* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised in November 2022, published in November 2022.
Most Satisfied Customers | ALDI
ALDI was rated best in Canstar Blue’s women’s razor ratings, receiving five-star reviews for effectiveness, value for money, comfort, packaging convenience, and overall satisfaction.
From solving hairy problems, to creating that glorious feeling that comes from freshly shaven skin-to-sheet contact, razors are a beauty essential we constantly need to stock up on. So, which brands are helping to shave the day one strand at a time? Canstar Blue compares the top brands in market to help you buy that smooth feeling.
Respondents rate their satisfaction with their women’s razor brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a women’s razor brand as an individual score NOT a combined total of all criteria.
Effectiveness: the razor effectively removed body hair without irritation; it could fit easily into curves such as behind the knee and underarms.
Design: the razor had both an ergonomic and functional design (i.e. rotating head, twin blades, moisture strip, safety cap, etc.).
Value for money: the price was reasonable given the quality/quantity of razors.
Comfort: the razor provided an even and comfortable shave without obvious discomfort or irritation.
Packaging convenience: the packaging was functional and allowed for easy dispensing and storage.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
ALDI achieved five-star reviews for effectiveness, value for money, comfort, packaging convenience and overall satisfaction. Gillette, Schick and Pure Silk shared five stars for design, and Pure Silk and Bic shared five stars for packaging convenience.
ALDI stocks various personal care brands including Schick Intuition women’s razors which feature a four-blade pivoting head to glide smoothly along the contours of your legs and body. Packs of four retail for $22.99. The budget supermarket’s cult skincare brand Lacura also offers men’s razors.
ALDI was rated five stars for effectiveness, value for money, comfort, packaging convenience, and overall satisfaction. It got four stars for design.
Aussie women’s shaving habits
Aussies aren’t necessarily plucking out any ol’ brand when choosing the best razor or razor heads. Our survey found that a third of respondents (37%) always stick to the same brand, with a similar number of people going out to buy razors that provide extra protection for sensitive skin (32%).
The majority of adults have tried multiple brands (46%) and worked their way through different types of razors. While only a handful usually grab the largest packet (15%), about one-fifth (21%) generally stick to whatever is the cheapest option on the shelves.
Megan is Canstar Blue’s Home & Lifestyle Editor, leading the team that focuses on consumer products and services, ranging from supermarkets and groceries to home and personal appliances and retail stores. She interprets Canstar Blue’s bespoke research on the thousands of brands that we compare, rate and review, to help shoppers make better purchasing decisions.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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