Canstar Blue’s latest mouthwash review has seen ALDI Dentitex, Oral B, Listerine, Colgate and Coles rated on freshness of breath, effectiveness, taste, value for money, packaging and overall satisfaction.
See our Ratings Methodology.
Brushing, flossing and mouth-washing – it’s all part of a typical morning or night-time routine to help your mouth feel and smell fresh. Mouthwash brands typically have you covered on the standard set of benefits, including reducing bacteria in your mouth and bad breath, while some products are claimed to be an all-purpose mouthwash to help strengthen tooth enamel and improve gum health. With so many options on offer, where do you start? This is where Canstar Blue steps in!
We’ve surveyed more than 1,300 consumers to find out exactly which mouthwash brand is keeping Aussies happy in the bathroom. Brands were put to the test on key variables including effectiveness, freshness of breath, taste, packaging and value for money. The feedback we’ve received is reflected by the star ratings table you see above. So, who came out on top?
While five major brands achieved the minimum sample size to be included in our ratings, only one outshone the rest – ALDI Dentitex. For the second year in a row, ALDI Dentitex received five stars for overall customer satisfaction, while also scoring top marks for taste, packaging and value for money. It got a respectable four stars for freshness of breath and effectiveness.
The five brands in Canstar Blue’s latest mouthwash review were rated in the following order for overall customer satisfaction:
Oral B, Listerine and Colgate received four stars for overall satisfaction, while Coles was left on three stars. Other noteworthy results include Oral B achieving five stars for freshness of breath, effectiveness and packaging, while Listerine received five stars for freshness of breath. Now let’s see what each brand has on offer before we explore the drivers of satisfaction when buying mouthwash.
Supermarket giant ALDI is a favourite for a range of products from home cleaning to your everyday grocery items such as butter and frozen meals. It also stocks all your bathroom essentials, including mouthwash, under the brand name Dentitex. It offers two variants within its line-up – Ultra Fresh or Tartar Control – both available in 1L bottles.
Oral B provides a concise range of mouthwashes. This includes its 3D White Luxe Diamond (473ml) mouthwash in a mint taste, stated to target teeth whitening, strengthen tooth enamel and kill bad breath. Oral B’s Pro-Health Anti-Plaque Mouth Rinse (500ml and 1L) is claimed to help fight plaque and protect from germs, while its Clinical Mouth Rinse (500ml) is said to be alcohol free and also comes in a mint taste.
Listerine has a large range of mouthwashes, with its line-up targeting various different needs, including anticavity, alcohol free, antiseptic, cavity protection, enamel care, gum protection, sensitivity and white teeth. There’s also an option for kids (6+) – an anti-cavity mouthwash with a berry flavour. The full range is said to kill germs, reduce plaque, provide fresh breath and protect gums. Expect a number of different flavours from ‘Cool Mint’ to ‘Fresh Burst’. There are both 500ml and 1L bottle variations available across the range.
Colgate offers a number of options in the mouthwash department. These include its Dry Mouth Relief, Optic White, Gentle Care, plus one designed for kids. There are also a number of different flavours from ‘Peppermint’ to ‘Fresh Tea’. Its Total Advanced Pro-Shield mouthwash is stated to provide up to 12-hour protection against germs with an alcohol-free formula. Sizes range from 500ml to 1L, and 250ml for the children’s variant. Colgate also has a Savacol Mouth & Throat rinse stated to be an antiseptic mouth and throat rinse to help assist in the treatment of medical-diagnosed gingivitis.
Coles has a very modest line-up when it comes to mouthwash. Keeping it simple, it offers just one mouthwash at the time of writing. Its Coles Mint Fresh Mouthwash is stated to prevent plaque and gingivitis as well as fight germs that cause bad breath. It’s made in Australia and available in a 500ml bottle. If you find it hard to make a decision about which flavour of mouthwash to get, then Coles certainly makes it quite easy.
When it comes to mouthwash, there are a few things to consider. Our research revealed the following drivers of customer satisfaction listed in order of importance:
Before we unpack each factor, here’s what else our survey found:
The most important driver of satisfaction was freshness of breath. This is typically a benefit that most brands claim to deliver. According to the mouthwash experts, common ailments such as heartburn or acid reflux can leave you with bad breath, as well as bacteria and mucus build-up. So, finding a good mouthwash that helps to reduce bad breath is beneficial (for everyone).
The second most important factor was effectiveness. Mouthwash brands typically target specific symptoms and offer a range of products to help with the different problems you might have. According to our survey, 45% said they use mouthwash for health reasons (e.g. gum disease/cavities/plaque), 25% use it out of habit, 21% use it to get rid of bad breath, and 5% use it because their family and friends do. With a huge line-up of options, there’s certainly plenty of choice if one brand doesn’t cut it.
While peppermint and spearmint are common mouthwash flavours, there are also a number of other options available, such as a ‘hint of refreshing tea’. It’s certainly unpleasant when a mouthwash is too strong and leaves your mouth feeling uncomfortable post-gargle, so it’s important to find one that you like enough to use on a daily basis. Don’t assume that just because the taste is strong, it must be a good thing in terms of effectiveness.
The next key factor in customer satisfaction is value for money. You can find mouthwash starting from around $2 for a 500ml bottle, rising to more than $10 for a 1L bottle. It was tough for the five brands in our review to win over consumers in this category, with most receiving just three stars. It goes without saying that you’ll pay more for the big-name brands, but is it really worth it? Our ratings suggest maybe not.
Last but not least – packaging. It may not directly affect the end result, but it certainly helps with the overall experience. With 41% of respondents to our survey using mouthwash every single day, you’d hope you can find one that’s easy to open and use, and in turn, won’t end up just sitting in your bathroom collecting dust.
So, there you have it – ALDI Dentitex has been rated the number one brand of mouthwash, receiving a five-star review for overall customer satisfaction for the second year in a row. It seems ALDI provides a good balance between effectiveness and value for Aussie consumers, whether it’s groceries, cleaning products or personal hygiene.
The brand of mouthwash you place in your shopping basket with ultimately depend on your budget and dental needs. You may need to give a few different brands a try before you settle on one that suits you and your taste buds. There are plenty of options out there, so shop around and try something new. You might just find a mouthwash you like, at a cheaper price!
Picture credits: New Africa/shutterstock.com, Andrey_Popov/shutterstock.com, STEKLO/shutterstock.com, Orawan Pattarawimonchai/shutterstock.com
Our latest customer satisfaction ratings on mouthwash saw a range of brands rated best in different categories:
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used mouthwash in the last 6 months – in this case, 1,315 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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