Canstar Blue’s inaugural liquid gravy & stock review has seen Gravox, Coles, Woolworths, Campbell’s and MasterFoods compared and rated on taste, consistency, range variety, packaging design, value for money and overall satisfaction.
Whether it’s to drizzle over some bangers and mash, or to add some flavour to your Sunday chicken roast – gravy is a go-to ingredient to so many homemade meals. If you don’t have time to whip up your own stock or prefer to buy something already made, store-bought gravy can be a great option. In fact, our latest survey of consumers found that over a quarter (26%) buy gravy or stock on their regular grocery shop! But, with so many options on supermarket shelves, how do we know which gravy to stock up on?
To find out, Canstar Blue surveyed more than 450 Australian consumers for their feedback on the liquid gravy or stock they purchased from a supermarket (and consumed) in the last three months. Respondents rated brands on various drivers of satisfaction including taste, consistency, range variety, packaging design and value for money. Overall satisfaction is also assessed as an individual rating. Brands that received at least 30 responses are included in our report.
‘It’s all gravy’ for Gravox which received the only five-star reviews given for taste, consistency, range variety, packaging design and overall satisfaction.
Here are the best brands of liquid gravy and stock, as rated by consumers in Canstar Blue’s review:
Gravox topped our liquid gravy and stock ratings, with the only five-star review for overall customer satisfaction, as well as for taste, consistency, range variety and packaging design. Supermarket brands from Coles and Woolworths landed on four stars overall, while Campbell’s and MasterFoods ended on three stars for overall satisfaction. Woolies did manage to score a win for value for money, with the only five-star rating for that category.
The brand name Gravox is the combination of the words gravy and Oxo. The brand has been topping our favourite meals since 1917, with a wide variety of gravy flavours and products spanning across its liquid gravy, canister, sachet, boxed and premium range. Gravox gravy is said to be free from artificial flavours and colours and MSG. The brand’s liquid range has nearly 20 flavours to choose from like brown onion gravy, lamb & rosemary gravy and roast meat with red wine & garlic gravy. You can buy Gravox liquid gravy from most major supermarkets from $3.50.
Supermarket Coles homebrand offers budget-friendly essential household and grocery items, including stock and gravy. The supermarket offers the Coles traditional gravy mix with no added MSG available in a 120g can for $1.65, or in a 425g carton for $2.90. There’s also a premium liquid Coles traditional gravy option in a 200ml pouch for $4. If you’re just looking for stock, there’s Coles ‘real’ chicken stock for $1.90, also available with reduced salt.
‘The Fresh Food People’ at Woolworths also keep the shelves stocked with various premium gravy products as well as cheaper homebrand versions, like the gluten-free Woolworths traditional instant gravy in a 120g can for $1.65, also available in brown onion, chicken and roast meat. There’s also the Woolworths Essentials traditional gravy mix in a 425g carton for $2.90.
Campbell’s has been making soups and stocks in Shepparton, country Victoria for over 60 years. If you’re looking for stock to add to your cooking, the brand offers options for everyday cooking like beef, chicken and fish stock, as well as specially crafted stock for gourmet meals like Malaysian laksa and Vietnamese beef pho. You can buy Campbell’s stock from most major supermarkets from $2.30.
You don’t have to be a chef to make delicious meals at home. MasterFoods offers a range of cooking sauces, marinades and condiments and relishes to help add flavour to your cooking with no effort. The brand also has a wide range of recipe bases including lamb casserole, Tuscan meatballs, honey mustard chicken and more. You can buy MasterFoods products from most major supermarkets from $2.50.
This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.
Canstar Blue surveyed 3,051 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten liquid gravy or stock in the last three months – in this case, 454 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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