Face Moisturisers

Canstar Blue’s 2020 face moisturiser review has compared ALDI Lacura, Nivea, Olay, Sukin, Simple, L’Oreal and Cetaphil on effectiveness, consistency, scent, packaging, value for money and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | ALDI Lacura

It’s smooth sailing for ALDI Lacura in Canstar Blue’s face moisturiser ratings, placing best for the second year running, with five-star reviews for overall satisfaction and all other categories.

Fact Checked Fact Checked

ALDI Lacura glows as best-rated face moisturiser for 2nd year in a row

In an era of argan oil, recovery serums, LED facials and balancing mists infused with Aloe and rosewater, let’s take a second to remember the humble face moisturiser – the true hero to all these luxuries. In any skincare routine, moisturising is a must, helping skin feel hydrated and nourished. While buying a face cream might sound simple, finding ‘the one’ will require some research and testing.

In our latest face moisturiser review, we sought to find out which brands are keeping Aussie faces smooth and hydrated, and which are leaving them out to dry. To do this, we surveyed more than 800 Australian adults to get their opinions on the face moisturiser they’ve most recently bought and used. Survey respondents rated brands on effectiveness, consistency, scent, packaging, value for money and overall customer satisfaction. Those which received at least 30 responses are compared in our report.

Our latest ratings show ALDI Lacura is still ‘pats down’ the favourite face moisturiser for Aussie consumers. The budget brand cleared the board with five-star ratings in all categories, including overall satisfaction!

Best Face Moisturisers

ALDI Lacura Renew Expert Wrinkle Filling Day Cream

Here are the seven best face moisturiser brands in Australia, as rated by consumers in Canstar Blue’s recent review:

  1. ALDI Lacura
  2. Nivea
  3. Olay
  4. Sukin
  5. Simple
  6. L’Oreal
  7. Cetaphil

ALDI Lacura continues to lead our face moisturiser ratings, having received the only five-star review for overall satisfaction. Most of the other brands rated this year scored four stars overall, except L’Oreal and Cetaphil which landed on three stars each for overall satisfaction. Notably, Olay was the only other brand to score a five-star rating in any category, namely for scent.

What to consider when buying face moisturiser

How to pick the best moisturiser

Aside from finding out which brands are keeping Aussies happy, our survey identified the following key drivers of satisfaction:

  • Effectiveness: 28%
  • Consistency: 25%
  • Value for money: 17%
  • Scent: 16%
  • Packaging: 14%

Our survey also revealed the following insights:

Effectiveness

Effectiveness is the main factor driving customer satisfaction. Moisturisers are aimed to be hydrating and nourishing to the skin, and if the product you’re using isn’t doing its job, then it may not be worth your time. There are many brands flooding the supermarket shelves, making it easy to switch to something else if one brand doesn’t cut it.

Although it’s still worth doing your homework on which face moisturiser might suit you best. One in five (20%) survey respondents said they researched which product they should be using for their skin type. Plus, 41% of consumers admitted to trying multiple products to find the one that works best for them.

  • ALDI Lacura earned a five-star review for effectiveness, while most other brands achieved four stars. The only exception was L’Oreal which got three stars.

Consistency

Choosing between lotion, serum, butter, oil and serum moisturiser

Most people don’t have all day to wait around for their moisturiser to absorb into their skin, so having a product that’s quick to absorb and easy to rub in is key. Generally, brands provide different types of face moisturisers, from creams to oils, which have different consistencies, so you can choose what you prefer most. Our survey found that 58% of respondents last purchased a cream, followed by lotion (24%), gel (5%), serum (4%), butter (2%) and oil (2%).

  • ALDI Lacura rated five stars for consistency, with the majority of other brands ending on four stars. Cetaphil was the odd one out in this particular category, landing on three stars.

Value for money

Value for money is the third biggest factor impacting customer satisfaction. This makes sense considering that majority of Australians apply face moisturiser once a day (49%) or multiple times a day (37%). Similar to last year, our research revealed a fifth (20%) of consumers prefer using supermarket or pharmacy brands over the more expensive speciality brands. This goes to prove budget-friendly options can still get the job done.

  • ALDI Lacura slid into first place for value for money. Most of the other brands compared sat on four stars, except for L’Oreal and Cetaphil which rated three stars on value.

Scent

Fragrance-free or scented moisturisers

Brands typically offer a variety of scents, as well as scent-free options, which may be ideal for those with sensitive skin. Our survey found that just one in four adults (28%) generally prefer using fragrance-free moisturisers. So, whatever smell you prefer, or if it’s none at all, there might be one that’s just right for you.

  • ALDI Lacura and Olay took the lead with five stars for scent, with most of the remaining brands on four stars and Cetaphil on three stars.

Packaging

Packaging doesn’t impact the end result, but it can affect the overall experience. A product that’s well designed might help in the application process, so you’re not left with moisturiser on your clothes or the floor. Typically, face moisturisers come in all shapes and sizes, so you can shop around to find one that you like best.

  • ALDI Lacura also took the lead with five stars for packaging, with most other brands on four stars. Cetaphil got three stars.

Which face moisturiser is best for me?

Which face moisturiser is best for me?

If there’s anything everyone can agree on, it’s the importance of a good face moisturiser. Who can say no to the jack-of-all-trades of the beauty world? It helps prevent dryness, slows the signs of ageing, fights stubborn acne, protects your skin from the harsh Australian sun and provides sweet smooth relief for sensitive skin. At least, that’s what we’re told!

No matter what type of skin you have, we could all benefit from having the right face moisturiser in our beauty arsenal. Our ratings show consecutive winner ALDI Lacura is pretty hard to beat, achieving a perfect score across the board as well as for overall satisfaction. Olay also rated five stars for scent.

With this in mind, we hope our face moisturiser review has proved useful in helping you find a brand to try next!

About the author of this page

This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.

Body Moisturiser Reviews

Picture credits: Artem Varnitsin / Shutterstock.com, Aleksandra Suzi / Shutterstock.com, Dragon Images / Shutterstock.com, TuiPhotoEngineer / Shutterstock.com, wavebreakmedia / Shutterstock.com

More about Face Moisturisers

Our latest customer satisfaction ratings of face moisturisers saw a range of brands rated best in different categories:

  • Best Overall: ALDI Lacura was rated best for overall satisfaction, followed by Nivea and Olay.
  • Best Effectiveness: ALDI Lacura was seen as the most effective face moisturiser, beating Olay and Simple.
  • Best Consistency: ALDI Lacura came out on top for consistency, ahead of Olay and Sukin.
  • Best Value: Once again, ALDI Lacura was seen to give the best value for money. Sukin and Nivea trailed behind.
  • Best Scent: ALDI Lacura had the best scent options, next to Olay and Nivea.
  • Best Packaging: ALDI Lacura rated best for packaging, ahead of Sukin and Nivea.

Frequently Asked Questions

Canstar Blue surveyed 3,076 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used face moisturiser from a supermarket or pharmacy in the last three months – in this case, 831 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

2019

Best face moisturiser 2019

2018Face_Moisturiser_2018

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