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Department Store Christmas Awards 2021

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Christmas is the most magical time of the year (besides the scorching temperatures Down Under). It’s an occasion for loved ones to reunite, overindulge in Christmas ham (and maybe beer and wine), tell bad jokes, and blast holiday jingles until someone cracks it. That about sums it up?! To help make the festive season even merrier (and easier on your sanity and budget), Canstar Blue has produced a guide to the best-rated Christmas products.

To do this, we’ve surveyed more than 2,300 Australian consumers for their feedback on the Christmas items they’ve purchased from a department store and used within the last year. This includes gift wraps & cards, Christmas decorations, lights, trees, and crackers & bon bons. Our Department Store Christmas Awards feature popular retailers like Kmart, Big W, Target, Myer, as well as David Jones in some categories.

If you’re looking to nail your Christmas festivities without breaking the bank, our guide should help shed some Christmas lights on which brands offer the complete package of quality and value.


Best-Rated Christmas Trees – Big W

Did you know one in ten Aussies (9%) buy a new artificial Christmas tree every year? If you’re in the market for a new centerpiece to impress your folks, our consumer ratings found Big W was rated best for Christmas trees, achieving five-star reviews for quality, design, variety, value for money, and overall satisfaction. Kmart ranked second after rating best for value for money and variety, while Target came in third with five stars for quality and range. Myer finished last with three stars in most categories.

Christmas tree


Best-Rated Christmas Lights – Kmart

Our research found that 15% of people struggle with untangling Christmas lights every year. To avoid getting twisted with your next festive display, our consumer ratings revealed Kmart was rated best for Christmas lights with five-star reviews across all categories. These include quality, design, variety, value for money, and overall satisfaction. Myer and Target came in second and third place respectively, both also scoring full marks for quality. Big W finished last with three stars for overall satisfaction.

Christmas lights


Best-Rated Christmas Decorations – Target

Are you in the same camp as the 38% of people who decorate their Christmas tree and home interior every year? Our consumer ratings found Target was rated best for Christmas decorations after receiving five stars for quality, design, variety, and overall satisfaction. Kmart and Big W got second and third place respectively, with both department stores rating best for value for money and Kmart additionally scoring top marks for design, alongside David Jones which landed in fourth place. Myer finished last with three stars in most categories.

Christmas tinsel


Best-Rated Christmas Gift Wraps & Cards – Kmart

With a third of consumers (30%) recycling gift wrapping, bags, bows, and ribbons from Christmas, it’s important to find the right packaging for your gifts if you want them to last past the season. Our consumer ratings revealed Kmart was rated best for Christmas gift wraps and cards, as the only department store to rate five stars in any and all categories. These include quality, design, variety, value for money, and overall satisfaction. Big W and Target ranked second and third respectively with four-star reviews across the board, while Myer once again bottomed out with three stars overall.

Christmas gift wraps & ribbons


Best-Rated Christmas Crackers & Bon Bons – Kmart

A whopping 54% of Aussies we surveyed use and read jokes from Christmas crackers and bon bons, so finding the right ones to add to your place settings is important. Our consumer ratings revealed Kmart was rated best for Christmas crackers and bon bons with five-star reviews in all categories, namely for quality, design, variety, value for money, and overall satisfaction. Big W came in second place with top marks for design and variety, while Myer placed third with five stars for quality, alongside Target which landed in fourth place.

Christmas bon bons


How much do Aussies spend at Christmas?

Our survey revealed Aussies spend an average of $53 on festive decorations, roughly $152 on food and drinks at Christmas, and a whopping $450 on gifts for family and friends. Adding up all those costs means Aussie households are forking out as much as $655 at Christmas each year!

Here are some tips and tricks consumers who took our survey shared to help reduce their Christmas bills:

  • Two in five (40%) serve a mix of supermarket-branded and home-baked or cooked Christmas foods
  • Over a third (35%) ask guests to bring a plate of food and their own drinks (40%)
  • One in three (30%) set a spending limit on gifts for each person
  • 41% reuse the same Christmas decorations every year

About the author of this page

Megan Birot

This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.

Supermarket Christmas Awards

Frequently Asked Questions

Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used department store branded Christmas products in the last year. (Note: this refers to non-perishable products like wrapping paper, Christmas decorations, lights, trees, crackers, etc.) – in this case, 2,304 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.