Multipurpose Cleaners


Compare multipurpose cleaners from Coles, ALDI, White King, Pine O Cleen, Ajax, Dettol, Earth Choice, Windex, Jif, Orange Power, Easy Off BAM and Organic Choice on effectiveness, value for money, ease of use, smell, packaging design, environmental friendliness and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Coles Ultra

Coles Ultra has topped Canstar Blue’s 2019 multipurpose cleaner awards, scoring five-star reviews for value for money, ease of use and overall customer satisfaction.

Coles Ultra has the edge in multipurpose cleaner ratings

Many of us work hard to keep our homes spick and span, but it doesn’t require countless hours of elbow grease to keep on top of things. From the kitchen to the bathroom and everywhere in between, a little regular cleaning should keep your home nice and healthy, as long as you have the right cleaner! Take a walk down your local supermarket cleaning aisle and you’ll see more space dedicated to multipurpose cleaners than any other type of household cleaner. Why? Because most of us like to have at least one bottle within easy reach at home to take care of spills, both large and small. So, which are the highest rated?

To find out, we surveyed more than 1,600 Aussie consumers who have bought and used a multipurpose cleaning product over the last six months, and asked for their views regarding its effectiveness, value for money, ease of use, smell, packaging design and environmental friendliness. No fewer than 14 different brands received the minimum sample size to be included in the final ratings, but only one earned five stars for overall satisfaction – Coles Ultra. The supermarket chain’s premium private label offering – but still cheaper than most other brands on the shelves – also recorded top marks for ease of use and value for money. It got four stars for effectiveness, smell, packaging design and environmental friendliness.

Best-Rated Multipurpose Cleaners

Canstar Blue’s 2019 multipurpose cleaner ratings saw 14 brands compared. Here are the top 10 rated in the following order for overall customer satisfaction:

  • 1st Coles Ultra
  • 2nd ALDI Green Action
  • 3rd White King
  • 4th Pine O Cleen
  • 5th ALDI Powerforce
  • 6th Ajax
  • 7th Dettol
  • 8th Earth Choice
  • 9th Windex
  • 10th Jif

ALDI Green Action, White King, Pine O Cleen, ALDI Powerforce, Ajax, Dettol, Earth Choice, Windex, Jif and Orange Power all got four stars on overall customer satisfaction, while Coles, Easy Off BAM and Organic Choice got three stars apiece. There were some other results of note, including White King being the only brand to get five stars on effectiveness, and Earth Choice being the only one to receive five stars on environmental friendliness. Pine O Cleen and Orange Power got five stars on smell, while Ajax and Windex were the only two to get top marks for packaging design, with Windex also picking up a five-star rating for ease of use.

How to find a good multipurpose cleaner

Multipurpose Cleaners

The supermarket private labels seem to be climbing the ladder for multipurpose cleaners, with Coles Ultra and ALDI Green Action taking first and second places respectively in this year’s comparison. This may be enlightening news to some readers who always buy the same brand of cleaners, or just pick up whichever product happens to be cheapest at the time. Our survey shows Aussies are split down the middle in this regard, with 48% of survey respondents admitting that they always buy the same brand, while the same number (48%) always go for the cheapest option.

What do we really want from a multipurpose cleaner? Our research identified the following drivers of overall satisfaction:

  • Effectiveness: 42%
  • Value for money: 22%
  • Ease of use: 16%
  • Smell: 8%
  • Packaging design: 7%
  • Environmental friendliness: 6%

Effectiveness is naturally the biggest factor for consumers when it comes to multipurpose cleaners. Interestingly, 62% of respondents noted that they trust supermarket label cleaning products to do a good job. And considering that 89% have tried multiple multipurpose cleaners, it can clearly be tough finding the right one for you. In addition, our survey also revealed that 43% of consumers use gloves or protective gear when cleaning their home, while more than half (53%) buy cleaning products that don’t trigger allergies or irritations.

Multipurpose Cleaners Compared

Here is an overview of the 14 brands in this year’s multipurpose cleaner review.

Coles Ultra


Supermarket giant Coles offers trigger sprays, cream cleaners and wipes in its line-up. The Coles lemon scented multipurpose cleaners offer a more affordable alternative to the big-name brands. There’s also an orchid-scented spray available for those looking for a floral smell. The ‘premium’ private label Coles Ultra received five stars for overall satisfaction in 2019, as well as value for money and ease of use, with four stars in all other categories.

ALDI Green Action

ALDI Green Action

ALDI is a favourite with many consumers for a variety of products, from multigrain bread to ice cream. In the multipurpose cleaner space, ALDI offers a Green Action Eucalyptus spray. It comes in a 500ml bottle and is claimed to be specifically formulated to be environmentally friendly, whilst not compromising on performance. It’s stated to be made from plant-derived ingredients, phosphate free, safe to use in septic tanks, packaged in recyclable material and biodegradable. ALDI Green Action was rated four stars across all research categories.

White King

White KingMulti

Best-known for its powerful bathroom and laundry bleaches, White King also has a multipurpose cleaner in its wide range. The thick multipurpose bleach gel is said to be a hospital-grade disinfectant designed for a range of surfaces. White King was a bit of a mixed bag in this year’s review, earning four stars on overall satisfaction as well as value for money, ease of use and packaging, with the sole five-star rating for effectiveness in this year’s review. However, it got just three stars on smell, and only two stars on environmental friendliness.

