Canstar Blue’s face moisturiser review has seen ALDI Lacura, L’Oreal, Olay, Natio, Nivea, Simple, Dove, Sukin, Garnier and QV compared on effectiveness, consistency, smell, packaging, value for money and overall satisfaction.
See our Ratings Methodology.
In an era of argan oil, recovery serums, LED facials and balancing mists infused with Aloe and rosewater, let’s take a second to remember the humble face moisturiser – the true hero to all these luxuries. In any skin care routine, moisturising is a must, helping skin feel hydrated and nourished. While buying a face cream might sound simple, it’s quite hard to find a product that’s deemed just a ‘face moisturiser’ on pharmacy shelves nowadays. With so many brands out there boasting a wide range of formulas that promise you the world, which can you trust?
In our latest face moisturiser review, we sought to find out which brands are keeping Aussie faces smooth and hydrated, and which are leaving them out to dry. To do this, we surveyed more than 800 Australian adults to get their opinions on the face moisturiser they’ve most recently bought and used.
A total of 10 brands featured in this year’s results, but only one received a five-star rating for overall satisfaction – ALDI Lacura. The brand achieved a near clean sweep in this year’s ratings, having earned five-star ratings for effectiveness, consistency, packaging, value for money and overall satisfaction. It got four stars for smell.
The 10 brands to be featured in our face moisturiser review were rated in the following order for overall customer satisfaction:
Replacing last year’s winner Nivea, supermarket giant ALDI showed Aussies it can hold its own when it comes to skincare, with ALDI Lacura taking the top spot for overall customer satisfaction. L’Oreal, Olay, Natio and Nivea followed closely behind on four stars. Although an overall satisfaction rating of three stars seemed to be the common score in this year’s ratings, as shown by Simple, Dove, Sukin, Garnier and QV.
But it was L’Oreal which really kept the competition tight, similarly receiving five stars for effectiveness and consistency. Plus, the brand achieved the only five-star rating for smell of product. Natio also had its own memorable five-star win when it came to effectiveness and packaging.
Aside from finding out which brands are keeping Aussies happy, our survey identified the following key drivers of satisfaction:
Our survey also revealed the following insights:
Effectiveness is the main factor driving customer satisfaction. Moisturisers are aimed to be hydrating and nourishing to the skin, and if the product you’re using isn’t doing its job, then it may not be worth your time. There are many brands flooding supermarket shelves, making it easy to switch to something else if one brand doesn’t cut it.
Most people don’t have all day to wait around for their moisturiser to absorb into their skin, so having a product that’s quick to absorb and easy to rub in is key. Generally, brands provide different types of face moisturisers, from creams to oils, which have different consistencies, so you can choose what you prefer most. Our survey found that 62% of respondents last purchased cream, followed by lotion (31%), gel (4%) and butter (1%).
Value for money is the third biggest factor impacting customer satisfaction. On average, consumers indicated they spend $22 on face moisturisers, which might suggest that you don’t need to splurge to find something that works for your skin. This year’s review also showed 23% of Aussie shoppers prefer using supermarket or pharmacy brands over the more expensive specialist brands, proving budget-friendly options can still get the job done.
Packaging doesn’t impact the end result, but it can affect the overall experience. A product that’s well designed might help in the application process, so you’re not left with moisturiser on your clothes or the floor. Typically, face moisturisers come in all shapes and sizes, so you can shop around to find one that you like best.
Brands typically offer a variety of scents, as well as scent-free options, which may be ideal for those with sensitive skin. Our survey found that just one in four adults (25%) generally prefer using fragrance-free moisturisers. So, whatever smell you prefer, or if it’s none at all, there might be one that’s just right for you.
No matter what type of skin you have, we could all benefit from the right face moisturiser. Our ratings show ALDI Lacura is pretty hard to beat, receiving the only five-star rating for overall satisfaction and maintaining top marks for most categories. The only aspect the brand seemed to slightly fall short on was smell, a factor for which L’Oreal managed to impress Aussies, scoring five stars.
But if there’s anything everyone can agree on, it’s the importance of a good face moisturiser. Who can say no to the jack-of-all-trades of the beauty world? It helps prevent dryness, slows the signs of ageing, fights stubborn acne, protects your skin from the harsh Australian sun and provides sweet smooth relief for sensitive skin. At least, that’s what we’re told!
With this in mind, we hope our face moisturiser review has proved useful in helping you find a brand to try next!
This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.
Picture credits: Artem Varnitsin / Shutterstock.com, Aleksandra Suzi / Shutterstock.com, Dragon Images / Shutterstock.com, TuiPhotoEngineer / Shutterstock.com, wavebreakmedia / Shutterstock.com
Our latest customer satisfaction ratings on face moisturisers saw a range of brands rated best in different categories:
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used face moisturiser from a supermarket or pharmacy in the last three months – in this case, 847 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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