Best-Rated Body Moisturisers

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QV slides into first place in body moisturiser ratings

Having dry skin is the worst! It’s not just in the wintertime that our skin starts to feel the dryness, but also the sun, sand and salt during the summer months might have you reaching for some lotion. Body moisturisers are usually part of skincare routines all year-round, helping skin feel smooth and nourished from neck to toe. So, which brands provide that quality hydration action your skin is looking for? Well, that’s the question our body moisturiser review is trying to smooth out.

To find out which brands are pumping out the best body moisturisers, Canstar Blue has surveyed more than 900 Aussies across the country and sought their opinions on their most recent and used pick(s). Brands were rated on scent, consistency, effectiveness, packaging, value for money and overall satisfaction. Think of it as like asking your extended friends and family about their favourite products!

Out of the nine brands featured in our 2021 review, Aussie-made QV Skincare ranked the highest for overall satisfaction.

Best Body Moisturisers

Here are the best brands of body moisturiser, as rated by consumers in Canstar Blue’s latest review:

1. QV
2. Nivea
3. Vaseline
4. Olay
5. Redwin
6. Aveeno
7. Sukin
8. Dove
9. Cetaphil

QV topped our body moisturiser ratings with five-star reviews for effectiveness, scent, consistency, packaging design and overall customer satisfaction. Runner-up Nivea also managed to receive full marks for scent, alongside Olay, and for packaging design similarly to Aveeno. Meanwhile, Redwin got the only five-star rating for value for money.

Now, to help you decide which body moisturiser might be the best bet for you, let’s assess each factor separately.

What to consider when buying body moisturiser

In addition to rating the best body moisturisers, survey respondents also gave us an insight into the main drivers of customer satisfaction, including:

• Consistency: 34%
• Effectiveness: 32%
• Scent of product: 14%
• Value for money: 14%
• Packaging: 7%

Other results of note from our survey include:

Consistency

Consistency was the most important factor in customer satisfaction. Moisturiser consistency plays a big part in how well your product will rub and absorb into the skin to deliver the benefits you’re seeking, so finding a product that’s non-greasy and easy to absorb is important. There are different types of moisturisers, including lotions, which are typically more lightweight, body butters that have a thicker consistency and creams that are in between the two. According to our survey, 53% of respondents last purchased a lotion, followed by cream (38%), gel (5%), and body butter (4%).

• QV was the only brand to score five stars for consistency, while all other brands rated four stars.

Effectiveness

Effectiveness was the second biggest factor in customer satisfaction. If a moisturiser isn’t doing its job – that is moisturising your skin – why bother? If our ratings are of any indication, there’s plenty of choice out there, making it easy to pick another brand. Our survey showed 34% of people have tried multiple brands to find one that works best for them.

• QV was again the only brand to score five stars for effectiveness, while all other brands rated four stars.

Scent of product

Scent is another factor that doesn’t affect your skin directly, but instead, the overall experience. Most skincare products come in a range of fragrances for all types of preferences. Although 23% of survey respondents said they prefer using fragrance-free moisturisers. Typically, brands offer both scented and scent-free options.

• QV, Nivea and Olay all received five stars for smell, with Vaseline, Sukin and Dove scoring four stars. Redwin and Aveeno got three stars.

Value for money

Aussies spend an average of $16 on moisturiser (per unit), according to our survey. Value for money is a major factor driving customer satisfaction. What’s considered to be ‘good value’ depends on factors like budget, product type and skin concerns. Our survey also showed you don’t need to spend an arm and a leg for the right body moisturiser, with a fifth of Aussies (21%) preferring supermarket or pharmacy brands over more expensive specialist options like Lush, Mecca Maxima and Body Shop.

• Redwin was the only brand to achieve five stars for value for money, with most other brands rating four stars. Dove and Cetaphil got three stars.

Packaging

Packaging was the least important factor for survey respondents. While it might not directly impact the end result, a product that’s well designed and easy to open can certainly help, especially once your hands become slippery from the cream itself.

• QV, Nivea and Aveeno rated five stars for packaging design, while Vaseline and Olay got four stars. The remaining brands ended on three stars.

OK – body moisturiser isn’t the most important purchase you’ll ever make, but if you’re spending your hard-earned cash on it, you deserve to get great quality and value for money. On that note, we hope our customer ratings provide a helping hand.

About the author of this page

This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.

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