*Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column.
^ By clicking on a brand or blue or green button titled ‘details’, ‘shop online’, ‘buy online’ or ‘go to site’, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue or that brand’s website. Canstar Blue research finalised in August 2023, published in September 2023.
Aussies have rated Glasshouse Fragrances as the top brand in Canstar Blue’s inaugural home fragrance ratings, scoring five stars for scent, effectiveness, variety & range, packaging and overall satisfaction.
Our review compares home fragrances on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which home fragrance they think is best!
Canstar Blue surveyed 1,019 Australians for their feedback on the home fragrance product(s) they’ve purchased and used in the last 12 months. Note: this includes candles, oil diffusers, reed diffusers, etc., but does not include aerosol air fresheners or disinfectant sprays.
The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.
Respondents rate their satisfaction with their home fragrance brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a home fragrance brand as an individual score NOT a combined total of all criteria.
Scent: the home fragrance provided a pleasant smell that matched the scent description, and wasn’t too overpowering.
Effectiveness: the home fragrance was effective in covering unpleasant and noticeable smells, and had a far reach.
Value for money: the cost is reasonable for the quality and effectiveness of the home fragrance.
Variety & range: the home fragrance brand had a wide variety of scents, products and sizes available to choose from.
Packaging: the home fragrance packaging made it easy to open, use and store.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Well-known to candle-lovers, Glasshouse offers a wide range of products to choose from, including candles, diffusers, Eau de Parfum, fragrances for the car as well as body lotions, shower gels and hand creams to help you keep yourself and your home smelling fresh. Its range of home fragrances includes scents like Gardenia, Wild Peonies & Lily, Birthday Cake, Vanilla Caramel, Sea Mist and additional limited editions varieties, with the home fragrance range split into 60g, 380g and 760g candles, along with 150ml and 250ml diffusers. You can also purchase gift sets for that special someone, or assorted packs for if you’re looking to try a few scents, or looking to mix up the aroma. Glasshouse products are available for purchase at select stockists, or can be ordered online via the Glasshouse website.
Glasshouse was rated five stars for scent, effectiveness, variety & range, packaging and overall satisfaction, with four stars for value for money.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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