Our review compares microwave rice on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which microwave rice they think is best!
Canstar Blue surveyed 699 Australians for their feedback on the microwave rice(s) they’ve purchased from a supermarket or grocer and eaten in the last three months.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Offering its own brand of microwaveable rice, supermarket ALDI offers Imperial Grain, which comes in a variety of flavours, such as basmati, ancient grain blend, brown and white (although in traditional ALDI style, not all options may be readily available throughout the year), with packs of two cups generally available as the standard product.
Brown rice is claimed to be the healthiest type of rice because it’s whole grain. That is, each grain comes with all three parts that make a grain complete (bran, endosperm, and germ) and therefore packed with all the nutritional benefits rice can offer.
White rice, on the other hand, is considered less healthy because it undergoes processing which ends up removing the bran and germ, and consequently most of the fibre, protein, B vitamins and minerals you would usually find in these two components.
Health authorities including Eat For Health recommend Australians should eat at least four to six serves of grain foods every day, with two-thirds being whole grain. But keep in mind that rice is only part of a balanced diet if you stick to an appropriate serving amount and opt for regular rice (i.e. brown rice or basmati rice) rather than flavoured rice.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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