Fact Checked
Appliances Online whisks into 1st place in kitchenware retailer ratings
If you’re feeling the heat navigating kitchen shops or the kitchenware section of your local store, you’re not alone. In fact, two-fifths of Aussies (40%) we surveyed said they’ve made an impulse purchase when visiting a kitchenware store, while 36% said they often spend more than planned when in-store. Whether you’re undertaking a kitchen renovation, looking to update your old cookware or simply want a new set of Japanese knives for your next barbecue, finding the right kitchen supply store will save you a heap of stress, time and money.
That’s where we can offer some guidance. Canstar Blue has surveyed more than 860 consumers who’ve purchased a product from a kitchenware retailer (in-store or online) in the last 12 months for feedback on their experiences − good or bad. Respondents rated retailers on their product range, store layout (if applicable), customer service, deals and specials, comparative prices, website, value for money and overall satisfaction. Those that received the minimum required survey sample size of 30 responses are included in our results.
Appliances Online was rated the best kitchen retailer, ahead of big names like Robins Kitchen and Myer, as well as Kmart. The online retailer was awarded the only five-star review of overall satisfaction, plus top marks in almost every other category!
Best Kitchenware Retailers

Here are the best kitchenware retailers in Australia, as rated by consumers in Canstar Blue’s inaugural review:
- Appliances Online
- Kmart
- Myer
- Big W
- Kitchen Warehouse
- Target
- Robins Kitchen
- House
Appliances Online topped our ratings of kitchenware retailers, achieving five stars for product range, customer service, deals and specials, website, value for money and overall satisfaction. Runner-up Kmart rated best for value for money and prices compared to other retailers, while Kitchen Warehouse scored five stars for customer service.
About the Winner – Appliances Online

As the name suggests, Appliances Online is an Australian online retailer which sells homewares, white goods and appliances exclusively online. The brand is a subsidiary of the Winning Group, which includes Winning Appliances, Winning Services and Home Clearance. Appliances Online offers discounts on a wide range of kitchen, laundry, heating and cooling appliances, as well as electronics, BBQs, fitness equipment, health and beauty gadgets, and sales on pretty much everything else you may need for your home. The online retailer also recently expanded its homewares offering with mattresses, bedding, and home office equipment.
Appliances Online is best known for offering cut-price appliances from premium brands like Samsung, LG and Smeg, as well as from cheaper brands like Asko, CHiQ and Euromaid. Each product and brand category on the Appliances Online website can be filtered by popular picks, premium selection, highest-rated products and biggest percentage discount off the recommended retail price (RRP), so there’s something for every taste and budget. Besides quality products and competitive pricing with a price match guarantee, Appliances Online also offers free next-day delivery, free removal and recycling of old products and 24/7 Australian customer support.
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- Appliances Online was rated five stars for its product range, customer service, deals and specials, website and store layout, value for money and overall satisfaction. It also got a solid four stars for comparative prices.
What can you buy from a kitchenware retailer?
Whether in-store or online, kitchen retailers typically stock everything you may need for your kitchen, including appliances and sometimes even homewares. Here are the most common items purchased by people who shopped at a kitchen store, according to our survey:
- Cookware (i.e. pots, pans, cooking dishes, etc.): 36%
- Kitchen gadgets (i.e. garlic crushers, peelers, etc.): 30%
- Utensils (i.e. spatulas, wooden spoons, tongs, etc.): 33%
- Knives: 25%
- Chopping boards: 23%
- Mixing bowls: 18%
- Glassware: 18%
- Cutlery: 15%
- Crockery: 15%
- Measuring utensils: 13%
About the author of this page

This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.
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Picture credits: Grand Warszawski/Shutterstock.com.