Compare hand soap brands Balnea, Thankyou, Pear’s, Lux, ALDI Tricare, Palmolive, Dettol, Dove, Woolworths Essentials, Coles & Nivea on their effectiveness, feel on skin, value for money, scent, packaging design and overall satisfaction.
See our Ratings Methodology.
Hygiene is no laughing matter, which is why we need to lather up on as much handy information as we can about the products we use to stop the spread of germs. When it comes to hand soaps, do you have a brand you’re committed to sticking to? While any decent soap will kill off most germs from your skin, this is typically where the similarities end. That’s why we’re dishing the results of our customer ratings to finally clear up the differences.
In our second year of pumping out hand soap reviews, Canstar Blue surveyed almost 2,000 consumers to find out how they rate the soap they’ve most recently purchased. We’ve taken the guesswork out of buying hand soap by putting brands to the test on how they handle key factors such as effectiveness, value for money, feel on skin, scent and packaging design. With the real-world experiences of Aussie households behind them, our star ratings provide a helpful guide to which brands are dishing out the best hand soap for families. It’s worth mentioning that our ratings incorporate different types of hand soaps — liquid, bar and foaming, meaning we’ve got you covered no matter your preferences.
While 11 brands received the minimum sample size to be included in this year’s review, it was Balnea that washed its hands of the competition with five stars for overall satisfaction and all other research categories except for feel on skin.
Canstar Blue’s 2019 review of hand soaps saw 11 brands compared and rated in the following order for overall satisfaction:
This year, Balnea is the only brand to achieve five stars for overall satisfaction. Most brands earned four stars overall, while Coles and Nivea recorded just three stars.
There were a number of other noteworthy results, including Thankyou securing five stars for both scent and feel on skin, while Pear’s was the only other brand to score a five-star rating which it earned for feel on skin.
When it comes to hand soap, our survey indicated the following drivers of customer satisfaction, listed in order of importance:
We’ll look into each variable next, but first, here’s what else our survey revealed:
Effectiveness is key when it comes to hand soap. After all, what’s the point of washing your hands if the soap isn’t doing its job? The ingredients in soap are aimed to kill germs and help prevent the spread of cold and flus, plus any other nasty stuff. With 24% of survey respondents indicating that they’ve tried multiple hand soaps, there’s certainly plenty of choice in the market, making it easy to switch if one brand doesn’t cut it.
No one enjoys soap that leaves your hands feeling dry, or stings your skin. Typically, brands add additional moisturising or exfoliating ingredients to help keep your skin feeling soft. There are also a number of brands that offer different textures, while others market hypoallergenic soap for those with sensitive skin. In our survey, 11% of adults said they buy sensitive hand soap.
A bar of soap doesn’t cost an arm and a leg, but you may still want to find one that’s good value for money. Our research found that 18% of respondents buy the cheapest brand, which leaves the rest spending a little extra for soap they prefer.
Most brands offer a range of different scents from floral fragrances to exotic aromas. Whatever takes your fancy, there’s sure to be something out there that appeals. It’s also possible to go fragrance-free, in particular with soaps targeted at sensitive skin.
While this last satisfaction driver doesn’t directly affect the product itself, it helps with the overall experience. Stocking your bathroom with soaps in luxe bottles and fun designs might enhance the mundane task and help impress your guests.
It can be fun trying out new hand soaps with all those different textures and scents. As our ratings show, there are so many different brands and products on offer, so enjoy yourself!
Photo credits: Africa Studio/shutterstock.com, mama_mia/shutterstock.com, Summer Photographer/shutterstock.com, Ireine/shutterstock.com
Our hand soap ratings saw a number of brands perform well in different areas:
Canstar Blue surveyed 3,095 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used hand soap in the last 3 months – in this case, 1,987 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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