Motorcycles Compared


Compare motorcycle brands BMW, Ducati, Harley-Davidson, Honda, Kawasaki, Suzuki, Triumph and Yamaha on factors including their reliability, style, handling, comfort, value for money, point of sale service, technology features and overall satisfaction.

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Most Satisfied Customers | Triumph

In a fast-paced market, Triumph has claimed top spot for the second year in a row in Canstar Blue’s customer satisfaction ratings for new motorcycles. It rated five stars for reliability, style, handling, comfort and overall satisfaction.

Triumph maintains pole position in motorcycle ratings

While many of us stick to four wheels, there are plenty of two-wheel enthusiasts around, both on the streets and on the dirt tracks. Motorcycles can give you a thrill like no other, with the sense of freedom often unmatched, not to mention coming in handy when there’s gridlock on the roads. In addition to the freedom, motorcycles are often cheaper to purchase and run than cars, making them a viable option for motorists on a budget. But finding a brand and type of motorcycle that meets your personal preferences and budget is no easy challenge.

On top of the sheer number of brands, motorcyclists also have plenty of makes to choose from, from the sleek sports models all the way up to the large cruisers, with plenty in between. Additionally, some of us might only look to ride on the weekends, taking on the dirt tracks for a sense of adventure, while others will prefer two wheels for their daily commute to the office. Regardless of how much you plan on riding, there’s plenty to consider when it comes to finding the best fit for you.

To help narrow down your options, Canstar Blue produces an annual review of motorcycle brands, rated in 2018 by almost 700 Australians who have bought and ridden a new bike in the last three years. Eight major brands received the minimum sample to be included in the results, ranked in the following order for overall satisfaction:

  • 1st Triumph
  • 2nd Ducati
  • 3rd Harley-Davidson
  • 4th Yamaha
  • 5th Honda
  • 6th Suzuki
  • 7th Kawasaki
  • 8th BMW

It’s the second year in a row that Triumph has topped our satisfaction ratings – quite the triumph for the British manufacturer.

This year’s research found that reliability, style and handling are the greatest drivers of satisfaction for Aussie motorcyclists, with Triumph leading the charge on most fronts. However, Ducati, Harley-Davidson and Yamaha all performed strongly in individual categories.

If two wheels are your transportation method of choice – or you’re thinking of making the switch from four wheels – read on to find out what each brand in this year’s review has to offer. Meanwhile here are some of the standout results from our 2018 survey.

Types of Motorcycles

If you haven’t spent much time around motorcycles, chances are you’re not sure where to start when it comes to choosing one to ride out the door with. While plenty of brands offer sleek looking models and eye-catching colour schemes, each motorcycle type provides a different riding experience, and are made for different situations. Below is a quick guide to different motorcycle types, to give you an idea of which to take a closer look at.

  • Standard – Also known as Naked bikes or Roadsters, standard motorcycles are commonly found on the road and are mostly used for shorter rides. These models may be better suited for those looking at a starter model, or are after something to get them from A to B.
  • Sports – Made for speed and acceleration, sports models often have bigger engines and lighter frames, making them ideal for those after plenty of thrills.
  • Touring – Primarily used for long-distance riding, touring models often have bigger fuel tanks, luggage space and a passenger seat. Touring models can be further classified into Sports Touring and Adventure Touring models, which are usually lighter and more ideal for windy roads.
  • Cruiser – One of the largest motorcycle types, cruisers are often used for longer trips, with the design built with comfort in mind, although this sometimes impacts cornering and acceleration. If you’re looking to recreate scenes from ‘Easy Rider’, a cruiser may be the option for you.
  • Adventure – Also known as a Dual-Sport motorcycle, an adventure model can be used both on and off-road, making it a handy middle-ground option for riders. With increased suspension and a lighter frame, an adventure will deliver plenty of excitement, regardless of where you’re going.
  • Off-road – Including sub-categories such as Motocross, Enduro and Trail bikes, off-road models are primarily used for dirt tracks or for those out on a property. Including light frames and with increased suspension, off-road models will help make your weekend one to remember.

Most motorcycle dealerships will allow you to test ride your prospective new wheels, so be sure to make the most of the opportunity and test out all types of bikes to ensure you find the best fit for your riding style and intentions.

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Price & Preferences

Although generally cheaper than buying a new car, survey respondents spent, on average, over $10,000 on their motorcycles, meaning it’s still quite an investment to make. But for many, their bikes were well worth the price tag, with respondents providing an insight into what they prefer about riding on just two wheels rather than four. Of those who prefer motorcycle riding to driving a car:

  • 72% find riding a motorcycle more fun and exhilarating
  • 49% say that riding is more convenient
  • 46% think riding is quicker than driving
  • 44% find cheaper to ride than to drive

While we all have our personal preferences between two wheels and four wheels, motorcyclists do have an increased risk of injury or death, with a study released via the ABC stating that motorcyclists were the second most likely type of road user to die in a traffic crash in 2016.

