Review butter from Devondale, Duck River, Lurpak, Mainland, Western Star, Allowrie, Black & Gold and the supermarket giants ALDI, Coles and Woolworths based on texture, taste, packaging, ease of spreading, value for money and overall satisfaction.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order. Canstar Blue research finalised in February 2018, published in March 2018.
Most Satisfied Customers | ALDI Beautifully Butterfully
For the third year in a row, ALDI Beautifully Butterfully has topped our customer satisfaction ratings for butter. It got five-star reviews for overall satisfaction, packaging design and value for money, as well as four stars for texture, taste and ease of spreading.
Good spread: ALDI still on top for butter
As the unsung hero of the kitchen, butter brings a whole lot of hearty love to any muffin, cake or tart. It’s the ingredient that pops up in all kinds of recipes, so you’re bound to have it stocked in your fridge ready for action. As the backbone to your meals and treats, butter needs to have the right blend of taste and value – so which brand do shoppers love most from the dairy aisle?
Every year, Canstar Blue surveys thousands of Australian consumers to find out exactly what they think of the food staples they buy week in week out, based on a number of factors. This year, more than 2,000 shoppers rated the brand of butter they’ve most recently purchased and ate. While 10 brands made it to this year’s rating, only ALDI’s Beautifully Butterfully butter received five stars from consumers for overall satisfaction. It’s the third year in a row that ALDI has topped this food category, adding to its success this year with fresh milk, long life milk and multigrain bread.
In our butter review, the 10 brands were also rated on texture, taste, packaging, ease of spreading and value for money.
In addition to overall satisfaction, ALDI earned five stars for its packaging and value for money. Furthermore, it received four stars for texture, taste and ease of spreading.
Duck River was the only brand to receive five stars for taste and texture, while Mainland was the only brand to receive five stars for ease of spreading. However, both had to settle for four stars in the most important category.
Devondale, Lurpak and Western Star also rated four stars for overall satisfaction.
Allowrie, Black & Gold, Coles and Woolworths received just three stars overall.
Perhaps the most striking outcome from this year’s review is the gulf in satisfaction between ALDI butter and that from supermarket rivals Coles and Woolworths, which both rated just three stars in most areas. And while some big name brands performed better with regards to taste, texture and ease of spreading, consumers who buy ALDI’s butter are overall happier with their purchase. Perhaps the expectations of shoppers are a little lower given the relatively cheap price of ALDI’s butter, or perhaps the supermarket chain has once again struck that perfect balance between quality and value. You decide.
About the winner – ALDI Beautifully Butterfully Butter
ALDI’s Beautifully Butterfully Butter is offered in two types – salted and unsalted. The salted butter is claimed to have no artificial colours or preservatives, while the unsalted butter is said to be perfect for cooking and baking. Designed with new sleek packaging, ALDI’s standard butter sizes are 250g and 500g for both variants.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten butter (excluding margarine or blended products) from a supermarket or grocer within the last three months – in this case, 2,039 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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