Canstar Blue’s muesli & granola review sees Carman’s and Jordans compared on their taste, consistency, range/ variety, value for money, packaging design and overall satisfaction.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in February 2020, published in March 2020.
Carman’s has been rated best in Canstar Blue’s muesli & granola customer ratings review, scoring five stars in all categories for taste, consistency, range/variety, value for money, packaging design and overall satisfaction. Read on for details.
Carman’s the cream of the crop in muesli & granola ratings
Whether you’re mad for muesli or more of a goer for granola, cereal is a cereal-sly wholesome breakfast. It’s no wonder a quarter of Aussies (25%) who responded to our survey said they eat some type of cereal every day. Meanwhile, 30% of respondents said they like to be choosy with their cereals and prefer to have several options to choose from when shopping. But when faced with an entire supermarket aisle of muesli or granola, one can easily feel like a fruit loop trying to decide which type and brand to buy.
For our inaugural muesli & granola ratings review, we asked more than 300 Australian adults to score their brand of choice on customer satisfaction, with the ‘big two’ going head-to-head, compared on their taste, consistency, range variety, value for money, packaging design and overall satisfaction. So, which muesli & granola brand was rated best? Carman’s took out the top honour for overall satisfaction, taste, range/variety, value for money and packaging design. Read on for details.
Best Muesli & Granola
Here are the best muesli & granola brands, as rated by consumers in Canstar Blue’s 2020 review:
Carman’s enjoyed five-star rankings for its taste, consistency, range/variety, value for money, packaging design and overall satisfaction. Despite receiving four stars for overall satisfaction, Jordan’s still scooped up top marks for both taste and consistency. Read on for details on the specific products offered by the two brands.
Muesli & Granola Brands
The premise behind Carman’s gourmet range is “real food made with real passion”. The brand’s muesli & granola products are made with premium nuts, grains and seeds, combined with other quality ingredients and blended to create some unique flavours. Carman’s cereal range boasts a wide offering of muesli and granola options, including:
Carman’s Natural Berry Bircher Muesli
Carman’s Untoasted Apple, Date & Cinnamon Muesli
Carman’s Fruit & Nut Muesli
Carman’s Original Fruit Free Muesli
Carman’s Pink Lady Apple & Blueberry 5 Grain & Seed Granola
A box of gourmet goodness from their range can cost anywhere between $4 and $6 for 500g.
Carman’s scored a five-star rating in all categories surveyed including taste, texture/consistency, range/variety, value for money, packaging design and overall satisfaction.
The Jordans brothers’ first foray into granola started with the ‘The Original Crunchy G’ they sold at county fairs around the UK. Fast forward to today and the brand has over 30 different blends of cereal sold worldwide. Jordans’ unique offering of granola and oat clusters contains a combination of 100% natural cereals, fruits and nuts. Their granola is said to be non-GM and free from artificial flavourings, colourings, preservatives and salt. The Jordans gourmet granola range includes four simple flavours:
Crunchy Oat Granola Bursting with Berries
Crunchy Oat Granola Extremely Nutty
Crunchy Oat Granola Something Fruity
Simply Crunchy Oat Granola
A pack of Jordans granola can set you back about $7 for a 500g box.
Jordans was rated five stars for taste and texture/consistency, with four stars for value for money, range/variety, packaging design and overall customer satisfaction.
Which muesli or granola should I buy?
First thing’s first. Do you know the difference between muesli and granola? Both are delicious and made up of wholesome grains, nuts, seeds and dried fruits. What separates the two is that muesli is uncooked, while granola is baked with a sweetener and oil to bind the ingredients together. Voila!
While both muesli and granola are marketed as healthy breakfast options, many are loaded with hidden sugars and preservatives. In fact, 34% of our survey respondents admitted they are worried about the sugar content of cereal. So, it may be a good idea to start by scoping out the nutrition information panel on the back of your cereal box to look for added sugars, refined ingredients and salt.
Now, assuming you’re looking for a healthy breakfast option, you’ll want to pick a muesli or granola made with ingredients such as wholegrains (i.e. oats, wheat, barley) and that is high in both fibre and antioxidants. Take a look at the ingredients list on your cereal box; if you see a bunch of ingredients you can’t pronounce, chances are it’s not a natural food and therefore not a quality ingredient either.
Lastly, you may want to pick up a cereal that offers good value for money. For that, you can start by looking at the unit of pricing of some cereals. Unit pricing displays the price of a grocery item as a standard unit of measurement alongside its selling price. For example, the label for a 500g tub of butter would show the unit price per 100g, in addition to the selling price.
Luckily, there’s so much muesli and granola available on the market, so you should have plenty of options to choose from in terms of flavours, price points and so on.
About the author of this page
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Canstar Blue surveyed 3,083 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten muesli and granola in the last month– in this case, 330 people.
Brands must have received at least 30 responses to be included. Results are comparative, so it is worth noting that brands receiving three stars still achieved a satisfaction measure of at least six out of 10. Not all brands available on the market have been compared in this survey. The ratings table is first classified by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.