Not getting value for money from your batteries? Compare brands with our customer satisfaction ratings and decide which ones are right for your TV remote…
* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in July 2015, published in September 2015.
See our Ratings Methodology.
In an increasingly high-tech, digital world, some of our earliest and most simple technological achievements still play an important role in life, including the humble household battery. No Christmas morning would be complete without a rush to find batteries for a children’s toy, and we’ve all felt the frustration of not being able to change the television channel…! Radios, cameras, lights, clocks, games consoles and all manner of remote controls still rely on standard battery power, making them a necessity in every home.
And with so many brands to choose from – particularly at the end of supermarket aisles – how do you know which ones spark the perfect balance between battery life and value for money?
Well, Canstar Blue sought to find the answer by asking more than 1,600 Australian adults about the batteries they purchased in the last month. We’re able to report that ALDI’s Activ Energy has beaten the big battery names to come out on top for overall customer satisfaction. Make sure you check out the above table to see our full results.
Some people are wise enough to keep a drawer packed full of batteries to avoid any dead remote-disasters, while others might find they need to pick up a pack or two on an almost weekly basis.
Estimates suggested that the average household will be using 20 to 60 standard batteries at any one time, so it stands to reason that some will need replacing every so often. So if you have the option to buy something once, rather than every week or month, doesn’t it make sense to do it? It sounds like a no-brainer, but rechargeable batteries definitely split opinion.
Just 13% of our survey respondents said they use rechargeable batteries, which suggests that many people simply don’t consider the extra cost of investing in them to be worth their while. The process of actually recharging the batteries might be another put-off for some, when it’s fairly easy to pick up another pack when you do your weekly shop at the supermarket. But is that just a waste of money when recharging your old batteries is pretty much like getting new batteries for free?
Most households could probably think of several small areas in which they could save a few dollars just by being a bit more frugal; things like turning light switches off when you leave a room; getting a better deal on your mobile phone plan; or just using the correct amount of laundry detergent instead of ‘winging it’. Maybe investing in rechargeable batteries is another area to save that we’ve been overlooking? A study by The Simple Dollar found an average household could save in the region of US$77 each year (AUD$108, at time of print) by using rechargeable batteries instead of non-rechargeable ones, but only after 3 years and an initial expenditure of around US$145 on start-up costs (AUD$203).
The research is fascinating, but also mind-boggling. If you have the time and patience to do your homework, the site definitely leans towards rechargeable batteries as a wise move in the long-run.
And slowly but surely, in light of increasing environmental awareness, the tide seems to be turning in favour of rechargeable batteries – some of the world’s biggest sellers of traditional batteries, Duracell and Energizer, are now competing to offer the most efficient rechargeable batteries and chargers. The big question now is whether or not consumers can be convinced to change their habits.
If you’re not keen on the idea of rechargeable batteries, you might be interested to know about the environmental impact of throwing out your used ones. Each year, more than 300 million household batteries are thrown out with ordinary waste and a staggering 8,000 tons of batteries end up in landfill sites, according to Planet Ark. That’s why it’s important that consumers take responsibility for their own actions and make an effort to recycle them.
Our award winner, ALDI, is one company making an effort to change habits, teaming up with Planet Ark to provide a free recycling service for household batteries in every store across Australia. You can do your bit by dropping used AA, AAA, C, D or 9V batteries – both rechargeable and non-rechargeable – into the dedicated recycling bins at the front of ALDI stores. And it’s not just for ALDI’s own brand batteries that you can drop in. Since it was launched in 2012, the initiative has seen more than 55 tons of batteries recycled.
ALDI’s private label supermarket products are proving a big hit with Australian consumers – and it can now add its Activ Energy-branded batteries to the list. Packs range in size from 4 to 50, so you’ll be able to keep a drawer well-stocked for when you need them.
With the help of its fluffy bunny, Duracell has become one of the world’s most recognisable brands and biggest sellers of household batteries. Duracell produces every size of battery you could possibly need for your home, including a number of rechargeable options. It promises the longest lasting batteries, which you’ll most commonly find in small packs of 4.
Energizer says it’s on a mission to provide consumers with solutions to their portable power needs better than anyone else. It provides an extensive range of batteries for all household appliances and now claims the world’s first high-performance AA battery made with recycled batteries, EcoAdvanced.
Eveready batteries are another familiar sight at the end of supermarket aisles. It says the name Eveready stands for trust and reliability and its products are an affordable and dependable solution to power needs. It also has a range of rechargeable batteries, which it says brings a whole new meaning to the world value.
Panasonic has a wide range of alkaline, zinc carbon and rechargeable batteries. It says its Evolta alkaline batteries were developed to meet the power needs of today’s electronic appliances and are highly energy efficient, meaning less impact on the environment. Panasonic’s Everyday range provides reliable and dependable power at an excellent price versus quality ratio, it says.
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used batteries in the last month – in this case, 1,681 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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Battery Reviews - September 8th
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