Multipurpose Cleaners Compared

Compare multipurpose cleaners from Gumption, Pine O Cleen, Dettol, Ajax, Jif, ALDI Power Force, Coles Ultra, Windex and more on their effectiveness, ease of use, smell, environmental friendliness, packaging design, value for money and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Gumption

Gumption took the lead in Canstar Blue’s latest multipurpose cleaners review, rating best for overall satisfaction. It also earned five stars for effectiveness, ease of use, packaging design and value for money!

Fact Checked Fact Checked

Gumption scrubs up best in multipurpose cleaners review

Many of us work hard to keep our homes spick and span, but it doesn’t require countless hours of elbow grease to keep on top of things. From the kitchen to the bathroom and everywhere in between, a little regular cleaning should keep your home nice and healthy, as long as you have the right cleaner! Take a walk down your local supermarket cleaning aisle and you’ll see more space dedicated to multipurpose cleaners than any other type of household cleaner. Why? Because most of us like to have at least one bottle within easy reach at home to take care of spills, both large and small. So, which are the highest-rated brands in the eyes of consumers?

To find out, we surveyed more than 1,500 Australians for their feedback on the multipurpose cleaning product(s) they’ve purchased and used in the last 12 months. Respondents scored brands on effectiveness, ease of use, smell, packaging design, environmental friendliness, value for money and overall satisfaction. Those that met the minimum sample size (30 responses) are included in our ratings.

Gumption cleaned up best in our latest review, scrubbing up five-star reviews in the majority of categories ─ including overall satisfaction.

Best Multipurpose Cleaners

Best multipurpose cleaner review

Here are the best multipurpose cleaners in Australia, as rated by consumers in Canstar Blue’s 2021 review:

  1. Gumption
  2. Pine O Cleen
  3. Dettol
  4. Strike
  5. Earth Choice
  6. Jif
  7. Ajax (including Spray n’ Wipe)
  8. ALDI Power Force
  9. Windex
  10. Coles Ultra
  11. White King
  12. ALDI Green Action

Gumption wiped out the competition after achieving the only five-star review for overall satisfaction. Most other brands landed on four stars, except Coles Ultra, White King and ALDI Green Action which all got three stars overall.

Pine O Cleen got the edge in terms of smell, earning full marks, and scored an additional five stars for ease of use and packaging design. Earth Choice saw the same result for environmental friendliness.

What makes a good multipurpose cleaner?

What is the best multipurpose cleaner?

Australians use multipurpose cleaners fairly regularly, with our survey revealing respondents typically use them on a daily (40%) or weekly (39%) basis, so it’s important to find something that’s not only effective at getting rid of dust, dirt and other nasty particles, but also easy to use. Our research found that most people prefer to pick up spray varieties, (76%), rather than creams (8%) or wipes (7%).

In terms of what consumers look for in a multipurpose cleaner, our survey shows these are the biggest drivers of overall customer satisfaction:

  • Effectiveness: 28%
  • Ease of use: 19%
  • Value for money: 19%
  • Packaging design: 13%
  • Smell: 12%
  • Environmental friendliness: 9%

We also found that most Aussie shoppers are creatures of habit and usually opt for the same brand (35%), although nearly a third (28%) buy whichever multipurpose cleaner is cheapest or on special at the supermarket.

Multipurpose Cleaners


Gumption multipurpose cleaner review

Gumption has arguably been the go-to multipurpose paste cleaner for many Aussie households for more than 60 years. According to the brand, this is partly thanks to its unique soap formulation containing abrasive beads which break down and lift stains, grease and grime from surfaces. Claimed to be free from bleach and harsh chemicals, the Gumption multipurpose cleanser is suitable for natural and stone benchtops, laminates, baths, basins, tiles, stovetops, ovens, pots, pans and stainless-steel sinks.

  • Gumption impressed in the majority of categories, earning five-star reviews for effectiveness, ease of use, packaging design, value for money and overall satisfaction. It got four stars for environmental friendliness and three stars for smell.

Pine O Cleen

Pine O Cleen multipurpose cleaner review

For households that need more than a 500ml or 750ml trigger spray to get the job done, then you might want to check out Pine O Cleen’s 5L hospital-grade Antibacterial Disinfectant. It’s claimed to offer 24-hour germ protection and kill up to 99.9% of germs, and contain essential oils for a lasting fresh fragrance.

Pine O Cleen also offers its Simply Multipurpose Cleaner range, which includes plant-based sprays that are supposedly up to two times more powerful than the brand’s previous trigger sprays. Free from bleach or dye, these are said to be suitable for the kitchen and bathroom as well as pet areas and children’s items such as high chairs, changing tables, plastic toys, cribs, strollers and booster seats.

  • Pine O Cleen received five stars for ease of use, packaging design and smell. It got four stars for effectiveness, value for money, environmental friendliness and overall satisfaction.


Dettol multipurpose cleaner review

Perhaps best known for its soaps and sanitisers, Dettol is also popular for its range of multipurpose cleaners. It offers several products, including the Dettol Multipurpose Disinfectant Trigger Spray. This household antibacterial surface cleanser is said to kill up to 99.9% of germs and remove 90% of allergens such as pollen particles and pet dander. It’s especially recommended for surfaces where food is prepared, eaten and stored. Dettol also sells the Dettol Healthy Clean Multipurpose Trigger Spray in Lemon & Lime, Crisp Apple and Fresh Lavender. These can be used around the kitchen and bathroom as well as in septics.

  • Dettol rated four stars in the majority of research categories, such as effectiveness, ease of use and overall satisfaction. The only exception was value for money, where it got three stars.


