* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in July 2023, published in July 2023.
Aussies have rated OPI as the top pick in Canstar Blue’s latest nail polish ratings, with five-star reviews across durability & longevity, texture & consistency, variety & range, packaging convenience and overall satisfaction.
Our review compares nail polish brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which nail polish brand they think is best!
Respondents rate their satisfaction with their nail polish brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a nail polish brand as an individual score NOT a combined total of all criteria.
Durability & longevity: the nail polish lasted the expected time as described on the packaging.
Texture & consistency : the consistency of the nail polish was smooth and easy to apply.
Value for money: the cost was reasonable for the quality and quantity of the nail polish.
Variety & range: the brand of nail polish offered a variety of products to choose from.
Packaging convenience: the nail polish packaging made it easy to dispense and store the product.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
OPI has become a popular brand of nail polish since it was founded in 1981, and has become particularly popular in many nail salons across Australia. The brand is known for not only its seemingly unlimited shades of nail polish but for its additional nail accessories like nail art brushes, nail displays, gel lamps and other accompanying tools. One of their slogans is about painting the story you want to tell, which isn’t hard with over 160 shades of nail polish to choose from.
OPI achieved five stars for overall satisfaction, durability & longevity, texture & consistency, variety & range and packaging convenience, with three stars for value for money.
About our consumer experts
Kate King: Home & Lifestyle Content Producer
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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