Butter Ratings

Good spread: ALDI still on top for butter

As the unsung hero of the kitchen, butter brings a whole lot of hearty love to any muffin, cake or tart. It’s the ingredient that pops up in all kinds of recipes, so you’re bound to have it stocked in your fridge ready for action. As the backbone to your meals and treats, butter needs to have the right blend of taste and value – so which brand do shoppers love most from the dairy aisle?

Every year, Canstar Blue surveys thousands of Australian consumers to find out exactly what they think of the food staples they buy week in week out, based on a number of factors. This year, more than 2,000 shoppers rated the brand of butter they’ve most recently purchased and ate. While 10 brands made it to this year’s rating, only ALDI’s Beautifully Butterfully butter received five stars from consumers for overall satisfaction. It’s the third year in a row that ALDI has topped this food category, adding to its success this year with fresh milk, long life milk and multigrain bread.

In our butter review, the 10 brands were also rated on texture, taste, packaging, ease of spreading and value for money.

• In addition to overall satisfaction, ALDI earned five stars for its packaging and value for money. Furthermore, it received four stars for texture, taste and ease of spreading.
• Duck River was the only brand to receive five stars for taste and texture, while Mainland was the only brand to receive five stars for ease of spreading. However, both had to settle for four stars in the most important category.
• Devondale, Lurpak and Western Star also rated four stars for overall satisfaction.
• Allowrie, Black & Gold, Coles and Woolworths received just three stars overall.

Perhaps the most striking outcome from this year’s review is the gulf in satisfaction between ALDI butter and that from supermarket rivals Coles and Woolworths, which both rated just three stars in most areas. And while some big name brands performed better with regards to taste, texture and ease of spreading, consumers who buy ALDI’s butter are overall happier with their purchase. Perhaps the expectations of shoppers are a little lower given the relatively cheap price of ALDI’s butter, or perhaps the supermarket chain has once again struck that perfect balance between quality and value. You decide.

About the winner – ALDI Beautifully Butterfully Butter

ALDI’s Beautifully Butterfully Butter is offered in two types – salted and unsalted. The salted butter is claimed to have no artificial colours or preservatives, while the unsalted butter is said to be perfect for cooking and baking. Designed with new sleek packaging, ALDI’s standard butter sizes are 250g and 500g for both variants.

You may also be interested in our ratings for:

• Eggs
• Margarine
• Block Cheese
• White Bread

And while you’re writing out your grocery list, why not check out our customer ratings for online grocery shopping websites.

Online Grocery Shopping Reviews