Face Moisturisers

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Canstar Blue’s face moisturiser review has seen ALDI Lacura, L’Oreal, Olay, Natio, Nivea, Simple, Dove, Sukin, Garnier and QV compared on effectiveness, consistency, smell, packaging, value for money and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | ALDI Lacura

ALDI Lacura has topped the leaderboard in Canstar Blue’s face moisturiser ratings, with five stars on effectiveness, consistency, packaging, value for money and overall satisfaction. It earned four stars on smell.

ALDI Lacura is pats down the best brand in face moisturiser ratings

In an era of argan oil, recovery serums, LED facials and balancing mists infused with Aloe and rosewater, let’s take a second to remember the humble face moisturiser – the true hero to all these luxuries. In any skin care routine, moisturising is a must, helping skin feel hydrated and nourished. While buying a face cream might sound simple, it’s quite hard to find a product that’s deemed just a ‘face moisturiser’ on pharmacy shelves nowadays. With so many brands out there boasting a wide range of formulas that promise you the world, which can you trust?

In our latest face moisturiser review, we sought to find out which brands are keeping Aussie faces smooth and hydrated, and which are leaving them out to dry. To do this, we surveyed more than 800 Australian adults to get their opinions on the face moisturiser they’ve most recently bought and used.

A total of 10 brands featured in this year’s results, but only one received a five-star rating for overall satisfaction – ALDI Lacura. The brand achieved a near clean sweep in this year’s ratings, having earned five-star ratings for effectiveness, consistency, packaging, value for money and overall satisfaction. It got four stars for smell.

Best-Rated Face Moisturisers

best face moisturiser

The 10 brands to be featured in our face moisturiser review were rated in the following order for overall customer satisfaction:

  • 1st ALDI Lacura
  • 2nd L’Oreal
  • 3rd Olay
  • 4th Natio
  • 5th Nivea
  • 6th Simple
  • 7th Dove
  • 8th Sukin
  • 9th Garnier
  • 10th QV

Replacing last year’s winner Nivea, supermarket giant ALDI showed Aussies it can hold its own when it comes to skincare, with ALDI Lacura taking the top spot for overall customer satisfaction. L’Oreal, Olay, Natio and Nivea followed closely behind on four stars. Although an overall satisfaction rating of three stars seemed to be the common score in this year’s ratings, as shown by Simple, Dove, Sukin, Garnier and QV.

But it was L’Oreal which really kept the competition tight, similarly receiving five stars for effectiveness and consistency. Plus, the brand achieved the only five-star rating for smell of product. Natio also had its own memorable five-star win when it came to effectiveness and packaging.

What to consider when buying face moisturiser?

woman applying moisturising cream on skin

Aside from finding out which brands are keeping Aussies happy, our survey identified the following key drivers of satisfaction:

  • Effectiveness: 43%
  • Consistency: 24%
  • Value for money: 14%
  • Packaging: 10%
  • Smell of product: 8%

Our survey also revealed the following insights:

Effectiveness

Effectiveness is the main factor driving customer satisfaction. Moisturisers are aimed to be hydrating and nourishing to the skin, and if the product you’re using isn’t doing its job, then it may not be worth your time. There are many brands flooding supermarket shelves, making it easy to switch to something else if one brand doesn’t cut it.

  • ALDI Lacura, L’Oreal and Natio achieved five stars apiece for effectiveness. Olay, Dove and Garnier rated four stars, while the rest got three.

Consistency

Smiling woman applying serum on her face

Most people don’t have all day to wait around for their moisturiser to absorb into their skin, so having a product that’s quick to absorb and easy to rub in is key. Generally, brands provide different types of face moisturisers, from creams to oils, which have different consistencies, so you can choose what you prefer most. Our survey found that 62% of respondents last purchased cream, followed by lotion (31%), gel (4%) and butter (1%).

  • L’Oreal joins this year’s winner as the only two brands to earn a five-star rating for consistency. Most brands received four stars, while Nivea, Dove and Sukin rated three stars.

Value for money

Value for money is the third biggest factor impacting customer satisfaction. On average, consumers indicated they spend $22 on face moisturisers, which might suggest that you don’t need to splurge to find something that works for your skin. This year’s review also showed 23% of Aussie shoppers prefer using supermarket or pharmacy brands over the more expensive specialist brands, proving budget-friendly options can still get the job done.

  • ALDI Lacura was the only brand to achieve a five-star rating for value for money. Natio, Simple and Garnier followed closely behind on four stars, while the rest got three stars.

Packaging

using a skin care product

Packaging doesn’t impact the end result, but it can affect the overall experience. A product that’s well designed might help in the application process, so you’re not left with moisturiser on your clothes or the floor. Typically, face moisturisers come in all shapes and sizes, so you can shop around to find one that you like best.

  • In this year’s review, ALDI Lacura and Natio got five stars for packaging, with L’Oreal, Olay, Nivea and Garnier on four stars. Simple, Dove, Sukin and QV got three stars.

Smell

Brands typically offer a variety of scents, as well as scent-free options, which may be ideal for those with sensitive skin. Our survey found that just one in four adults (25%) generally prefer using fragrance-free moisturisers. So, whatever smell you prefer, or if it’s none at all, there might be one that’s just right for you.

  • When it came to smell, the results were pretty even among most brands. The majority scored four stars, while L’Oreal achieved five stars and QV rated three stars.

Which face moisturiser is best for me?

Young couple putting on face cream at home in the bathroom

No matter what type of skin you have, we could all benefit from the right face moisturiser. Our ratings show ALDI Lacura is pretty hard to beat, receiving the only five-star rating for overall satisfaction and maintaining top marks for most categories. The only aspect the brand seemed to slightly fall short on was smell, a factor for which L’Oreal managed to impress Aussies, scoring five stars.

But if there’s anything everyone can agree on, it’s the importance of a good face moisturiser. Who can say no to the jack-of-all-trades of the beauty world? It helps prevent dryness, slows the signs of ageing, fights stubborn acne, protects your skin from the harsh Australian sun and provides sweet smooth relief for sensitive skin. At least, that’s what we’re told!

With this in mind, we hope our face moisturiser review has proved useful in helping you find a brand to try next!

Body Moisturiser Reviews

Picture credits: Artem Varnitsin / Shutterstock.com, Aleksandra Suzi / Shutterstock.com, Dragon Images / Shutterstock.com, TuiPhotoEngineer / Shutterstock.com, wavebreakmedia / Shutterstock.com

More about Face Moisturisers

Our latest customer satisfaction ratings on face moisturisers saw a range of brands rated best in different categories:

  • Best Overall: ALDI Lacura was a clear winner for overall satisfaction, ahead of L’Oreal and Olay.
  • Best for Effectiveness: Natio was rated best for value for money, with ALDI Lacura and L’Oreal following closely behind.
  • Best Consistency: ALDI Lacura was deemed best for consistency, with L’Oreal and Olay following close behind.
  • Best Value: ALDI Lacura was rated best for value for money, just ahead of Natio and Garnier.
  • Best Packaging: ALDI Lacura was best-rated for packaging, leading the way from Natio and L’Oreal.
  • Best Smell of Product: L’Oreal was rated best for smell, followed by Dove and Nivea.

Frequently Asked Questions

Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used face moisturiser from a supermarket or pharmacy in the last three months – in this case, 847 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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