Canstar Blue’s latest muesli and granola review compares Jordans, Carman’s and Uncle Tobys on range variety, taste, texture & consistency, packaging design, value for money and overall satisfaction.
See our Ratings Methodology.
Whether you’re mad for muesli or more of a goer for granola, cereal is a cereal-sly wholesome breakfast. It’s no wonder nearly one in three Aussies (28%) eat muesli daily, with many adding extras like fruits, nuts and different types of protein on top (40%). But when faced with an entire supermarket aisle of muesli or granola, it’s easy to feel like a Froot loop trying to decide which type and brand to buy.
To find out which muesli and granola people are eating up, we asked more than 250 Australian consumers for their feedback on the muesli and granola they’ve bought (and consumed) within the last three months. Respondents scored brands on taste, texture and consistency, packaging design, range variety, value for money and overall satisfaction. Brands that received at least 30 responses are rated and compared in our report. So, which muesli and granola brand proved to be the cream of the crop?
Jordans scooped up the number one spot after blitzing ahead with five-star reviews in all research areas ─ including overall satisfaction!
Here are the best muesli & granola brands in Australia, as rated by consumers in Canstar Blue’s review:
Jordans dunked the competition with full marks across the board, including for overall satisfaction. The only other brand to score five stars was Carman’s, which scored top marks for packaging design. It eventually ended on four stars overall, as did Uncle Tobys.
The Jordans brothers’ first foray into granola started with the ‘The Original Crunchy G’ they sold at county fairs around the UK. Fast forward to today and the brand has over 30 different blends of cereal sold worldwide. Jordans’ unique offering of granola and oat clusters contains a combination of 100% natural cereals, fruits and nuts. Its granola is said to be non-GM and free from artificial flavourings, colourings, preservatives and salt. Jordans also has a muesli line-up containing wholegrain cereals, toasted wheat flakes, fruits and nuts.
There are several collections to dig into, including:
Australians ranked Jordans best in all areas, including for taste, texture, range variety, packaging design, value for money and overall satisfaction.
Muesli is made up of uncooked cereal usually containing a loose mixture of grains, seeds, nuts and fruit. While granola similarly includes grains, it is a baked cereal that uses oils or natural sweeteners like agave or honey to help the ingredients stick together.
Muesli can also be served either cold or hot, while granola is typically eaten straight out of the packet or cold with yoghurt or a bit of milk. Although both muesli and granola are traditionally made with rolled oats.
Both granola and muesli are marketed as healthy breakfast options, but most of these products are loaded with hidden sugars and preservatives. Granola typically has a higher carb, fat and sugar content due to the added sweeteners which typically include syrups, oils and dried fruits, that help bind the grains into clusters when baked.
Can’t decide on what you should have for a healthy breakfast? A good place to start is by finding muesli or granola made with ingredients such as wholegrains (i.e. oats, wheat, barley) and that is high in both fibre and antioxidants. Take a look at the ingredients list on your cereal box; if you see a bunch of ingredients you can’t pronounce, chances are it’s not a natural food and therefore not a quality ingredient either.
Our latest survey found that 29% of consumers are worried about the sugar content of cereal. So, it’s a good idea to scope out the nutrition information panel on the back of your cereal box to look for added sugars, refined ingredients and salt.
Jordans is the best pick, according to our latest survey, with the brand satisfying consumers on all aspects, such as taste and value for money as well as for overall satisfaction. It also now offers muesli, in addition to its popular granola range, so there’s something for everyone. Carman’s and Uncle Tobys also proved to be worth buying, especially if you’re looking for something affordable.
To ensure you get the best bang for buck, check out the unit of pricing of some cereals. Unit pricing displays the price of a grocery item as a standard unit of measurement alongside its selling price. For example, the label for a 500g tub of butter would show the unit price per 100g, in addition to the selling price.
Are you a fan of granola or do you consider yourself ‘team muesli’? Both are delicious and made up of wholesome grains, nuts, seeds and dried fruits. Luckily, there’s so much muesli and granola available on the market, so you should have plenty of options to choose from in terms of flavours, price points and so on.
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Picture credits: Stockcreations/ Shutterstock.com, Baibaz/ Shutterstock.com, Antonina Vlasolova/ Shutterstock.com
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten muesli and/or granola in the last three months – in this case, 266 people.
Brands must have received at least 30 responses to be included. Results are comparative, so it is worth noting that brands receiving three stars still achieved a satisfaction measure of at least six out of 10. Not all brands available on the market have been compared in this survey. The ratings table is first classified by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
These are the previous winners of Canstar Blue’s muesli and granola ratings: