opposite end of the spectrum, Harley-Davidson offers multiple touring and trike models for those looking to head up the highway.

  • Harley-Davidson was rated five stars for style, comfort, reliability, technology features and overall satisfaction, with four stars for value for money and speed and handling.

Types of Motorcycles

Types of motorcycles

If you haven’t spent much time around motorcycles, chances are you’re not sure where to start when it comes to choosing one to ride out the door with. While plenty of brands offer sleek looking models and eye-catching colour schemes, each motorcycle type provides a different riding experience, and are made for different situations. Below is a quick guide to different motorcycle types, to give you an idea of which to take a closer look at.

  • Standard motorcycles: Also known as naked bikes or ‘roadsters’, standard motorcycles are commonly found on the road and are mostly used for shorter rides. These models may be better suited for those looking at a starter model, or are after something to get them from A to B.
  • Sports motorcycles: Made for speed and acceleration, sports models often have bigger engines and lighter frames, making them ideal for those after plenty of thrills.
  • Touring motorcycles: Primarily used for long-distance riding, touring models often have bigger fuel tanks, luggage space and a passenger seat. Touring models can be further classified into sports touring and adventure touring models, which are usually lighter and typically used for windy roads.
  • Cruiser motorcycles: One of the largest motorcycle types, cruisers are generally used for longer trips, with the design built with comfort in mind, with cornering and acceleration taking somewhat of a back seat as a result. If you’re looking to recreate scenes from ‘Easy Rider’, a cruiser may be the option for you.
  • Adventure motorcycles: Also known as a Dual-Sport motorcycle, an adventure model can be used for both on and off-road, making it a handy middle-ground option for riders. With increased suspension and a lighter frame, an adventure motorcycle will deliver plenty of excitement, regardless of where you’re going.
  • Off-road: Off-road models usually have a light frame and increased suspension, and are primarily used for dirt tracks or for those out on a property. The range includes sub-types such as Motocross, Enduro and Trail bikes.

Most motorcycle dealerships will allow you to test ride your prospective new wheels, so be sure to make the most of the opportunity and test out all types of bikes to ensure you find the best fit for your riding style and intentions.

Most popular motorcycle type

With so many motorcycle types to choose from, which one is the most popular among new buyers and owners? In Canstar Blue’s latest survey, the following motorcycle types were the most popular:

  • Dirt bike – 21%
  • Cruiser – 20%
  • Sportsbike – 19%
  • Adventure Touring – 7%
  • Naked – 7%
  • Sports-tourer – 7%
  • Dual sport – 6%
  • Touring – 5%
  • Supermoto – 3%
  • Other – 3%

2% of survey respondents were also unsure of what type of bike their most recent purchase was, and given how many subcategories of motorcycles are, it can be forgiven as to which camp you fall into.

How much do motorbikes cost?

Despite generally being cheaper than buying a car, a motorbike can still dent your budget, with survey respondents having spent more than $10,000 on average on their latest motorcycle purchase.

Similar to how cars require regular servicing and maintenance checks, it’s important to remember that there are still extra costs associated with owning a bike. However, over a third of those we surveyed believe that riding a motorcycle is still cheaper than driving a car (39%), which may also be the final factor for those looking to decide between four wheels and two.

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Past Ratings

Here are the past winners from Canstar Blue’s motorcycle brand ratings:

  • 2022: Kawasaki
  • 2020: Yamaha
  • 2019: Triumph
  • 2018: Triumph
  • 2017: Triumph
  • 2016: Yamaha
  • 2015: Harley-Davidson

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