Butter is the unsung hero of any muffin, croissant, crumpet or toast. It’s the staple that pops up in all kinds of recipes, so you’re bound to have it stocked in your fridge ready to be whipped into action. As the backbone of our meals and desserts, butter needs to have the right blend of taste and value. But which brand is the bread to our butter? Our review spreads out the top butter brands on the market to find out.
Canstar Blue surveyed 1,945 Australians for their feedback on the butter brand(s) they’ve purchased from a supermarket or grocer within the last three months. Note: This does not include margarine or blended products.
Respondents rate their satisfaction with their butter brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
2. Beautifully Butterfully (ALDI)
3. Western Star
8. Just Organic (ALDI)
Devondale smoothed over a win with five-star reviews in multiple categories, including taste, texture and consistency, packaging convenience, variety and range, and overall satisfaction. Runner-up ALDI brand Beautifully Butterfully scored five stars for value for money and packaging convenience, while Western Star pulled its only top score for taste, alongside Lurpak and Mainland which also shared a win for texture and consistency.
Find more detailed information on our ratings methodology.
Easily recognisable thanks to the smiling blue cow, Devondale butter is hard to miss in the dairy aisle. The brand offers a range of butter options for both eating and cooking, including speciality products for those who hate nothing more than hard butter tearing their toast apart. These include traditional salted and unsalted options, as well as the Dairy Soft line consisting of original, salt-reduced and extra soft. Devondale sells butter in 250g, 500g and 750g packets and tubs, and you can expect to pay anywhere from $4 to $9.95, depending on the size. It’s important to note that Devondale is a strictly dairy brand, and doesn’t cater to vegans, or make butter products using seeds or oils.
Not all butter brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more brands to check out before making a purchase decision.
Did you know 37% of Aussies we surveyed have tried multiple brands and types of butter? Here’s a rundown of several options you can find:
Our latest survey found one in three Aussies (34%) eat butter every day, with the majority using the golden spread on toast (84%) or bread (72%). More than half of consumers also use butter as a baking ingredient (58%), or as an alternative to oil when cooking (32%). Our research found that most shoppers prefer to buy butter in a tub (50%), rather than as a block (26%), although many households buy both options.
Megan is Canstar Blue’s Home & Lifestyle Editor, leading the team that focuses on consumer products and services, ranging from supermarkets and groceries to home and personal appliances and retail stores. She interprets Canstar Blue’s bespoke research on the thousands of brands that we compare, rate and review, to help shoppers make better purchasing decisions.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Picture credits: stockcreations / Shutterstock.com, Stockcreations / Shutterstock.com, 4 PM production / Shutterstock.com, / Lim /shutterstock.com.
Here are the past winners from Canstar Blue’s butter ratings:
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