Best-Rated Butter

See Our Ratings Methodology.

Most Satisfied Customers | Lurpak

Aussies have rated Lurpak as the top pick in Canstar Blue’s latest butter ratings, with five-star reviews in taste, texture and consistency and overall satisfaction.

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How we rate butter

Our review compares butter on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which butter they think is best!

Canstar Blue surveyed 1,919 Australians for their feedback on the butter brand(s) they’ve purchased from a supermarket or grocer within the last three months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their butter brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

  • Overall satisfaction:measures consumer satisfaction with a butter brand as an individual score NOT a combined total of all criteria.
  • Taste: as expected and matched the flavour description on the packaging.
  • Value for money: the price of the butter was reasonable given the quality and quantity of the product.
  • Texture and consistency: as expected for the product.
  • Packaging: provided sufficient information about the product, was easy to use, easy to store and functional.
  • Variety & range: the butter brand offered a variety of product options.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Lurpak
  • Pure Valley
  • Beautifully Butterfully
  • Western Star
  • Mainland
  • Devondale
  • Bertolli
  • Woolworths
  • Coles

Find more detailed information on our ratings methodology.

1. Lurpak

Lurpak butter

Ratings result

Lurpak took out the top spot in this year’s butter ratings scoring five stars for overall satisfaction, taste and texture and consistency as well as four stars for value for money, packaging and variety and range.

Editor’s notes

Danish brand Lurpak has enjoyed a rise in popularity in recent years thanks to clever marketing and its distinct tangy flavour. Lurpak’s butter is made using lactic culture, which creates a tangy flavour favoured in European butter and sets it apart from other butters on Aussie supermarket shelves. Lurpak’s butter range includes butter blocks in 250g, 400g and 1kg sizes in lightly salted and unsalted, spreadable tubs of lightly salted and unsalted butter as well as a unique garlic butter.

2. Pure Valley

pure valley butter

Ratings result

Pure Valley scored five stars for packaging, and four stars for overall satisfaction, taste, value for money, and texture and consistency, as well as three-stars for variety and range.

Editor’s notes

Pure Valley is an Australian butter brand sold at Aldi, which includes both salted and unsalted blocks of butter. You can find varying sizes including 250g and 500g of both the salted and unsalted butters.

3. Beautifully Butterfully

beautifully butterfully

Ratings result

Beautifully Butterfully scored five stars for value for money and four stars in all other categories including overall satisfaction, taste, texture and consistency, packaging and variety and range.

Editor’s notes

Aldi’s Beautifully Butterfully is a spreadable blend that’s perfect for sandwiches, toast or crackers. Unlike traditional butters that only contain milk, the Beautifully Butterfully blends contain other ingredients, like canola oil, to make them spreadable straight from the fridge. Customers can buy the Beautifully Butterfully dairy blend in 500g tubs or the Beautifully Butterfully buttery spread in 1 kilogram tubs.

4. Western Star

western star butter

Ratings result

Western Star scored four stars in all categories: overall satisfaction, taste, value for money, texture and consistency, packaging, and variety and range.

Editor’s notes

Western Star is a popular brand of butter sold in major supermarkets across Australia. . Western Star’s range includes salted and unsalted butter, unsalted cultured butter,, original soft spreadables tubs, supersoft spreadable tubs and spreadable soft’n’less with 40% less salt tubs.

4. Mainland

mainland butter

Ratings result

Mainland scored five stars for taste, texture and consistency and variety and range, four stars for overall satisfaction and packaging and three stars for value for money.

Editor’s notes

Mainland is a New Zealand brand that produces a variety of butter blocks and spreadable butters. One of its key points of difference is that its spreadable butter is made with 100 percent pure butter, unlike many other spreadable butters that use oils and water to change the consistency. You can expect to spend between $3 to $8 for tubs and blocks of Mainland butter.

4. Devondale

devondale butter

Ratings result

Devondale scored a five stars for variety and range and four stars in all other categories:overall satisfaction, taste, value for money, texture and consistency and packaging.

Editor’s notes

Easily recognisable thanks to its smiling blue cow logo, Devondale butter is hard to miss in the dairy aisle. The brand offers a range of options, including l salted and unsalted butter blocks , as well as its Dairy Soft line of original, salt-reduced and extra soft spreads. Devondale sells butter in 250g, 500g and 750g packets and tubs, and you can expect to pay anywhere from $4 to $10 at the checkout.

4. Bertolli

bertolli butter

Ratings result

Bertolli scored five stars for variety and range, four stars for overall satisfaction, taste, value for money and packaging and three stars for texture and consistency.

Editor’s notes

Unlike other butter spreads, Italian-owned Bertolli uses oil as its main ingredient and boasts lower levels of saturated fat than traditional butter. The company produces two types of spread: Bertolli with butter and Bertolli classic. Customers can expect to pay between $4.50 and $6.50 for Bertolli spreads.

4. Woolworths

Woolies butter

Ratings result

Wooloworths scored four stars rating for value for money and three stars in all other categories: overall satisfaction, taste, texture and consistency, packaging and variety and range.

Editor’s notes

Woolworths’ essentials brand sells salted and unsalted blocks of butter made with 100 percent milk. Blocks come in 250g and 500g varieties with packaging conveniently marked in 50g increments for easy measuring for cooking. You can expect to pay $3 to $5 for woolworths butter blocks.

4. Coles

coles butter

Ratings result

Coles scored four stars for value for money and three stars in all other categories, including overall satisfaction, taste, texture and consistency, packaging and variety and range.

Editor’s notes

Coles sells three varieties of butter: Coles butter, Coles Australian butter, Coles spreadable dairy blend. Both types of butter are made using 100 percent milk, with the key difference being the Coles Australian butter is made with Australian milk. Coles spreadable butter is made with additional ingredients, such as canola oil, to achieve a spreadable consistency. Blocks come in 250g and 500g portions and customers can expect to pay from $3 to $8 for all varieties.

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Compare more products featured in our Most Satisfied Customers Awards

Meet our consumer experts

Kate King: Home & Lifestyle Content Producer


This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.

Meet the Editorial Team

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

Meet the Research Team


Past ratings

Here are the past winners from Canstar Blue’s butter ratings:

  • 2023: Devondale
  • 2022: ALDI Beautifully Butterfully
  • 2021: Duck River
  • 2020: ALDI Beautifully Butterfully
  • 2019: ALDI Beautifully Butterfully
  • 2018: ALDI Beautifully Butterfully
  • 2017: ALDI Beautifully Butterfully
  • 2016: ALDI Beautifully Butterfully


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