Best-Rated Face Moisturiser


Most Satisfied Customers | ALDI Lacura & Olay

Aussies have rated ALDI’s Lacura and Olay as the top picks in Canstar Blue’s latest facial moisturiser ratings, with both brands scoring multiple five star ratings, including texture & consistency and overall satisfaction.

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How we rate facial moisturisers

Our review compares facial moisturisers on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which facial moisturiser they think is best!

Canstar Blue surveyed 887 Australians for their feedback on the face moisturiser(s) they have purchased and used in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their facial moisturiser brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a face moisturiser brand as an individual score NOT a combined total of all criteria.
  • Effectiveness: the moisturiser performed as expected when using the recommended amount of product (i.e. a perceived reduction in dry skin.).
  • Value for money: the price was reasonable given the quality and quantity of the face moisturiser.
  • Packaging: the packaging was functional and allowed for easy dispensing and storage.
  • Texture & consistency: the texture and consistency of the product was as expected (i.e. a cream was rich, a gel was smooth, etc.) and easily absorbed into the skin.
  • Scent: the moisturiser had a pleasant scent that was not overwhelming and made skin smell nice, or had no distinctive scent if marked unscented.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • ALDI Lacura & Olay
  • Sukin
  • CeraVe
  • Nivea
  • L’Oreal
  • La Roche-Posay
  • Aveeno
  • Cetaphil
  • Dove

Find more detailed information on our Most Satisfied Customer methodology.


Top Face Moisturiser Brand – ALDI Lacura & Olay

ALDI Lacura Moisturiser

ALDI’s Lacura brand is known for its cheaper options for skincare and moisturisers. You can find products such as night creams, serums, moisturisers, facial scrubs and cleaners for a more ideal price. All Lacura products are also dermatologically approved to suit any skin type at any age so you know you’re getting the real deal.  

  • ALDI’s Lacura achieved five stars for value for money, texture & consistency, scent and overall satisfaction, with four stars for effectiveness and packaging. 

Olay Moisturiser

Olay is a part of the P&G brand and has expanded into a full range of hypoallergenic variants, cleansers and creams for your face and body. Many of the well-known products include Olay Active Hydarating moisturisers, the Regenerist anti-ageing range and the luminous range of facial products. Its product range aims to cover a number of skin needs, with most of its products available as 50g tubs. 

  • Olay received five star ratings for effectiveness, packaging, texture & consistency and overall satisfaction. It also received four star ratings for value for money and scent.

How often should you moisturise your face?

Ideally you should be moisturising your face at least once a day, but this may change depending on your skin type. If you’re someone who has dryer skin, then you may need to moisturise more regularly, but it’s best to speak to a healthcare professional like a dermatologist to discuss your skin type and skin care routine.

Is there a face moisturiser with SPF?

There are plenty of face moisturisers with SPF from a number of different brands. Using SPF on your face is important to help reduce sun damage to the skin which can in turn help with your skin’s ageing as you get older. Using a moisturiser with SPF that is 50+ is always best, but it’s recommended that you always do your research about sunscreen and SPF in general before purchasing.

Can you over moisturise your face?

Moisturising too often can have some negative effects on your skin. It can clog your pores and keep dead cells on your face, which can block oxygen from getting to the surface to help with replenishing the skin’s barrier. Over-moisturising can kill skin’s natural bacteria that helps the skin stay healthy and could cause acne and other skin conditions. Always speak to a healthcare professional if you’re unsure about how often you’re moisturising your skin.

Compare Body Moisturiser

About our consumer experts


Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s facial moisturiser ratings:

  • 2022: Neutrogena
  • 2020: ALDI Lacura
  • 2019: ALDI Lacura
  • 2018: Nivea

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