* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised in August 2023, published in September 2023.
Aussies have rated Coles as the top pick in Canstar Blue’s latest vegetable oil ratings, with five-star reviews in all categories. These include texture & consistency, packaging, value for money, taste, and overall satisfaction.
Our review compares vegetable oil on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which vegetable oil they think is best!
Respondents rate their satisfaction with their vegetable oil brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a vegetable oil brand as an individual score NOT a combined total of all criteria.
Texture & consistency: the vegetable oil was rich and had the expected consistency.
Packaging: the vegetable oil had a functional packaging/container (i.e. has an in-built nozzle, included a drip cap) and was easy to store (i.e. in a stackable tin).
Value for money : the cost was reasonable given the quality and quantity of the product.
Taste: the taste of the product was authentic and matched the flavour description.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Coles supermarket offers a few homebrand vegetable oil options that are affordable and great for cooking. In addition to regular Coles Vegetable Oil, the brand also offers options like Coles Blended Vegetable Oil. The product comes in a range of different capacities, with the option of purchasing a 4L, 2L, or 750mL bottle.
Coles was rated five stars for texture & consistency, packaging, value for money, taste, and overall satisfaction.
What is vegetable oil?
Vegetable oil is any oil that has been derived from a plant, seed, grain or, nut, however, bottles that are actually labelled ‘vegetable oil’ are generally made from soybeans. The oil is highly versatile and is able to be used in most cooking and baking activities. The high smoke point of vegetable oil makes it a great option for high heat frying.
Is vegetable oil a healthy oil?
There are many types of vegetable oils – some are good for you and others you should avoid. Remember, it’s always best to consult your doctor if you’re thinking about changing your diet or altering your intakes.
While some vegetable oils are healthy sources of fat, others can be very high in the type of unhealthy fats, which, when overconsumed, may lead to high blood pressure and heart issues. To complicate things a little further, it’s often the case that oil that’s ok for you when eaten cold, may not good for you once it has been subjected to high heat. Therefore, when choosing your vegetable oil, it’s important not only to pick one high with healthy fats, but also one that you can cook with. To do this, pay close attention to the smoke point of each oil, and make sure to only use some oils for cold cooking, such as in salads.
Vegetable oils that contain healthy fats include:
Vegetable oils that aren’t good for you in high amounts:
About our consumer experts
Kate Lockyer: Content Producer
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She is currently studying a Bachelor of Journalism at the University of Queensland and has written for a variety of different organisations and publications for multiple years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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