Canstar Blue’s 2020 face moisturiser review has compared ALDI Lacura, Nivea, Olay, Sukin, Simple, L’Oreal and Cetaphil on effectiveness, consistency, scent, packaging, value for money and overall satisfaction.
See our Ratings Methodology.
In an era of argan oil, recovery serums, LED facials and balancing mists infused with Aloe and rosewater, let’s take a second to remember the humble face moisturiser – the true hero to all these luxuries. In any skincare routine, moisturising is a must, helping skin feel hydrated and nourished. While buying a face cream might sound simple, finding ‘the one’ will require some research and testing.
In our latest face moisturiser review, we sought to find out which brands are keeping Aussie faces smooth and hydrated, and which are leaving them out to dry. To do this, we surveyed more than 800 Australian adults to get their opinions on the face moisturiser they’ve most recently bought and used. Survey respondents rated brands on effectiveness, consistency, scent, packaging, value for money and overall customer satisfaction. Those which received at least 30 responses are compared in our report.
Our latest ratings show ALDI Lacura is still ‘pats down’ the favourite face moisturiser for Aussie consumers. The budget brand cleared the board with five-star ratings in all categories, including overall satisfaction!
Here are the seven best face moisturiser brands in Australia, as rated by consumers in Canstar Blue’s recent review:
ALDI Lacura continues to lead our face moisturiser ratings, having received the only five-star review for overall satisfaction. Most of the other brands rated this year scored four stars overall, except L’Oreal and Cetaphil which landed on three stars each for overall satisfaction. Notably, Olay was the only other brand to score a five-star rating in any category, namely for scent.
Aside from finding out which brands are keeping Aussies happy, our survey identified the following key drivers of satisfaction:
Our survey also revealed the following insights:
Effectiveness is the main factor driving customer satisfaction. Moisturisers are aimed to be hydrating and nourishing to the skin, and if the product you’re using isn’t doing its job, then it may not be worth your time. There are many brands flooding the supermarket shelves, making it easy to switch to something else if one brand doesn’t cut it.
Although it’s still worth doing your homework on which face moisturiser might suit you best. One in five (20%) survey respondents said they researched which product they should be using for their skin type. Plus, 41% of consumers admitted to trying multiple products to find the one that works best for them.
Most people don’t have all day to wait around for their moisturiser to absorb into their skin, so having a product that’s quick to absorb and easy to rub in is key. Generally, brands provide different types of face moisturisers, from creams to oils, which have different consistencies, so you can choose what you prefer most. Our survey found that 58% of respondents last purchased a cream, followed by lotion (24%), gel (5%), serum (4%), butter (2%) and oil (2%).
Value for money is the third biggest factor impacting customer satisfaction. This makes sense considering that majority of Australians apply face moisturiser once a day (49%) or multiple times a day (37%). Similar to last year, our research revealed a fifth (20%) of consumers prefer using supermarket or pharmacy brands over the more expensive speciality brands. This goes to prove budget-friendly options can still get the job done.
Brands typically offer a variety of scents, as well as scent-free options, which may be ideal for those with sensitive skin. Our survey found that just one in four adults (28%) generally prefer using fragrance-free moisturisers. So, whatever smell you prefer, or if it’s none at all, there might be one that’s just right for you.
Packaging doesn’t impact the end result, but it can affect the overall experience. A product that’s well designed might help in the application process, so you’re not left with moisturiser on your clothes or the floor. Typically, face moisturisers come in all shapes and sizes, so you can shop around to find one that you like best.
If there’s anything everyone can agree on, it’s the importance of a good face moisturiser. Who can say no to the jack-of-all-trades of the beauty world? It helps prevent dryness, slows the signs of ageing, fights stubborn acne, protects your skin from the harsh Australian sun and provides sweet smooth relief for sensitive skin. At least, that’s what we’re told!
No matter what type of skin you have, we could all benefit from having the right face moisturiser in our beauty arsenal. Our ratings show consecutive winner ALDI Lacura is pretty hard to beat, achieving a perfect score across the board as well as for overall satisfaction. Olay also rated five stars for scent.
With this in mind, we hope our face moisturiser review has proved useful in helping you find a brand to try next!
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Picture credits: Artem Varnitsin / Shutterstock.com, Aleksandra Suzi / Shutterstock.com, Dragon Images / Shutterstock.com, TuiPhotoEngineer / Shutterstock.com, wavebreakmedia / Shutterstock.com
Our latest customer satisfaction ratings of face moisturisers saw a range of brands rated best in different categories:
Canstar Blue surveyed 3,076 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used face moisturiser from a supermarket or pharmacy in the last three months – in this case, 831 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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