* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in July 2023, published in July 2023.
Our review compares mouthwash brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which mouthwash brand they think is best!
Respondents rate their satisfaction with their mouthwash brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a mouthwash brand as an individual score NOT a combined total of all criteria.
Effectiveness: the mouthwash performed as expected and was effective in achieving its purpose (i.e. made mouth feel clean, freshen breath, etc.).
Taste: the mouthwash tasted authentic and matched the flavour description on the packaging.
Value for money: the cost was reasonable for the quality and quantity of the mouthwash.
Packaging convenience: the mouthwash packaging made it easy to dispense and store.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Oral B is the dentist inspired, dentist recommended toothpaste that has graced out shelves for over 70 years. They offer a range of dental products from mouthwash to toothbrushes, toothpaste and teeth whitening products. Their toothbrushes feature innovative designs to better clean your teeth and the mouthwash to accompany it is formulated to help fight bacteria, clean your teeth and is said to help you get better dental check-ups. Their range of mouthwashes include a whitening and anti-plaque mouth wash as well as mouth rinses that come in 500ml and 1 litre sizes.
Oral B received five star ratings for overall satisfaction, effectiveness and taste, with four stars for value for money and packaging convenience.
About our consumer experts
Kate King: Home & Lifestyle Content Producer
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Buying groceries is one of our biggest living expenses after housing costs, so it makes ‘cents’ Aussies look to reduce their grocery bills whenever possible. For that, it’s important to know exactly what we’re spending …
If you’re feeling the pinch of rising prices, especially at the supermarket, you’re not alone. A recent Canstar Blue survey revealed a whopping 71% of Australian shoppers have noticed the price of usual grocery items …
If there’s one thing dentists repeat over and over again is that flossing plays a crucial role in our dental hygiene. Cleaning between your teeth goes a long way towards reducing bacteria in the mouth, …