Best-Rated Snack Bars


Most Satisfied Customers | Milo (Nestle)

Aussies have rated Milo (Nestle) as the top pick for Canstar Blue’s latest snack bar ratings, with five stars for taste, texture, packaging and overall satisfaction.

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How we rate snack bars

Our review compares snack bars on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which snack bar they think is best!

Canstar Blue surveyed 1,401 Australians for their feedback on a snack bar or snack bar multipack they have purchased from a supermarket or grocer and consumed in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their snack bar brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a snack bar brand as an individual score, NOT a combined total of all criteria.
  • Value for money: quality and quantity of product for price paid.
  • Taste: as expected from flavour description.
  • Variety/range: good range of product options.
  • Texture: as expected for product.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Milo (Nestle)
  • Tasti Nut Bar
  • Carman’s
  • Uncle Toby’s
  • Hillcrest (ALDI)
  • Sam’s Pantry
  • Nutri-Grain (Kellogg’s)
  • Nice & Natural
  • Be Natural
  • Nature Valley
  • Coles
  • Woolworths Essentials
  • K-Time (Kellogg’s)

Find more detailed information on our Most Satisfied Customer methodology.

Top Snack Bar Brand – Milo (Nestle)


Milo is an iconic Australian food that started as a milk flavouring but has since branched out into snack bars, breakfast cereals, canned drinks and more.  The Milo range of snack bars include the original snack bar, a chocolate-dipped snack bar and a protein bar. Milo is owned by Nestle, which owns a range of well-known grocery brands such as Nescafe, Uncle Tobys, Allen’s and Maggi.

About our consumer experts


Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s snack bar ratings:

  • 2022: Sam’s Pantry
  • 2021: Milo (Nestle)
  • 2020: Uncle Tobys

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