Pine O Cleen


Pine O Cleen offers disinfectant liquid, sprays and wipes within its range. These are claimed to kill 99.9% of germs and come in a variety of scents, including lemon lime, lavender and eucalyptus, just to name a few. Its multipurpose cleaners achieved four stars for overall customer satisfaction, as well as for most other variables, along with a five-star rating for smell, but three stars on environmental friendliness.

ALDI Powerforce

ALDI Powerforce

Budget grocery chain ALDI is earning a solid reputation for its household cleaning products and its range of multipurpose cleaners is clearly no exception. The second of ALDI’s multipurpose cleaner brands is Powerforce. It’s a hypoallergenic spray in a range of fragrances, such as ‘Lemon Zest’ and ‘Orange Tang’. This year, it earned four stars for overall customer satisfaction and all other rated categories. It’s worth pointing out that ALDI has topped another cleaning category this year – oven cleaners.



A brand in Colgate-Palmolive’s swag, Ajax has a large range of products and also features strongly for multipurpose cleaners. Ajax comes with lemon, lavender & citrus, plus vanilla & berries scents for its sprays, with more traditional cream cleansers and powder cleansers also available. But for maximum convenience, Ajax also has the Spray n’ Wipe formula with its single-use multipurpose wipes. The brand achieved a solid four stars in most categories, with three stars on environmental friendliness and five stars on packaging design.



Perhaps best-known for its soaps and sanitisers, Dettol also comes up reasonably strong for its surface multipurpose cleaner. Its lime and mint scent helped it to earn four stars for smell, with the brand also earning four stars across most other categories, but three stars for packaging design and environmental friendliness. In addition to its easy-spray multipurpose cleaner, Dettol also boasts some attractive, disinfectant multipurpose cleaning wipes with an apple scent.

Earth Choice

Earth Choice

Part of the Nature’s Organics group, Earth Choice multipurpose spray contains no chlorine or ammonia, and its ingredients are plant-based. It’s also safe for grey water and septic tanks, with the bottle made from 100% recycled PET plastic. Earth Choice performed well again this year, scoring four stars in most categories, and a stand-out five stars for environmental friendliness. However, it got just three stars on effectiveness.



Windex is best-known for its window and glass cleaning products, but it also produces a multipurpose cleaning spray. The Windex Surface & Glass Multi-Purpose Cleaner is suitable for most surfaces, leaving a streak-free shine, according to the brand. It received four stars for overall satisfaction this year, as well as for effectiveness. It rated five stars on ease of use and packaging design, but dropped down to three stars on value for money, smell and environmental friendliness.



Jif represents a fairly solid all-rounder. However, its multipurpose cleaners are all creams rather than sprays. That hasn’t put off Aussies from rating Jif’s cream cleaners well alongside the more common spray products. Jif earned four stars for overall satisfaction, effectiveness and value for money. For all other variables – ease of use, smell, packaging design and environmental friendliness – Jif was rated three stars apiece.

Orange Power


Orange Power began from the discovery of the cleaning applications of orange oil from discarded peels. This gives the Orange Power range its distinctive and refreshing orange scent. The palm-oil free brand, owned by Aware Environmental, offers its multipurpose cleaner in a recyclable spray bottle. It proved a solid performer, earning four stars for overall satisfaction and ease of use. It was five stars on smell, suggesting consumers enjoy its zesty scent, with three stars for all other categories.



Coles offers household staples at low prices. In the multipurpose cleaner department, the Coles Cloudy Ammonia comes in a 1L bottle ready to dilute with water to make a multipurpose spray or applied as-is for more heavy-duty cleaning applications. Coles received three stars for overall satisfaction and most other ratings categories this year, but was rated four stars on value for money and ease of use.

Easy Off BAM

easy off bam cleaner

Easy Off BAM Power Degreaser Cleaner comes in a 500mL spray bottle to remove everyday mess as well as stains, grease and baked on food, making it suitable for most household surfaces. This year, Easy Off BAM earned a mix of three and four-star ratings across the board. Its four-star ratings were achieved in regards to effectiveness and product design, but three stars were recorded for overall satisfaction and all other categories. You certainly can’t miss its colourful design on supermarket shelves.

Organic Choice

organic multipurpose

Organic Choice is a palm-oil free brand owned by Aware Environmental. It offers a multipurpose cleaner trigger spray (500ml) and multipurpose wipes (100 pack). These come with a zesty citrus fragrance of organic essential oils. Its wipes are stated to be formulated to remove food stains, tough oil, fat and grease, leaving a streak free finish on your surface whether its granite, stone or marble. All products are SLES & SLS free, surface safe, non-toxic, plant based and readily biodegradable. Organic Choice got three stars for overall satisfaction and for most other variables, except on packaging design and environmental friendliness, where it scored four stars.

Other Cleaner Ratings

Online Grocery Shopping Reviews

Picture credits: FotoAndalucia/

Frequently asked questions

Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used a multipurpose cleaning product in the last 6 months – in this case, 1,671 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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