25% of survey respondents stated that friends and family have encouraged them to stop riding due to its risk, with 34% concerned that other road-users won’t see them while riding. Just 32% generally feel safe on Australian roads.

Best-Rated Motorcycle Brands


With a heritage that stretches back to 1885, the Triumph brand offers a solid range of models, including touring, cruisers, roadsters and sports bikes to suit most preferences.

The majority of Triumph’s motorcycles comes in the form of its Adventure and Classic ranges, with the Tiger range suitable for those looking to take their fun off-road, while the Classic Bonneville can help you live out your Steve McQueen fantasies. Additionally, Triumph offers Speed Roadsters for those looking for a bit of excitement, while the Thunderbird Cruiser model may be better-suited for those who enjoy long road trips.

If you’re looking to make alterations to your new set of wheels, Triumph offers a configuration option on its website, allowing you to change the colour scheme and add plenty of accessories to personalise your ride. Triumph doesn’t provide engine alterations via the website, so if you’re looking to make changes, it’s best to get in contact with your local dealership.

Triumph also offers parts, accessories and clothing on its website, with dealerships also listed online. If you’re wanting to try before you buy, you can additionally book a test ride.

  • In addition to five stars for overall satisfaction, Triumph was rated five stars for reliability, style, handling and comfort, with four stars for value for money and point of sale service.


Founded almost 100 years ago, Italian manufacturer Ducati is today a mainstay in the sports bike market, with the brand frequently seen on both city streets and MotoGP racetracks. While motorists may have to look elsewhere if you have your heart set on a touring or cruiser model, Ducati may be the option for you if you’re looking for a sporty model, or something that will get your heart racing.

The range includes the Diavel, Hypermotard, Monster, Mutlistrada, Pangiale, Supersport and Scrambler, with each including a variety of models to suit all power types and motorist preferences. Specifications and alteration options are available on the Ducati website, allowing motorists to find the ideal fit for your riding needs, with users also able to book a test ride at local dealerships.

Ducati also offers a dealer locator via the website, making it easier for consumers to pick one up locally, with accessories and riding gear available online, helping you to tick everything off the list before hitting the road.

  • Rated four stars for overall satisfaction, Ducati got five stars for handling and was the only brand to achieve top marks for technology features, with four stars in all remaining categories.


Synonymous with motorcycles, American manufacturer Harley-Davidson remains a popular choice for riders after a cruiser model, although in comparison to most competitors, it’s one of the more expensive brands available. If price isn’t an issue for you, or you’re after something for long trips, Harley-Davidson may be well worth checking out.

While most of its range is colloquially referred to as a ‘hog’, Harley-Davidson has branched out from the traditional Softail models to include smaller types, with more agile Sportsters and Street bikes available for those more inclined to ride in the city. At the opposite end of the spectrum, Harley-Davidson offers multiple Touring and Trike models for those looking to eat up the highway.

In addition to its wide range of motorcycles, Harley-Davidson offers a number of clothing accessories for when you’re both off and on your ride. Jackets, gloves and casual wear are available for purchase on the website, making it easy for consumers to pick up everything they need before they set out on their next ride. Similarly, Harley-Davidson also offers genuine motor parts for those looking to upgrade or replace something on their motorcycle.

  • The only brand rated five stars for point of sale service, Harley-Davidson additionally scored five stars for value for money, with four stars in all remaining categories, including overall satisfaction.


Operating independently from the Yamaha Corporation, the Yamaha motorcycle branch has a long history stretching back almost 70 years, with the Japanese brand offering on and off-road options for motorcycle enthusiasts. Competitively-priced within the market, Yamaha is worth checking out, regardless if you’re looking to tear up the bitumen or the dirt track.

Yamaha’s road range includes Supersport, Sport Heritage, Sport Touring and Cruiser models, each with a subsequent range of models, with different aesthetics and features to suit all types of riders. For those more inclined to go off the beaten track, or after something to help around the farm, Yamaha’s off-road range includes Motocross, Enduro, Adventure and Agriculture models, each with a variety of additional features and functions to help you enjoy the ride.

Accessories can also be purchased via Yamaha’s website, allowing motorists to personalise their ride from the handlebars to the exhaust to suit their riding style and preferences, handy for those who are looking to stand out from the crowd.

  • With five stars for value for money, Yamaha was rated four stars for all other categories, including reliability, style and overall satisfaction.


