Canstar Blue’s inaugural women’s razors review has seen Gillette, Pure Silk, Schick, Bic, Coles and Woolworths Select compared and rated on their effectiveness, quality, comfort, design, packaging appeal, value for money and overall satisfaction.
Gillette has rated best in Canstar Blue’s first ever women’s razors review, earning five stars across most research categories, including effectiveness, quality, comfort, design, packaging appeal and overall satisfaction.
Gillette glides into first place in women’s razors ratings
From solving hairy problems, to creating that glorious feeling that comes from freshly shaven skin-to-sheet contact, razors are a beauty essential we constantly need to stock up on. So, which brands are helping to shave the day one strand at a time? That’s a question we sought to answer by asking the people who know best – the lovely ladies of Australia.
For our first women’s razors review, we surveyed more than 700 Aussies for their feedback on the razor or razor heads they have purchased and used in the last six months. Respondents rated and compared brands on their effectiveness, quality, comfort, design, packaging appeal, value for money and overall satisfaction. Those which met the minimum required survey sample size of 30 responses are included in the results.
Gillette came out on top with a smooth five-star victory across most research categories, including effectiveness, comfort and overall satisfaction. However, the value for money category appeared to be the dreaded stubble on a mostly shaven leg, with the brand dropping its score to just three stars on this factor.
Best Women’s Razors
Here are the best women’s razors in Australia, as rated by consumers in Canstar Blue’s 2020 review:
Gillette dominated our comparison, earning the sole five-star rating for overall satisfaction. Pure Silk, Schick and Bic followed behind on four stars overall, while supermarket home brands from Coles and Woolworths trailed behind on three stars.
But despite Gillette’s clear win, it’s worth mentioning that all brands featured in our review have managed to whip up a five-star win in at least one category. Bic, Coles and Woolworths Select stood out as the only entries to earn full marks for value for money to beat our inaugural champion. Schick and Pure Silk sat alongside Gillette with five stars for packaging appeal, with Schick also achieving full marks for comfort and design.
About the Winner – Gillette
Gillette is one of the most recognisable names when it comes to shaving, offering ranges marketed to both men (Gillette) and women (Gillette Venus). Gillette Venus offers a variety of razor products, such as built-in shave gel razors, disposable razors, razor refills, refillable razors and shaving gel.
Some items are uniquely designed to suit skin types and to offer convenience, with the Venus Snap with Embrace Razor offering ladies a compact tool for on the go. The different lines include Simply Venus, Venus ComfortGlide, Venus Embrace, Venus Original, Venus Smooth and Venus Swirl. Some products include:
Gillette Simply Venus 2 Disposable Razors: $3.29*
Gillette Venus Original Razor: $7.99*
Gillette Venus ComfortGlide White Tea Disposables: $9.25*
Gillette Venus Extra Smooth Sensitive Razor: $15.99*
Gillette rated best for overall satisfaction and in most categories, including effectiveness, quality, comfort, design, packaging appeal, value for money and overall satisfaction. It also got three stars for value for money.
Aussie women’s shaving habits
Aussies aren’t necessarily plucking out any ol’ brand when choosing the best razor or razor heads. Our survey found that a third of respondents (30%) always stick to the same brand, with a similar number of people going out to buy razors which provide extra protection for sensitive skin (28%).
The majority of adults have tried multiple brands (55%) and worked their way through different types of razors (49%). While only a handful usually grab the largest packet (17%), about a third generally stick to whatever is the cheapest option on the shelves (35%).
About the author of this page
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from female customers within the survey group who have purchased and used a razor or razor heads in the last six months – in this case, 717 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.