* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised in March 2023 and published in March 2023.
Aussies have rated Campbell’s as the top brand in Canstar Blue’s latest soup ratings, with Campbell’s rated five stars for taste, texture and consistency, value for money, variety and range as well as overall satisfaction.
Our review compares soup on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which soup they think is best!
Respondents rate their satisfaction with their soup brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a soup brand as an individual score NOT a combined total of all criteria.
Taste: the soup tasted fresh, authentic and as expected given the flavour description (i.e. tomato, pumpkin, chicken noodle, etc.).
Texture & consistency: the texture and consistency of the soup was as expected given the flavour and type (i.e. smooth, not watery, etc.).
Value for money: the cost was reasonable given the quality and quantity of the soup.
Variety & range: there was a wide range of flavours available in the soup brand range.
Packaging convenience: the soup packaging made it easy to open or store.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
If there’s a brand name that’s synonymous with soups, Campbell’s would be the one on many Aussies’ lips. The iconic brand has been our go-to for winter warmers for more than 60 years, offering a feast of ready-to-serve canned soups. The different ranges include Country Ladle, Chunky Soup, Homestyle Soup and Soup For Kids. Campbell’s also caters to various dietary needs with gluten-free, low-fat, plant-based and meat-free products available. And if you’re in a rush, Campbell’s also has microwavable options available, ideal for when you need a quick warming up in the cooler months.
Campbell’s scored five-star reviews for most research areas, including taste, texture and consistency, value for money, variety and range, along with overall satisfaction. It was rated four stars for packaging convenience.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.