Strike multipurpose cleaner review

Strike is a budget brand of household cleaning products, exclusive to Woolworths. The Strike Multipurpose Cleaner comes in either a spray or cream variety. There are two 750ml spray trigger bottles available, including Vanilla & Pomegranate and Citrus Blossom. Both are said to kill up to 99.9% of germs and provide a hypoallergenic fragrance. The Strike Crème Cleanser comes in a smaller 375ml bottle and is suitable for kitchen and bathroom surfaces and whitegoods. It can also be used on chrome, stainless-steel and enamel surfaces. You can get any of these products for under $2.

  • Strike scored four stars across most of the board, including for effectiveness, smell, ease of use, packaging design, value for money and overall satisfaction. It got three stars for environmental friendliness.

Earth Choice

Earth Choice multipurpose cleaner review

Part of the Nature’s Organics group, Earth Choice has a wide range of eco-friendly cleaning products to pick from. Its Multipurpose Spray is stated to be made from plant-based ingredients, allowing you to remove dirt and grime without harsh fumes. It’s recommended for benchtops, sinks, cooktops, baths, basins, showers tiles, toilets, walls and vinyl surfaces. Similar to other Earth Choice products, this multipurpose spray is claimed to be greywater and septic safe.

  • Earth Choice rated best for environmental friendliness, achieving five stars. It also received four stars for effectiveness, smell, packaging design and overall satisfaction, before getting three stars for value for money and ease of use.


Jif multipurpose cleaner review

If you prefer cream multipurpose cleaners, Jif might be worth adding to your trolley. Its cream cleansers are stated to remove stubborn dirt, such as grease, limescale and burnt-on food, on kitchen and bathroom surfaces. The Jif Cream Cleanser is available in Lemon and Original. You can usually buy a 500ml bottle for $4 at the supermarket.

  • Jif scored four stars for effectiveness, ease of use, packaging design and overall satisfaction. It got three stars everywhere else.



Ajax multipurpose cleaner review

An iconic brand in Colgate-Palmolive’s swag, Ajax has a large range of multipurpose cleaners and other types of household cleaners to choose from. The Spray n’ Wipe line is one option to choose from, claiming to cut through grease, grime and stains on kitchen, bathroom and various other surfaces. It’s also said to contain freshness boosters and comes in a 100% recyclable trigger spray bottle. Some fragrances include Lemon Citrus, Grapefruit and Vanilla & Berries. The Spray n’ Wipe range additionally offers the Kitchen Stone Safe Cleaner for stone and marble benchtops.

  • Ajax maintained four stars in most research categories, such as effectiveness, ease of use, smell and overall satisfaction. It got three stars for value for money and environmental friendliness.

ALDI Power Force

ALDI Power Force multipurpose cleaner review

Budget grocery chain ALDI offers a popular range of grocery essentials, including meat and chocolate, and also has its own line of household cleaning products − Power Force. The Power Force Pro Multipurpose Cleaner is one of the go-to household cleaning options and is described as a hypoallergenic, household-grade surface spray disinfectant that can kill up to 99.9% of germs. It’s available in Lemon, Orange, Apple, Lavender, Lotus Flower & Ocean Mist, Peach & Hibiscus and Vanilla & Berries.

  • ALDI Power Force rated a solid four stars across all factors, including effectiveness, value for money, ease of use, smell, environmental friendliness, packaging design and overall satisfaction.


Windex multipurpose cleaner review

Windex is best-known for its window and glass cleaning products, but it also produces a multipurpose cleaning spray. The Windex Surface & Glass Multipurpose Cleaner is claimed to be suitable for most surfaces, including appliances, countertops, mirrors, glass, stainless-steel, sealed marble, laminate and sealed granite.

  • Windex scored four stars for ease of use, packaging design and overall satisfaction. It rated three stars for the remaining categories.

Coles Ultra

Coles multipurpose cleaner review

Supermarket giant Coles offers trigger sprays, cream cleaners and wipes in its line-up under the Coles Ultra brand. The Coles Ultra Multipurpose Cleaner Trigger Spray is available in two different scents, including Lemon and Orchid. Both are available in 750ml bottles for $1.80.

  • Coles Ultra achieved four stars for value for money and three stars everywhere else, including for overall satisfaction.


White King

White King multipurpose cleaner review

Best-known for its powerful bathroom and laundry bleaches, White King also has a multipurpose cleaner in its wide range. The thick multipurpose bleach gel is said to be a hospital-grade disinfectant designed for a range of surfaces and is claimed to kill up to 99.99% of germs and remove mould and soap scum.

  • White King maintained three stars in all research categories, such as effectiveness, ease of use, value for money and overall satisfaction.

ALDI Green Action

ALDI Green Action multipurpose cleaner review

ALDI is a favourite with many consumers for a variety of products, from multigrain bread to ice cream. In the multipurpose cleaner space, ALDI offers a Green Action Eucalyptus spray. It comes in a 500ml bottle and is claimed to be specifically formulated to be environmentally friendly, whilst not compromising on performance. It’s stated to be made from plant-derived ingredients, phosphate-free, and packaged in biodegradable and recyclable materials.

  • ALDI rounded up the scores on four stars for environmental friendliness and three stars for value for money, overall satisfaction and everywhere else.


Other Cleaner Ratings

About the author of this page

This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.

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Picture credits: FotoAndalucia/, /

Frequently asked questions

Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used a multipurpose cleaning product in the last 12 months – in this case, 1,524 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Below are the previous winners of Canstar Blue’s multipurpose cleaners review:

  • 2020: Bosisto’s
  • 2019: Coles Ultra
  • 2018: Gumption
  • 2017: Nifti
  • 2015: Earth Choice

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