A conglomerate across multiple industries, Japanese brand Honda has been manufacturing motorcycles since the 1950s, with the brand today producing various models for all types of riders. In addition to the traditional Sports, Touring and Cruiser models, Honda also manufacturers plenty of off-road options for those who like to get out of the city on the weekends, with Trail, Enduro and Competition bikes available.

Competitively-priced within the market, Honda offers the full specifications on each bike via its website, allowing you to compare engine sizes, transmission, as well as wheel base to ensure you find the bike that best fits your needs, with a Learners section also available to help those just starting out. Additionally, you can book test rides on the website, with merchandise additionally available online, helping you to make it a one-stop-shop for all your motorcycle needs.

  • Rated consistently across the board, Honda got three stars for all categories, including comfort, reliability and overall satisfaction.


Spread over various industries, Suzuki is well-known in the automotive sector, with the Japanese brand expanding into motorcycles in 1952. Today, its bikes are often seen on city streets, dirt tracks, as well as the racetrack.

With a road range that includes Supersport, touring, adventure and cruiser models, Suzuki offers models for both the motorcycle veteran and the beginner, with a number of Learner Approved bikes available. In its off-road range, Suzuki offers Motorcross, trail and dirt bikes, with options also available for those out on the property, with each range offering a number of models to choose from.

If you’re looking for a more personalised touch, Suzuki offers a number of accessories for both off-road and on-road bikes, including saddlebags, windscreen and décor kits, with merchandise similarly available if you’re looking for a new outfit to go with your new ride.

  • Suzuki was rated four stars for value for money, but scored three stars in all other categories this year, including reliability, handling, comfort and overall satisfaction.


Manufacturing motorcycles since the 1950s, Japanese brand Kawasaki follows other Japanese companies in producing bikes for city riding and off-road adventuring, while also frequently found on the racetrack.

If you’re looking for a ride for the city or long road trips, Kawasaki offers sport, touring and cruiser models, each with plenty of variety for riders to choose from. The Ninja is arguably Kawasaki’s most popular road bike, with the model available with plenty of grunt and variety. Similarly, if you’re looking for an off-road adventure, Kawasaki has plenty of dirt bikes and motocross options available, helping to make your next weekend getaway plenty of fun. Kawasaki also offers a Learner section, allowing those new to two-wheels an easy way to find their ideal set of wheels.

Additionally, Kawasaki provides accessories via its website, making it an ideal option if you’re looking to improve your wheels or you’re after a gift. With motorcycle accessories for both off-road and road models, Kawasaki offers clothing accessories for times when you’re both on and off your bike.

  • Scoring consistently across all categories, Kawasaki was rated three stars for areas including value for money, reliability and overall satisfaction.


While more well-known for its luxury vehicle range, BMW has been manufacturing motorcycles since the 1920s, offering sports, touring, roadster and adventure models, suitable for any riding occasion.

With plenty of models across all ranges, riders will be spoilt for choice if you’re after a BMW. Available at most motorcycle retailers, which can be found online, BMW’s motorcycles are generally more expensive than other competitors, but may be worth it if price isn’t an issue. While BMW may not be the brand for you if you’re looking for a pure off-road or dirt bike option, it is more suited for those looking to get away on longer road trips, as well as those who are after a daily commute.

BMW additionally offers a configuration option on select models, allowing riders to choose accessories and colour schemes to personalise their new wheels. While most alteration options are purely aesthetic, the configuration option would come in handy for those looking to create something unique.

  • Rounding out the results, BMW rated three stars across all categories, including handling, comfort and overall satisfaction.

Which motorcycle brand should I buy?

Motorcycles are something that many of us dream of buying at some point in our lives, whether it’s for a daily commute into work, to let loose on the dirt track, or to cruise through picturesque landscapes. Add in the thrill of acceleration and the sleek design, and many motorcycles will turn heads no matter where you ride. But when it comes to finding a model that best fits your personal tastes and budget, finding the right bike is a real challenge, particularly if you’re new to riding.

Ultimately, which brand and type of motorcycle you choose to ride out of the dealership with should come down to your personal preference, as well as your past experience riding two wheels. Riding veterans may be more inclined to look at comfort or a motorcycle suited to their riding style, while riding newbies may be more swayed by the look and style. As with any big purchase, finding a motorcycle that best suits you isn’t a process to be rushed into, with a bit of research and some test rides the best way to ensure that you not only score a deal, but score the bike that you’ll be excited to ride.

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Frequently asked questions

Canstar Blue commissioned I-view to survey 900 Australian motorcycle riders across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who currently own and have ridden a motorcycle in the last 3 years, excluding scooters and mopeds – in this case, 679 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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