* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised in November 2023, published in December 2023.
Most Satisfied Customers | Sukin
Aussies have rated Sukin as the top pick in Canstar Blue’s latest hand soap ratings, with five stars for texture and consistency, scent, packaging and overall satisfaction. Sukin received four stars for effectiveness and value for money.
Our review compares hand soaps on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which hand soap they think is best!
Respondents rate their satisfaction with their hand soap brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a hand soap brand as an individual score, NOT a combined total of all criteria.
Effectiveness: performs as described when using the recommended amount.
Texture & consistency: it was as expected for the product.
Value for money: the price was reasonable given the quality and quantity of the hand soap.
Scent: there was no overpowering or unpleasant scent.
Packaging: the packaging provides sufficient information, is easy to use, easy to store and functional.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Sukin is an Australian skincare brand that makes products without silicones, parabens or synthetic fragrances. Its soap-free hand wash range comes in a variety of scents, including ylang ylang and cedar, bergamot and patchouli, and lime and coconut. Sukin’s hand wash range is available in a pump bottle or as a refill and comes in a range of sizes, from 250ml up to 1 litre. The Australian-owned brand makes a variety of skincare products, including cleansers, moisturisers, body washes and shampoos and conditioners.
About our consumer experts
Kate King: Home & Lifestyle Content Producer
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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