Canstar Blue’s body moisturisers review has seen Palmer’s Aveeno, Sukin, Vaselin, Redwin, Nivea, Cetaphil, Dove, Olay and Woolworths Essentials compared on customer satisfaction.
See our Ratings Methodology.
Having dry skin is the worst! It’s not just in the winter time that our skin starts to feel the dryness, but also the sun, sand and salt during the summer months might have you reaching for some lotion. Body moisturisers are usually part of skin-care routines all year round, helping skin feel smooth and nourished from neck to toe. So, which brands provide that quality hydration action your skin is looking for? Well, that’s the question our body moisturiser review is trying to smooth out.
To find out which brand is pumping out the best body moisturisers, Canstar Blue has again surveyed more than a 1,000 Aussies across the country and sought their opinions on their most recent and used pick. Brands were rated on smell, consistency, effectiveness, value for money, packaging and overall satisfaction. Think of it as like asking your extended friends and family about their favourite products!
Out of the 10 brands featured in our 2019 review, Palmer’s ranked the highest for overall satisfaction. Palmer’s also achieved five stars for effectiveness, consistency and smell, with four stars on value for money and packaging.
The 10 brands in Canstar Blue’s body moisturiser review were rated in the following order for overall satisfaction:
Palmer’s glowed in this year’s ratings, earning the only five-star rating for overall satisfaction. Most brands received four stars, except for Cetaphil, Dove, Olay and Woolworths Essentials which scored three stars. Plus, our research showed Aussies have a soft spot for certain brands in other categories. Aveeno grabbed five stars on effectiveness and consistency alongside Palmer’s, while Vaseline earned top marks for consistency. Sukin also absorbed shoppers’ praise when it came to smell and packaging, while Redwin slid into this list of notable mentions by scoring a five-star rating on value for money.
Now, to help you decide which body moisturiser might be the best bet for you, let’s assess each factor separately.
In addition to rating the best body moisturisers, survey respondents also gave us an insight into the main drivers of customer satisfaction:
Other results of note from our survey include:
Effectiveness was the biggest factor in customer satisfaction. If a moisturiser isn’t doing its job – that is moisturising your skin – why bother? If our ratings are of any indication, there’s plenty of choice out there, making it easy to pick another brand. Our survey showed 34% of people have tried multiple brands to find one that works best for them.
Finding a moisturiser that is non-greasy and easy to absorb is also important. There are different types of moisturisers, including lotions, which are typically more lightweight, body butters that have a thick consistency and creams that are in between the two. According to our survey, 51% of respondents last purchased a lotion, followed by cream (40%), butter (3%), gel (2%) and oil (2%).
Moisturisers come in all shapes and sizes, making packaging the third most important factor for survey respondents. While it might not directly impact the end result, a product that’s well designed and easy to open can certainly help, especially once your hands become slippery from the cream itself.
Scent is another factor that doesn’t affect your skin directly, but instead, the overall experience. Most skin care products come in a range of fragrances for all types of preferences. Although 23% of survey respondents said they prefer using fragrance-free moisturisers. Typically, brands offer both scented and scent-free options.
Value for money was the second biggest factor driving customer satisfaction in our review. What’s considered to be ‘good value’ depends on factors like budget, product type and skin concerns. Our survey also showed you don’t need to spend an arm and a leg for the right body moisturiser, with almost a quarter of Aussies (22%) preferring supermarket or pharmacy brands over more expensive specialist options like Lush, Mecca Maxima and Body Shop. Compared to last year, the average amount that consumers spend on body moisturiser every month has dropped a few dollars to $14.
OK – body moisturiser isn’t the most important purchase you’ll ever make, but if you’re spending your hard-earned cash on it, you deserve to get great quality and value for money. On that note, we hope our customer ratings provide a helping hand.
Image credits: Monkey Business Images/Shutterstock.com, G-Stock Studio/Shutterstock.com
Our latest customer satisfaction research on moisturisers saw a number of brands rated best in different categories:
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used body moisturiser from a supermarket or pharmacy in the last three months – in this case, 1,063 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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